Postgraduate Certificate in Market Research and Competitive Strategy

Sunday, 15 February 2026 07:03:44

International applicants and their qualifications are accepted

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Overview

Overview

Market Research and Competitive Strategy


Develop a deeper understanding of market trends and competitor analysis with our Postgraduate Certificate in Market Research and Competitive Strategy.


This program is designed for professionals looking to enhance their skills in market research and competitive strategy, enabling them to make informed business decisions.


Some of the key topics covered include data analysis, market segmentation, and competitor profiling, all of which are essential for developing a successful competitive strategy.


By the end of the program, you will be able to analyze market data, identify opportunities and threats, and develop a competitive strategy that drives business growth.


Take the first step towards advancing your career in market research and competitive strategy. Explore our Postgraduate Certificate in Market Research and Competitive Strategy today and discover how you can stay ahead of the competition.

Market Research is a crucial aspect of any business strategy, and our Postgraduate Certificate in Market Research and Competitive Strategy will equip you with the skills to excel in this field. This course will help you develop a deep understanding of market research methods, data analysis, and competitive strategy, enabling you to make informed decisions that drive business growth. With market research at its core, this program will also teach you how to identify market trends, analyze customer behavior, and develop effective competitive strategies. Upon completion, you can expect market research career opportunities in various industries, including management consulting, marketing, and finance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Research Methods
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Data Analysis and Interpretation
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Competitive Analysis and Intelligence
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Market Segmentation and Targeting
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Brand Management and Positioning
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Pricing Strategies and Tactics
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Marketing Mix and Portfolio Management
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Market Trends and Forecasting
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Consumer Behavior and Psychology
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Strategic Marketing Planning and Execution

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Market Research and Competitive Strategy

The Postgraduate Certificate in Market Research and Competitive Strategy is a specialized program designed to equip students with the knowledge and skills necessary to analyze and improve market research and competitive strategy in various industries. This program is typically offered over one year, with students completing two modules per semester, resulting in a total of four modules. The duration of the program can vary depending on the institution and the student's prior qualifications. The learning outcomes of this program include the ability to analyze and interpret market research data, develop effective competitive strategies, and evaluate the impact of these strategies on business performance. Students will also gain expertise in using market research techniques, such as market segmentation, target marketing, and competitive analysis. The Postgraduate Certificate in Market Research and Competitive Strategy is highly relevant to the marketing and business industries, where companies need to stay ahead of the competition by continuously monitoring market trends and adjusting their strategies accordingly. This program is particularly useful for professionals working in market research, marketing management, and business development, as well as entrepreneurs and small business owners looking to improve their competitive edge. By completing this program, students will gain a deeper understanding of market research and competitive strategy, enabling them to make informed decisions and drive business growth. The program's focus on practical skills and industry-relevant knowledge makes it an attractive option for those looking to advance their careers or start their own businesses in the marketing and business sectors.

Why this course?

Postgraduate Certificate in Market Research and Competitive Strategy is a highly sought-after qualification in today's market, with the UK's market research industry valued at £3.4 billion in 2020, employing over 30,000 people (Source: Market Research Society). The demand for skilled professionals in this field continues to grow, driven by the increasing need for data-driven decision-making in businesses.
Year Employment
2020 30,000
2021 31,000
2022 32,000

Who should enrol in Postgraduate Certificate in Market Research and Competitive Strategy?

Postgraduate Certificate in Market Research and Competitive Strategy is ideal for ambitious professionals seeking to enhance their skills in market analysis, competitor assessment, and strategic decision-making.
Demographics: The programme is designed for individuals with a bachelor's degree in business, marketing, or a related field, typically aged 25-45, with 3-7 years of work experience in a market research or management role.
Career aspirations: Graduates of the Postgraduate Certificate in Market Research and Competitive Strategy are well-equipped to take on senior roles in market research, product management, or business development, with median salaries ranging from £40,000 to £70,000 in the UK.
Key skills: The programme focuses on developing skills in data analysis, statistical modelling, and strategic thinking, enabling learners to make informed decisions in a rapidly changing market landscape.