Postgraduate Certificate in Marketing Analytics and Metrics

Sunday, 15 February 2026 22:14:08

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics and Metrics


Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Analytics and Metrics.


Designed for marketing professionals, this program equips you with the skills to collect, analyze, and interpret complex data to inform business strategies.


Some of the key topics covered include data visualization, statistical modeling, and machine learning algorithms.

Gain a deeper understanding of customer behavior, market trends, and campaign performance to drive business growth and competitiveness.


Whether you're looking to advance your career or start a new path, this program will help you develop the expertise needed to succeed in the ever-evolving marketing landscape.


Explore our Postgraduate Certificate in Marketing Analytics and Metrics today and discover how data can be your greatest asset.

Marketing Analytics and Metrics is a vital skill for any business professional. This Postgraduate Certificate program equips you with the tools to measure, analyze, and interpret data to drive informed decision-making. By mastering Marketing Analytics and Metrics, you'll gain a competitive edge in the job market, with career prospects in data-driven roles such as Business Analyst, Marketing Manager, and Data Scientist. Unique features of the course include hands-on experience with industry-leading software, expert guest lectures, and a focus on practical application. With Marketing Analytics and Metrics, you'll unlock new opportunities for growth and success in the digital age.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data Analysis for Marketing Metrics •
Marketing Mix Modeling •
Predictive Analytics for Customer Behavior •
Web Analytics and Tracking •
Data Visualization for Insights •
Marketing Attribution Modeling •
Social Media Analytics and Measurement •
Customer Journey Mapping and Analysis •
ROI and Return on Investment Analysis •
Big Data and Advanced Analytics in Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Analytics and Metrics

The Postgraduate Certificate in Marketing Analytics and Metrics is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret marketing data, making informed decisions to drive business growth and success.
Upon completion of the program, students can expect to gain a deep understanding of marketing analytics and metrics, including data analysis, statistical modeling, and data visualization techniques.
The program is typically offered over a period of 6-12 months, allowing students to balance their studies with work or other commitments.
Industry relevance is a key aspect of this program, as marketing analytics and metrics are increasingly becoming a critical component of business strategy and decision-making.
By acquiring the skills and knowledge required to analyze and interpret marketing data, graduates of this program can expect to secure senior roles in marketing, business development, or data analysis, and can also pursue careers in related fields such as data science and business intelligence.
The Postgraduate Certificate in Marketing Analytics and Metrics is a valuable addition to any graduate's skillset, providing a competitive edge in the job market and opening up new career opportunities in a rapidly evolving industry.
With its focus on practical application and real-world examples, this program is designed to prepare students for the challenges of working in a data-driven marketing environment, where the ability to analyze and interpret complex data is essential for driving business success.
By studying marketing analytics and metrics, students can gain a deeper understanding of how businesses use data to inform their marketing strategies and tactics, and can develop the skills required to contribute to this process.
The program is designed to be flexible and accessible, with online and part-time options available to suit different learning styles and commitments.
Graduates of the Postgraduate Certificate in Marketing Analytics and Metrics can expect to earn a salary range of £40,000-£60,000 per annum, depending on their level of experience and the specific job role they pursue.

Why this course?

Postgraduate Certificate in Marketing Analytics and Metrics is a highly sought-after qualification in today's data-driven market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK believe that data analysis is crucial for making informed business decisions. In fact, a report by the UK's Office for National Statistics (ONS) states that the use of data analytics in marketing has increased by 25% over the past two years, with 60% of marketers using data analytics to measure campaign effectiveness.
Year Percentage of Marketers Using Data Analytics
2019 45%
2020 55%
2021 65%
2022 75%

Who should enrol in Postgraduate Certificate in Marketing Analytics and Metrics?

Postgraduate Certificate in Marketing Analytics and Metrics is ideal for marketing professionals seeking to upskill in data-driven decision making.
Key characteristics of the ideal candidate: Professionals with 2+ years of experience in marketing, familiar with marketing principles and practices, and eager to leverage data analytics to drive business growth.
In the UK, the demand for marketing analytics professionals is on the rise, with 71% of marketers expecting to increase their use of data and analytics in the next 2 years (Source: Econsultancy). By acquiring the Postgraduate Certificate in Marketing Analytics and Metrics, you'll be well-equipped to meet this demand and stay ahead in your career, with a potential salary increase of up to 15% (Source: Chartered Institute of Marketing).
Ideal candidates will have a strong foundation in marketing principles, including market research, segmentation, targeting, and positioning, as well as basic data analysis skills. They will also be comfortable working with data visualization tools, such as Tableau or Power BI, and have a basic understanding of statistical concepts, such as regression analysis and hypothesis testing.