Postgraduate Certificate in Market Segmentation and Targeting

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International applicants and their qualifications are accepted

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Overview

Overview

Market Segmentation and Targeting

is a crucial aspect of business strategy, enabling organizations to identify and cater to specific customer groups. This Postgraduate Certificate program is designed for marketing professionals and business leaders who want to develop expertise in segmenting and targeting markets effectively.

By understanding market dynamics and customer behavior, learners will gain the skills to analyze data, identify trends, and develop targeted marketing strategies that drive business growth.

Through a combination of theoretical knowledge and practical applications, learners will learn how to:

segment markets based on demographics, psychographics, and behavioral characteristics. target specific customer groups with tailored marketing messages and campaigns. measure the effectiveness of marketing strategies and make data-driven decisions.

Whether you're looking to advance your career or start your own business, this Postgraduate Certificate in Market Segmentation and Targeting can help you achieve your goals. Explore the program further to learn more about how to unlock the full potential of market segmentation and targeting.

Market Segmentation and Targeting is a crucial skill for any business professional. This Postgraduate Certificate program equips you with the knowledge and tools to effectively identify and target specific customer groups, increasing sales and revenue. By learning from industry experts, you'll gain a deep understanding of market research methods, customer profiling, and segmentation strategies. With this course, you'll enjoy enhanced career prospects in marketing, management, and business development. Unique features include access to exclusive industry events and a network of alumni. Upon completion, you'll be equipped to analyze markets, develop targeted marketing campaigns, and drive business growth.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Segmentation: Definition, Types, and Importance •
• Demographic Segmentation: Characteristics, Techniques, and Applications •
• Psychographic Segmentation: Understanding Consumer Values and Interests •
• Geographical Segmentation: Market Analysis and Targeting Strategies •
• Factual Segmentation: Data Analysis and Market Research Methods •
• Behavioral Segmentation: Understanding Consumer Behavior and Patterns •
• Market Targeting: Strategies for Reaching Specific Customer Groups •
• Market Penetration: Strategies for Increasing Market Share •
• Market Development: Strategies for Expanding Product Offerings •
• Market Diversification: Strategies for Entering New Markets

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

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Career path

Key facts about Postgraduate Certificate in Market Segmentation and Targeting

The Postgraduate Certificate in Market Segmentation and Targeting is a specialized program designed to equip students with the knowledge and skills necessary to analyze and understand market trends, customer needs, and competitor activity.
This postgraduate certificate program focuses on teaching students how to identify and target specific market segments, develop effective marketing strategies, and measure the success of these strategies.
Upon completion of the program, students will be able to apply their knowledge of market segmentation and targeting to real-world business problems, making them highly sought after in the job market.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as market research, competitor analysis, and marketing strategy development.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge necessary to succeed in a rapidly changing business environment.
The program is particularly relevant to students who are interested in pursuing a career in marketing, business development, or market research, and who want to gain a deeper understanding of how to analyze and target specific market segments.
By studying market segmentation and targeting, students will gain a competitive edge in the job market and be able to make informed decisions about marketing strategies and tactics.
The program is designed to be flexible, with students able to study online or on-campus, and with a range of start dates throughout the year.
Overall, the Postgraduate Certificate in Market Segmentation and Targeting is a valuable program that provides students with the knowledge and skills necessary to succeed in a rapidly changing business environment.

Why this course?

Market Segmentation and Targeting is a crucial aspect of modern marketing, allowing businesses to effectively reach and engage with their target audience. In the UK, the market segmentation and targeting industry is worth £1.4 billion, with an expected growth rate of 4.5% annually (Source: Statista, 2022).
Year Market Size (£ billion)
2020 1.2
2021 1.25
2022 1.4
2023 1.5

Who should enrol in Postgraduate Certificate in Market Segmentation and Targeting?

Postgraduate Certificate in Market Segmentation and Targeting is ideal for ambitious professionals seeking to enhance their skills in market analysis and customer engagement.
Demographics: The course appeals to individuals with a bachelor's degree in business, marketing, or a related field, typically aged 25-45, with 5-10 years of work experience in the UK.
Career Goals: Graduates aim to secure senior roles in market research, product development, and customer strategy, with median salaries ranging from £40,000 to £70,000 in the UK.
Skills Gained: Upon completion, learners will possess expertise in market segmentation, target identification, and customer profiling, enabling them to drive business growth and competitiveness in the UK market.