Postgraduate Certificate in Marketing Analytics and Visualization

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International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Visualization


Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Analytics and Visualization.


Marketing Analytics is a critical component of modern business strategy, and this program is designed to equip you with the skills to extract insights from complex data sets and communicate them effectively to stakeholders.

Our program focuses on developing a range of skills, including data analysis, visualization, and interpretation, as well as the ability to apply these skills in a real-world marketing context.


Marketing Analytics is a highly sought-after skill in today's data-driven business landscape, and this program will give you a competitive edge in the job market.

Whether you're looking to advance your career or start a new one, our Postgraduate Certificate in Marketing Analytics and Visualization is the perfect choice for anyone looking to make a meaningful impact with data.


Explore our program further and discover how you can harness the power of marketing analytics to drive business success.

Marketing Analytics is the backbone of any successful business strategy. Our Postgraduate Certificate in Marketing Analytics and Visualization equips you with the skills to unlock data-driven insights, drive informed decision-making, and stay ahead of the competition. With a focus on practical applications, you'll learn to marketing analytics tools, statistical modeling, and data visualization techniques. Career prospects are vast, with opportunities in data science, business intelligence, and marketing management. Unique features include a project-based approach, industry partnerships, and access to our expert faculty. By combining marketing analytics with visualization skills, you'll be equipped to drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Data Wrangling for Marketing Analytics
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Statistical Inference for Marketing Decision Making
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Machine Learning for Marketing Predictive Analytics
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Data Visualization with Tableau and Power BI
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Marketing Mix Modeling and Optimization
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Customer Segmentation and Profiling
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Web Analytics and Tracking
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Marketing ROI Analysis and Attribution
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Advanced Data Mining Techniques for Marketing
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Communication and Presentation of Marketing Analytics Results

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Analytics and Visualization

The Postgraduate Certificate in Marketing Analytics and Visualization is a specialized program designed to equip students with the skills necessary to analyze and interpret complex marketing data, and communicate insights effectively through visualization.
Upon completion of the program, students can expect to gain a deep understanding of marketing analytics, including data mining, predictive modeling, and statistical analysis, as well as the ability to design and implement data visualization tools to communicate marketing insights to stakeholders.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications. This allows students to balance their studies with work or other commitments, and gain practical experience in marketing analytics and visualization.
The Postgraduate Certificate in Marketing Analytics and Visualization is highly relevant to the marketing industry, where data-driven decision making is becoming increasingly important. By gaining the skills and knowledge necessary to analyze and interpret complex marketing data, students can take on senior roles in marketing analytics, or start their own consulting practices.
Graduates of the program can expect to work in a variety of roles, including marketing analytics manager, data scientist, business analyst, and marketing consultant. They will be able to apply their skills and knowledge to drive business growth, improve marketing effectiveness, and stay ahead of the competition.
The program is also highly relevant to other industries, such as finance, healthcare, and retail, where data analysis and visualization are critical components of business strategy. By gaining the skills and knowledge necessary to analyze and interpret complex data, students can take on senior roles in a variety of industries, and drive business growth and success.
The Postgraduate Certificate in Marketing Analytics and Visualization is a highly respected program that is recognized by employers and academic institutions alike. It provides students with the skills and knowledge necessary to succeed in a rapidly changing business environment, and to drive business growth and success through data-driven decision making.

Why this course?

Postgraduate Certificate in Marketing Analytics and Visualization is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a study by the University of Warwick found that companies that use data analytics are 15% more likely to outperform their competitors.
Statistic Percentage
Marketers who believe data analysis is crucial for business decisions 85%
Companies that use data analytics are more likely to outperform competitors 15%

Who should enrol in Postgraduate Certificate in Marketing Analytics and Visualization?

Postgraduate Certificate in Marketing Analytics and Visualization is ideal for: Marketing professionals seeking to upskill in data-driven decision making, particularly those in the UK where 71% of businesses use data analytics to inform their marketing strategies (Source: CMO Council), and those looking to transition into a career in data science or business analytics.
Key characteristics of the ideal candidate include: A bachelor's degree in marketing, business, or a related field, with at least 2 years of work experience in marketing or a related field; proficiency in Microsoft Office, particularly Excel; and a basic understanding of statistics and data visualization tools.
In the UK, the demand for marketing analytics professionals is expected to grow by 10% annually, with salaries ranging from £40,000 to £70,000 per annum (Source: Indeed UK). By completing the Postgraduate Certificate in Marketing Analytics and Visualization, individuals can enhance their career prospects, increase their earning potential, and stay ahead of the curve in a rapidly evolving marketing landscape.