Postgraduate Certificate in Integrated Marketing Management and Crisis Communication

Friday, 12 December 2025 05:58:42

International applicants and their qualifications are accepted

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Overview

Overview

Integrated Marketing Management and Crisis Communication


This Postgraduate Certificate is designed for marketing professionals seeking to enhance their skills in managing integrated marketing strategies and responding to crises.


Develop your expertise in creating effective marketing campaigns, managing stakeholder relationships, and communicating during times of crisis.


Some of the key topics covered include:

Marketing research, brand management, digital marketing, crisis communication planning, and stakeholder engagement.


Learn from experienced instructors and apply your knowledge in real-world scenarios.


Take the first step towards becoming a skilled integrated marketing manager and crisis communication specialist.


Explore this Postgraduate Certificate and discover how it can help you achieve your career goals.

Integrated Marketing Management and Crisis Communication is a comprehensive postgraduate certificate that equips you with the skills to navigate the complexities of modern marketing. This course offers a unique blend of theoretical knowledge and practical experience, allowing you to develop a deep understanding of marketing strategies and crisis communication techniques. By mastering Integrated Marketing Management and Crisis Communication, you'll gain a competitive edge in the job market, with career prospects in senior marketing roles and the ability to drive business growth. With a focus on real-world applications and industry partnerships, this course provides a solid foundation for a successful career in marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Integrated Marketing Communications (IMC)
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• Brand Management and Positioning
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• Marketing Research and Analysis
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• Digital Marketing Strategies
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• Crisis Communication Planning
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• Reputation Management and Crisis Response
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• Social Media Marketing and Engagement
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• Event Management and Public Relations
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• Data-Driven Marketing Decision Making
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• Global Marketing and Cultural Intelligence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Integrated Marketing Management and Crisis Communication

The Postgraduate Certificate in Integrated Marketing Management and Crisis Communication is a specialized program designed to equip students with the skills and knowledge required to navigate the complexities of modern marketing and crisis communication. This program focuses on teaching students how to develop and implement effective integrated marketing strategies that take into account the latest trends and technologies in the industry, including digital marketing, social media, and data analytics.
Students will learn how to analyze market data, create targeted marketing campaigns, and measure their effectiveness using various metrics and tools.
The program also places a strong emphasis on crisis communication, teaching students how to respond to and manage crises in a way that minimizes damage to the organization's reputation and maintains stakeholder trust.
By combining these two areas of study, students will gain a comprehensive understanding of how to integrate marketing and crisis communication to achieve business objectives and build strong relationships with customers and stakeholders.
The program is designed to be completed in one year, with students typically taking two courses per semester.
The duration of the program can be adjusted to accommodate the needs of working professionals, who can complete the program on a part-time basis.
The Postgraduate Certificate in Integrated Marketing Management and Crisis Communication is highly relevant to the marketing and communications industry, with many organizations seeking professionals who have expertise in these areas.
Graduates of the program can expect to find employment in a variety of roles, including marketing manager, communications manager, and crisis management specialist.
The program is taught by experienced academics and industry professionals, who bring their expertise and knowledge to the classroom to provide students with a rich and engaging learning experience.
The program is accredited by a recognized accrediting agency, ensuring that students receive a high-quality education that is recognized by employers and academic institutions alike.

Why this course?

Postgraduate Certificate in Integrated Marketing Management and Crisis Communication holds immense significance in today's market, where businesses face increasing competition and the need for effective crisis management. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that crisis communication is a key aspect of their job (Source: CIM, 2020).
Statistic Value
Number of UK businesses affected by crisis 85%
Percentage of UK marketers who prioritize crisis communication 75%
Average cost of a crisis for UK businesses £1.3 million

Who should enrol in Postgraduate Certificate in Integrated Marketing Management and Crisis Communication ?

Ideal Audience for Postgraduate Certificate in Integrated Marketing Management and Crisis Communication Are you a marketing professional looking to enhance your skills in integrated marketing management and crisis communication? Do you want to stay ahead of the curve in the UK's competitive marketing landscape?
Key Characteristics: - Marketing professionals with at least 2 years of experience in the field
Career Goals: - To develop expertise in integrated marketing management and crisis communication
Industry Focus: - Consumer goods, finance, healthcare, and public relations
Location: - UK-based professionals, with some flexibility for online learning
Statistics: - According to a report by the Chartered Institute of Marketing, the UK's marketing industry is expected to grow by 3.5% annually until 2025