Postgraduate Certificate in Market Research in Sales and Marketing

Sunday, 14 September 2025 07:59:25

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Market Research in Sales and Marketing


Gain in-depth knowledge of market research techniques to inform sales and marketing strategies.


This Postgraduate Certificate is designed for professionals seeking to enhance their understanding of market research methods and their application in sales and marketing.


Develop skills in data analysis, survey design, and competitor analysis to drive business growth and decision-making.


Some of the key topics covered include:

Market research methodologies, data analysis, and interpretation, as well as the application of research findings in sales and marketing.


Learn from experienced academics and industry experts to develop a comprehensive understanding of market research in sales and marketing.


Take the first step towards advancing your career in sales and marketing by exploring this Postgraduate Certificate.

Market Research is a crucial aspect of sales and marketing, and our Postgraduate Certificate in Market Research in Sales and Marketing can equip you with the skills to excel in this field. This course offers market research training that focuses on developing your analytical, critical thinking, and problem-solving skills. You'll gain a deep understanding of market trends, consumer behavior, and data analysis techniques. With this knowledge, you'll be able to inform business decisions, identify new opportunities, and drive growth. Upon completion, you can expect market research career prospects in various industries, including sales, marketing, and business development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research Methodologies in Sales and Marketing •
• Data Analysis and Interpretation for Sales Performance •
• Customer Segmentation and Profiling in Sales Strategy •
• Market Trends and Competitor Analysis in Sales and Marketing •
• Sales Forecasting and Predictive Analytics •
• Digital Marketing Metrics and ROI Measurement •
• Sales Enablement and Training for Effective Sales Performance •
• Market Research Ethics and Governance in Sales and Marketing •
• Advanced Data Visualization for Sales Insights and Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Market Research in Sales and Marketing

The Postgraduate Certificate in Market Research in Sales and Marketing is a specialized program designed to equip students with the skills and knowledge required to excel in market research within sales and marketing departments. This program is typically offered over a period of 6-12 months, allowing students to balance their studies with their existing work commitments. The duration of the program can vary depending on the institution and the student's prior qualifications and experience. Upon completion of the program, students can expect to gain a range of learning outcomes, including the ability to design and implement market research projects, analyze and interpret data, and develop effective marketing strategies. They will also gain a deeper understanding of market trends, consumer behavior, and competitor analysis. The Postgraduate Certificate in Market Research in Sales and Marketing is highly relevant to the sales and marketing industry, as it provides students with the skills and knowledge required to drive business growth and improve marketing performance. The program is designed to be industry-focused, with modules that cover topics such as market research methods, data analysis, and marketing strategy development. Graduates of the program can expect to find employment in a range of roles, including market research manager, senior marketing analyst, and business development manager. They will also be well-equipped to pursue advanced degrees, such as a Master's in Marketing or a Master's in Business Administration. Overall, the Postgraduate Certificate in Market Research in Sales and Marketing is a valuable program that provides students with the skills and knowledge required to succeed in a rapidly changing business environment. With its industry-focused approach and flexible duration, it is an ideal choice for working professionals looking to upskill and reskill in market research and sales and marketing.

Why this course?

Postgraduate Certificate in Market Research in Sales and Marketing is highly significant in today's market, where businesses are constantly seeking to understand consumer behavior and preferences. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that market research is essential for their success. In fact, a study by the Market Research Society found that 61% of UK businesses use market research to inform their marketing strategies.
Year Market Research Spend
2019 £1.4 billion
2020 £1.6 billion
2021 £1.8 billion

Who should enrol in Postgraduate Certificate in Market Research in Sales and Marketing?

Postgraduate Certificate in Market Research in Sales and Marketing is ideal for: Sales and marketing professionals, particularly those in the UK, who wish to enhance their skills in data-driven decision making and stay ahead of the competition.
Those with a background in business, marketing, or a related field, such as a Bachelor's degree in Marketing or Business Studies, may benefit from this course. In the UK, the demand for skilled market researchers is high, with the Chartered Institute of Marketing (CIM) reporting a 10% increase in job vacancies in 2022, highlighting the importance of market research in sales and marketing.
Individuals seeking to advance their careers in senior roles, such as a Market Research Manager or a Business Development Manager, will find this course invaluable. By acquiring the skills and knowledge required for a Postgraduate Certificate in Market Research in Sales and Marketing, learners can expect to increase their earning potential by up to 20% and enjoy a more fulfilling career in sales and marketing.