Postgraduate Certificate in International Market Segmentation and Positioning

Monday, 16 February 2026 19:48:13

International applicants and their qualifications are accepted

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Overview

Overview

International Market Segmentation and Positioning


Develop a deeper understanding of how to analyze and target specific customer groups in global markets.


Some companies struggle to navigate the complexities of international markets, but with this Postgraduate Certificate, you'll gain the skills to identify and capitalize on new opportunities.

Learn how to conduct market research, analyze customer behavior, and develop effective positioning strategies that resonate with diverse audiences worldwide.


Gain a competitive edge in the global marketplace by mastering the art of market segmentation and positioning.

Whether you're looking to launch a new product or expand your business into new markets, this Postgraduate Certificate will equip you with the knowledge and expertise to succeed.


Explore this exciting opportunity further and discover how to unlock the full potential of your business in the global market.

International Market Segmentation and Positioning is a specialized postgraduate course that equips students with the skills to analyze and understand diverse market segments, and develop effective positioning strategies to capture a significant share of the global market. By studying International Market Segmentation and Positioning, students can gain a deeper understanding of market trends, consumer behavior, and competitor analysis. This course offers International Market Segmentation and Positioning benefits, including enhanced career prospects in the field of marketing, and the ability to work with multinational corporations. Unique features of the course include interactive case studies, and a focus on developing practical skills.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research Methods for International Market Segmentation •
• Understanding Consumer Behavior in Global Markets •
• International Market Segmentation Strategies •
• Positioning Strategies for Global Brands •
• Cultural Analysis and Its Impact on Market Segmentation •
• Market Size Estimation and Forecasting Techniques •
• Competitive Analysis in International Market Segmentation •
• Digital Marketing Strategies for International Market Segmentation •
• Global Supply Chain Management for Market Segmentation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in International Market Segmentation and Positioning

The Postgraduate Certificate in International Market Segmentation and Positioning is a specialized program designed to equip students with the knowledge and skills required to succeed in the global market.
This program focuses on teaching students how to identify and target specific market segments, analyze consumer behavior, and develop effective marketing strategies to position products or services in the international market.
Upon completion of the program, students will be able to demonstrate their understanding of international market segmentation and positioning concepts, including market research, competitor analysis, and brand management.
The duration of the program is typically one year, with students required to complete a series of modules that cover topics such as international market analysis, market segmentation, and global marketing strategy.
The program is highly relevant to the industry, as companies are increasingly looking for professionals who can help them navigate the complexities of the global market.
By studying international market segmentation and positioning, students can gain a competitive edge in the job market and pursue careers in marketing, management, or business development.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals.
Graduates of the program can expect to earn a salary range of $60,000 to $100,000 per year, depending on their industry and location.
The Postgraduate Certificate in International Market Segmentation and Positioning is a valuable investment for anyone looking to advance their career in the field of international business.
With its focus on practical skills and industry-relevant knowledge, this program is an excellent choice for students who want to succeed in the global market.
By studying international market segmentation and positioning, students can gain a deeper understanding of how to analyze consumer behavior, develop effective marketing strategies, and position products or services in the international market.
The program is taught by experienced industry professionals who bring real-world expertise to the classroom.
Overall, the Postgraduate Certificate in International Market Segmentation and Positioning is a highly respected program that can help students achieve their career goals in the field of international business.

Why this course?

Postgraduate Certificate in International Market Segmentation and Positioning is a highly sought-after qualification in today's global market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that understanding market segmentation and positioning is crucial for their success (Source: CIM, 2020). In fact, a study by the University of Warwick found that companies that effectively segment their markets are 30% more likely to achieve their goals (Source: University of Warwick, 2019).
Market Segmentation Percentage of UK Businesses
Demographic Segmentation 45%
Psychographic Segmentation 25%
Geographic Segmentation 20%
Behavioral Segmentation 10%

Who should enrol in Postgraduate Certificate in International Market Segmentation and Positioning?

Ideal Audience for Postgraduate Certificate in International Market Segmentation and Positioning Are you a marketing professional looking to expand your expertise in global market analysis and strategy? Do you want to stay ahead of the competition in the UK's increasingly interconnected economy?
Demographics: Our target audience includes senior marketing managers, international business development managers, and market research analysts working for UK-based companies with global operations.
Psychographics: They are forward-thinking professionals seeking to enhance their skills in market segmentation, positioning, and global market analysis to drive business growth and stay competitive in the UK's fast-paced market landscape.
Career Goals: Upon completion of the Postgraduate Certificate in International Market Segmentation and Positioning, our graduates aim to take on senior roles in market analysis, strategy, and business development, contributing to the success of their organizations in the UK and globally.