Postgraduate Certificate in Marketing Automation and Personalization

Sunday, 15 February 2026 15:34:08

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation and Personalization


Unlock the full potential of your marketing strategy with our Postgraduate Certificate in Marketing Automation and Personalization.


Designed for professionals looking to upskill in data-driven marketing, this program focuses on marketing automation and personalization techniques to drive business growth.


Learn how to leverage technology and analytics to create targeted customer experiences, improve campaign efficiency, and increase ROI.


Develop a deep understanding of customer journey mapping, segmentation, and behavioral targeting to stay ahead of the competition.


Take the first step towards a more effective marketing strategy and explore this program further to discover how you can transform your business.

Marketing Automation is the key to unlocking personalized customer experiences, and our Postgraduate Certificate in Marketing Automation and Personalization is designed to equip you with the skills to make it happen. By mastering marketing automation tools and techniques, you'll be able to drive business growth, improve customer engagement, and gain a competitive edge. With a focus on data-driven decision making, this course will teach you how to personalize your marketing efforts, from lead generation to conversion optimization. Career prospects are bright, with roles in digital marketing and business analysis in high demand.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Automation Fundamentals •
• Data-Driven Marketing Strategies •
• Personalization Techniques for Customer Engagement •
• Email Marketing Automation and Optimization •
• Predictive Analytics for Marketing Decision Making •
• Customer Journey Mapping and Segmentation •
• Chatbots and Conversational Marketing •
• Mobile Marketing Automation and Personalization •
• Measuring and Optimizing Marketing Automation Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Automation and Personalization

The Postgraduate Certificate in Marketing Automation and Personalization is a specialized program designed to equip students with the knowledge and skills required to succeed in the field of marketing automation and personalization. This program focuses on teaching students how to leverage marketing automation tools and technologies to streamline marketing processes, improve efficiency, and enhance customer engagement. Through a combination of theoretical and practical learning, students will gain a deep understanding of marketing automation principles, including campaign management, lead scoring, and customer journey mapping. Upon completion of the program, students can expect to achieve the following learning outcomes:
- Develop a comprehensive understanding of marketing automation and personalization strategies
- Learn how to design and implement effective marketing automation campaigns
- Acquire skills in data analysis and interpretation to inform marketing decisions
- Understand how to measure and optimize marketing performance using data-driven insights The duration of the Postgraduate Certificate in Marketing Automation and Personalization typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
This program is highly relevant to the marketing industry, as businesses continue to invest heavily in marketing automation and personalization initiatives.
By completing this program, students can enhance their career prospects and stay ahead of the curve in a rapidly evolving marketing landscape. The Postgraduate Certificate in Marketing Automation and Personalization is designed to be completed by working professionals and individuals looking to transition into a career in marketing automation and personalization.
The program is delivered through a combination of online and on-campus learning, allowing students to balance their studies with their existing work commitments.
Upon completion of the program, students will receive a Postgraduate Certificate in Marketing Automation and Personalization, which can be used as a stepping stone to further education or career advancement.

Why this course?

Postgraduate Certificate in Marketing Automation and Personalization is a highly sought-after qualification in today's digital landscape. With the rise of AI-powered marketing tools, businesses are looking for professionals who can leverage automation and personalization to drive customer engagement and conversion. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that automation is crucial for their business success.
Year Percentage of Marketers Using Automation
2018 40%
2020 60%
2022 80%

Who should enrol in Postgraduate Certificate in Marketing Automation and Personalization?

Ideal Audience for Postgraduate Certificate in Marketing Automation and Personalization Marketing professionals in the UK looking to upskill and stay ahead in the industry are the primary target audience for this course.
Key Characteristics: Professionals with at least 2 years of experience in marketing, preferably in digital marketing, and a strong understanding of data analysis and interpretation.
Industry Background: The UK's marketing industry is highly competitive, with 71% of marketers stating that automation is crucial for their business (Source: Econsultancy). This course is designed to equip professionals with the skills needed to drive business growth through marketing automation and personalization.
Career Goals: Upon completion of the course, graduates can expect to take on senior roles in marketing automation, personalization, and data-driven decision making, with average salaries ranging from £40,000 to £60,000 per annum.