Postgraduate Certificate in Market Research and Consumer Behavior

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International applicants and their qualifications are accepted

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Overview

Overview

Market Research and Consumer Behavior

Gain in-depth knowledge of market research and consumer behavior to inform business decisions and drive growth.

This Postgraduate Certificate is designed for professionals seeking to enhance their understanding of market research and consumer behavior, enabling them to analyze and interpret data effectively.

Develop skills in data analysis, survey design, and statistical modeling to make informed business decisions.

Some of the key topics covered include: market research methodologies, consumer behavior theories, data analysis techniques, and statistical modeling.

Learn from experienced academics and industry experts to stay ahead in the competitive market.

Develop a deeper understanding of consumer behavior and its impact on business strategies.

Enhance your career prospects and take your business to the next level.

Market Research is a vital component of any successful business strategy, and our Postgraduate Certificate in Market Research and Consumer Behavior will equip you with the skills to excel in this field. This course offers a unique blend of theoretical foundations and practical applications, allowing you to analyze consumer behavior and develop effective market research strategies. With market research at its core, you'll gain a deep understanding of consumer psychology, data analysis, and reporting techniques. Upon completion, you'll be well-positioned for a career in market research or a related field, with opportunities in consulting, advertising, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behavior and Market Research Methods •
Quantitative Research Methods in Market Research •
Qualitative Research Methods in Market Research •
Segmentation, Targeting, and Positioning (STP) Strategies •
Market Analysis and Competitive Intelligence •
Consumer Decision-Making Processes •
Market Research Ethics and Governance •
Data Analysis and Interpretation Techniques •
Survey Design and Data Collection Methods •
Advanced Statistical Analysis in Market Research

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Market Research and Consumer Behavior

The Postgraduate Certificate in Market Research and Consumer Behavior is a specialized program designed to equip students with the knowledge and skills necessary to analyze and interpret market trends, consumer behavior, and market research methods. This postgraduate certificate program typically takes one year to complete and consists of 6-8 modules, which cover topics such as market research design, data analysis, and consumer behavior theory. Students will learn how to apply market research techniques to real-world problems and develop a deep understanding of the complexities of consumer behavior. The program is designed to be industry-relevant, with a focus on preparing students for careers in market research, consumer insights, and data analysis. Graduates of this program will have the skills and knowledge necessary to work in a variety of industries, including marketing, advertising, and retail. Upon completion of the program, students can expect to gain a range of skills, including the ability to design and implement market research studies, analyze and interpret data, and communicate complex research findings to stakeholders. They will also develop a strong understanding of consumer behavior theory and its application in real-world contexts. The Postgraduate Certificate in Market Research and Consumer Behavior is a valuable asset for anyone looking to advance their career in market research, consumer insights, or data analysis. With its industry-relevant curriculum and focus on practical skills, this program is an excellent choice for individuals looking to make a meaningful contribution to the field of market research. The program is typically delivered through a combination of lectures, seminars, and workshops, and students will have the opportunity to work on real-world projects and case studies to apply their knowledge and skills. The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals. Overall, the Postgraduate Certificate in Market Research and Consumer Behavior is a comprehensive and industry-relevant program that provides students with the skills and knowledge necessary to succeed in the field of market research and consumer behavior.

Why this course?

Postgraduate Certificate in Market Research and Consumer Behavior is highly significant in today's market, where understanding consumer behavior and market trends is crucial for businesses to stay competitive. According to a survey by the Market Research Society, 75% of UK businesses use market research to inform their decision-making processes (Source: Market Research Society, 2020).
Year Market Research Spend
2015 £1.4 billion
2016 £1.6 billion
2017 £1.8 billion
2018 £2.0 billion
2019 £2.2 billion
2020 £2.5 billion

Who should enrol in Postgraduate Certificate in Market Research and Consumer Behavior?

Postgraduate Certificate in Market Research and Consumer Behavior is ideal for: Individuals seeking to enhance their career prospects in the UK's competitive market research industry, with a focus on consumer behavior and market analysis. With the UK's consumer market valued at over £2.5 trillion, this postgraduate certificate can help you stand out in a crowded job market.
Professionals looking to transition into a role in market research, such as: Market analysts, research managers, and data scientists can benefit from this postgraduate certificate, which is recognized by the Chartered Institute of Marketing (CIM) and the Market Research Society (MRS). In the UK, the average salary for a market research manager is £43,000, with opportunities for career advancement and higher salaries.
Academics and researchers interested in: Consumer behavior, market analysis, and research methodology can be explored in-depth through this postgraduate certificate. With the UK's thriving academic community and numerous research institutions, this postgraduate certificate can provide a solid foundation for a career in research and academia.