Postgraduate Certificate in Marketing Analytics Techniques

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International applicants and their qualifications are accepted

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Overview

Overview

Marketing Analytics Techniques


Unlock the power of data-driven decision making with our Postgraduate Certificate in Marketing Analytics Techniques.


Marketing analytics is a rapidly growing field that requires professionals to collect, analyze, and interpret complex data to inform business strategies. This program is designed for marketing professionals and data analysts looking to enhance their skills in marketing analytics techniques.

Through a combination of theoretical foundations and practical applications, learners will gain expertise in data visualization, statistical modeling, and machine learning algorithms.


Develop a deeper understanding of marketing analytics and its applications in the industry, and take the first step towards a career in data-driven marketing.


Explore our Postgraduate Certificate in Marketing Analytics Techniques today and discover how you can drive business growth with data-driven insights.

Marketing Analytics Techniques are essential for businesses to make data-driven decisions. Our Postgraduate Certificate in Marketing Analytics Techniques equips you with the skills to analyze and interpret complex data, providing valuable insights that drive business growth. With this course, you'll learn to marketing analytics techniques such as data mining, predictive modeling, and statistical analysis. You'll gain a competitive edge in the job market, with career prospects in data science, business intelligence, and marketing management. Unique features of the course include real-world case studies and collaborative project work with industry partners.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Statistical Analysis for Marketing Decision Making •
Data Visualization Techniques for Business Insights •
Regression Analysis in Marketing Research •
Machine Learning Algorithms for Predictive Modeling •
Big Data Analytics for Marketing Strategy •
Text Analytics and Sentiment Analysis •
Social Media Analytics and Measurement •
Marketing Mix Modeling and Optimization •
Data Mining and Predictive Modeling •
Marketing Attribution Modeling and Analysis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Marketing Analytics Techniques

The Postgraduate Certificate in Marketing Analytics Techniques is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex marketing data.
This program focuses on teaching students how to use data analytics tools and techniques to drive business decisions, making it an essential course for marketing professionals looking to upskill in data-driven marketing.
Upon completion of the program, students can expect to gain a range of skills, including data analysis, statistical modeling, and data visualization, which are highly valued by employers in the marketing industry.
The duration of the program typically ranges from 6-12 months, depending on the institution and the student's prior experience.
The Postgraduate Certificate in Marketing Analytics Techniques is highly relevant to the marketing industry, as companies are increasingly relying on data analytics to inform their marketing strategies.
By studying this program, students can develop the skills and knowledge required to work in a data-driven marketing role, such as a marketing analyst or a business intelligence analyst.
The program is also beneficial for those looking to transition into a career in data science or business analytics, as it provides a solid foundation in marketing analytics techniques.
Overall, the Postgraduate Certificate in Marketing Analytics Techniques is a valuable course for marketing professionals looking to enhance their skills and knowledge in data analytics and drive business success through data-driven decision making.

Why this course?

Postgraduate Certificate in Marketing Analytics Techniques holds immense significance in today's market, where data-driven decision-making has become the norm. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success. Moreover, a report by the UK's Office for National Statistics (ONS) states that the demand for data scientists and analysts is expected to increase by 13% by 2028, outpacing the average for all occupations.
Year Percentage Increase
2019 10%
2020 12%
2021 15%
2022 18%

Who should enrol in Postgraduate Certificate in Marketing Analytics Techniques?

Ideal Audience for Postgraduate Certificate in Marketing Analytics Techniques Marketing professionals, data analysts, and business leaders in the UK looking to upskill in data-driven decision making, with a focus on analytics and data science, are the primary target audience for this postgraduate certificate.
Key Characteristics: Professionals with a bachelor's degree in marketing, business, or a related field, with at least 2 years of work experience in marketing or a related field, and a basic understanding of statistics and data analysis.
Career Goals: Upon completion of the postgraduate certificate, graduates can expect to secure senior marketing roles, such as marketing manager or head of marketing, with a salary range of £40,000-£60,000 per annum in the UK, according to a report by the Chartered Institute of Marketing.
Industry Focus: The postgraduate certificate in marketing analytics techniques is particularly relevant to industries such as finance, retail, and healthcare, where data-driven decision making is crucial for business success.