Postgraduate Certificate in Marketing Analytics for MBA

Sunday, 15 February 2026 17:45:12

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics

is a crucial skill for MBA graduates to succeed in today's data-driven business landscape.
Unlocking business insights with data analysis and interpretation is key to making informed decisions. This Postgraduate Certificate in Marketing Analytics equips you with the tools and techniques to measure, analyze, and interpret marketing performance.
By gaining a deeper understanding of marketing metrics, data visualization, and statistical modeling, you'll be able to drive business growth and stay ahead of the competition.
Whether you're looking to transition into a marketing role or enhance your existing skills, this program is designed to provide you with the knowledge and expertise needed to succeed in marketing analytics.
So why wait? Explore the Postgraduate Certificate in Marketing Analytics today and take the first step towards a career in data-driven marketing.

Marketing Analytics is the backbone of any successful business strategy, and our Postgraduate Certificate in Marketing Analytics for MBA is designed to equip you with the skills to drive data-driven decision making. By combining marketing and analytics expertise, you'll gain a deep understanding of how to measure, analyze, and optimize marketing performance. With Marketing Analytics, you'll unlock career prospects in top-tier companies, including data scientist, marketing manager, and business analyst roles. Our course features unique features such as hands-on projects, industry partnerships, and expert guest lectures, ensuring you're job-ready upon graduation.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Mining for Marketing Analytics •
Marketing Research Methods •
Statistical Analysis for Business Decisions •
Data Visualization Techniques •
Predictive Modeling in Marketing •
Customer Segmentation and Profiling •
Web Analytics and Digital Marketing Metrics •
Marketing Mix Modeling •
Big Data Analytics for Marketing Strategy

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Analytics for MBA

The Postgraduate Certificate in Marketing Analytics for MBA is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex marketing data, making informed decisions to drive business growth and competitiveness. Learning outcomes of this program include developing advanced data analysis and interpretation skills, understanding marketing metrics and KPIs, and learning how to apply data-driven insights to marketing strategies and tactics. Students will also gain expertise in data visualization, machine learning, and statistical modeling, enabling them to extract actionable insights from large datasets. The duration of the Postgraduate Certificate in Marketing Analytics for MBA typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and academic background. This program is ideal for working professionals and MBA students who want to enhance their marketing skills and stay ahead in the industry. Industry relevance is a key aspect of this program, as marketing analytics is a rapidly growing field with increasing demand for professionals who can collect, analyze, and interpret complex data to inform business decisions. By completing this program, graduates will be well-positioned to take on leadership roles in marketing analytics, drive business growth, and stay competitive in the market. The Postgraduate Certificate in Marketing Analytics for MBA is a valuable addition to any MBA program, providing students with a unique set of skills that are highly sought after by employers. With its focus on data-driven marketing, this program is particularly relevant to industries such as finance, retail, and healthcare, where data analysis plays a critical role in driving business success.

Why this course?

Postgraduate Certificate in Marketing Analytics is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that data-driven decision-making is crucial for business success. In fact, a study by the University of Warwick found that companies that use data analytics are 23% more likely to outperform their competitors.
Industry Trends Statistics
Use of data analytics in marketing 75% of marketers believe that data-driven decision-making is crucial for business success (CIM, 2020)
Impact of data analytics on business performance Companies that use data analytics are 23% more likely to outperform their competitors (University of Warwick, 2019)
Job prospects for marketing analytics professionals The demand for marketing analytics professionals is expected to increase by 15% by 2025 (Indeed, 2022)

Who should enrol in Postgraduate Certificate in Marketing Analytics for MBA?

Postgraduate Certificate in Marketing Analytics for MBA is ideal for ambitious professionals seeking to upskill in data-driven marketing, particularly those in the UK who want to stay ahead of the competition.
Key characteristics of the target audience include: - Typically hold an MBA or equivalent degree, with a strong foundation in business and marketing principles.
- Possess a minimum of 2-3 years of work experience in marketing, sales, or a related field, with a focus on data analysis and interpretation. - Are based in the UK, where the demand for marketing analytics professionals is high, with the UK's marketing industry valued at £1.2 trillion (Source: Marketing Society).
- Are looking to enhance their career prospects, with a focus on leadership and strategic decision-making roles. - Are eager to develop advanced skills in marketing analytics, including data visualization, machine learning, and statistical modeling.