Postgraduate Certificate in MBA-Style Strategic Marketing Planning

Monday, 16 February 2026 18:50:51

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Marketing Planning

is designed for professionals seeking to enhance their marketing skills and drive business growth. This postgraduate certificate program focuses on developing a comprehensive understanding of marketing strategies and tactics.
Some of the key topics covered include market research, competitive analysis, brand management, and digital marketing. Learners will gain practical knowledge of how to analyze market trends, develop effective marketing plans, and measure campaign success.
By completing this program, learners will be equipped with the skills and expertise needed to drive business success in today's fast-paced marketing landscape.
Are you ready to take your marketing career to the next level? Explore our Strategic Marketing Planning program and discover how you can apply your knowledge to achieve real results.

Strategic Marketing Planning is the backbone of any successful business. Our Postgraduate Certificate in MBA-Style Strategic Marketing Planning equips you with the expertise to develop and implement effective marketing strategies that drive growth and profitability. By mastering the art of market analysis, competitive analysis, and campaign execution, you'll be able to strategic marketing planning like a pro. With a strong focus on data-driven decision making and collaboration, this course offers strategic marketing planning benefits that extend far beyond the classroom. Upon completion, you'll be poised for a career in senior marketing roles, with opportunities to strategic marketing planning for top brands.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis •
Segmentation, Targeting, and Positioning (STP) •
Competitor Analysis and Market Mapping •
Marketing Mix (4Ps) - Product, Price, Place, Promotion •
Brand Management and Brand Equity •
Digital Marketing Strategies and Tactics •
Marketing Communications and Public Relations •
Marketing Metrics and Performance Measurement •
Strategic Marketing Planning and Implementation •
Global Marketing and Cultural Considerations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in MBA-Style Strategic Marketing Planning

The Postgraduate Certificate in MBA-Style Strategic Marketing Planning is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective marketing strategies in a rapidly changing business environment.
Through this program, students will learn how to analyze market trends, identify target audiences, and create customized marketing plans that drive business growth and profitability. The curriculum covers a range of topics, including market research, brand management, digital marketing, and data-driven decision making.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications. Students can expect to spend around 10-15 hours per week studying and completing coursework, as well as participating in group projects and case studies.
The Postgraduate Certificate in MBA-Style Strategic Marketing Planning is highly relevant to the marketing industry, as it provides students with the skills and knowledge required to stay ahead of the competition and drive business success. Many graduates go on to secure senior marketing roles in a range of industries, including finance, retail, and technology.
Industry professionals value this program for its focus on strategic marketing planning, which is a critical component of any successful marketing strategy. By learning how to develop and implement effective marketing plans, students can help their organizations achieve their business objectives and stay competitive in a rapidly changing market.
The program is designed to be flexible and accessible, with many institutions offering online and part-time options. This makes it easier for working professionals and students who cannot attend traditional classes to pursue their education and advance their careers.
Overall, the Postgraduate Certificate in MBA-Style Strategic Marketing Planning is a valuable investment for anyone looking to develop their marketing skills and advance their career in a rapidly changing business environment.

Why this course?

Strategic Marketing Planning is a crucial aspect of business management, particularly in today's fast-paced market. According to a report by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that marketing is a key driver of growth, with 60% stating that it is essential for their success (Source: CIM, 2020).
Statistic Value
Number of UK businesses that believe marketing is a key driver of growth 75%
Percentage of UK businesses that consider marketing essential for their success 60%
Postgraduate Certificate in MBA-Style Strategic Marketing Planning equips learners with the skills and knowledge required to develop effective marketing strategies that drive business growth. With the rise of digital marketing, businesses need to stay ahead of the curve and adapt to changing consumer behaviors. A Postgraduate Certificate in Strategic Marketing Planning can help learners develop a deep understanding of marketing principles, including market research, segmentation, targeting, and positioning.

Who should enrol in Postgraduate Certificate in MBA-Style Strategic Marketing Planning?

Ideal Audience for Postgraduate Certificate in MBA-Style Strategic Marketing Planning Are you a marketing professional looking to enhance your skills and knowledge in strategic marketing planning? Do you want to stay ahead of the competition in the UK's competitive business landscape?
Key Characteristics: - Typically have a bachelor's degree in a relevant field such as business, marketing, or management
Career Goals: - To develop strategic marketing planning skills to drive business growth and success
Industry Affinity: - Marketing and business professionals in the UK, particularly those working in the finance, retail, and technology sectors
Statistical Relevance: - According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually, creating new opportunities for marketing professionals with strategic marketing planning skills