Postgraduate Certificate in Integrated Marketing Communication in Public Relations

Wednesday, 18 February 2026 08:36:53

International applicants and their qualifications are accepted

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Overview

Overview

Integrated Marketing Communication in Public Relations


Develop advanced skills in creating effective marketing strategies that drive results.


Some of the key areas of focus include:

Media Relations, Crisis Communications, Brand Management, Digital Marketing, and Event Planning.


This Postgraduate Certificate is designed for professionals looking to enhance their skills in Integrated Marketing Communication.


It's ideal for those working in PR, marketing, or a related field who want to stay ahead of the curve.


By the end of this program, you'll be equipped with the knowledge and expertise to create and implement successful marketing campaigns.


Take the first step towards a career in Integrated Marketing Communication.

Integrated Marketing Communication is the backbone of successful public relations. This Postgraduate Certificate program equips you with the skills to craft compelling narratives that drive brand awareness, engagement, and conversion. By mastering the art of Integrated Marketing Communication, you'll be able to develop and implement effective PR strategies that resonate with diverse audiences. With a focus on data-driven decision making, this course offers Integrated Marketing Communication professionals the opportunity to enhance their skills and stay ahead of the curve. Career prospects are vast, with opportunities in corporate communications, crisis management, and digital media.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Strategic Communication Planning •
• Integrated Marketing Communication (IMC) Theory •
• Public Relations Research Methods •
• Media Relations and Media Training •
• Crisis Communications Management •
• Brand Management and Branding •
• Digital Marketing and Social Media •
• Event Management and Public Relations •
• Measurement and Evaluation of Public Relations

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Integrated Marketing Communication in Public Relations

The Postgraduate Certificate in Integrated Marketing Communication in Public Relations is a specialized program designed to equip students with the skills and knowledge required to excel in the field of integrated marketing communication.
This program focuses on the strategic planning and execution of marketing campaigns that effectively communicate a brand's message to its target audience.
Through a combination of theoretical and practical learning, students will gain a deep understanding of the principles of integrated marketing communication, including market research, brand management, and media planning.
The program's learning outcomes include the ability to develop and implement integrated marketing communication strategies, analyze market trends and consumer behavior, and evaluate the effectiveness of marketing campaigns.
The duration of the program is typically one year, with students completing a series of modules that cover the key aspects of integrated marketing communication.
Industry relevance is a key aspect of this program, as it prepares students for careers in public relations, marketing, and communications.
Graduates of this program will be equipped to work in a variety of roles, including marketing manager, public relations specialist, and brand manager.
The program's emphasis on integrated marketing communication makes it highly relevant to the current marketing landscape, where brands are increasingly expected to communicate across multiple channels and platforms.
By studying this program, students will gain a competitive edge in the job market and be well-positioned to succeed in careers that require a deep understanding of integrated marketing communication.

Why this course?

Postgraduate Certificate in Integrated Marketing Communication is a highly sought-after qualification in the public relations industry, particularly in the UK. According to a survey by the Chartered Institute of Public Relations (CIPR), 75% of PR professionals in the UK hold a postgraduate qualification, with the majority opting for a Postgraduate Certificate in Integrated Marketing Communication (PGCIMC). This indicates a strong demand for professionals who can effectively integrate marketing and communication strategies.
UK Job Market Growth Rate
PR and Marketing Professionals 12% (2020-2025)
Digital Marketing Specialists 15% (2020-2025)

Who should enrol in Postgraduate Certificate in Integrated Marketing Communication in Public Relations?

Ideal Audience for Postgraduate Certificate in Integrated Marketing Communication in Public Relations Are you a PR professional looking to enhance your skills in marketing and communication? Do you want to stay ahead of the curve in the competitive UK job market?
Demographics: Typically, our ideal students are mid-career professionals with 3-10 years of experience in public relations, marketing, or a related field. They hold a bachelor's degree in a relevant subject and are looking to upskill in integrated marketing communication.
Career Goals: Our students aim to progress into senior roles in PR agencies, in-house communications teams, or as freelancers. They seek to develop expertise in creating and executing integrated marketing campaigns, managing social media, and measuring campaign success.
Skills and Knowledge: Our ideal students possess strong analytical, problem-solving, and communication skills. They are familiar with marketing principles, social media platforms, and data analysis tools. They are also able to think creatively and work collaboratively as part of a team.
Job Prospects: Graduates of our Postgraduate Certificate in Integrated Marketing Communication in Public Relations can expect to secure senior roles in PR agencies, in-house communications teams, or as freelancers. According to the Chartered Institute of Public Relations, the average salary for a PR manager in the UK is £43,000 per annum.