Postgraduate Certificate in Influence and Persuasion in Sales

Wednesday, 18 February 2026 18:25:17

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Influence and Persuasion in Sales


This course is designed for sales professionals who want to master the art of influence and persuasion.


Influence and persuasion are key to driving sales success, and this postgraduate certificate program teaches you how to use these skills to build strong relationships with clients and close deals.

Through a combination of lectures, workshops, and case studies, you'll learn how to analyze customer needs, develop effective communication strategies, and use psychological techniques to influence decision-making.


Develop the skills to build trust, credibility, and rapport with clients, and become a more effective sales professional.

Whether you're looking to advance your career or start a new role in sales, this postgraduate certificate in influence and persuasion in sales can help you achieve your goals.


Explore this course further and discover how you can use influence and persuasion to drive sales success.

Influence and Persuasion in Sales is a transformative Postgraduate Certificate that equips you with the skills to drive results and succeed in high-pressure sales environments. By mastering the art of influence and persuasion, you'll be able to build stronger relationships, overcome objections, and close deals with confidence. This course offers unique insights into the psychology of influence, teaching you how to tailor your approach to each individual's needs and preferences. With a focus on practical, real-world applications, you'll gain the skills to persuade and influence even the toughest decision-makers. Career prospects are excellent, with opportunities in sales, account management, and business development.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Understanding the Fundamentals of Influence and Persuasion in Sales
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• The Psychology of Influence: Cognitive Biases and Heuristics
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• Building Rapport and Establishing Credibility in Sales Interactions
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• The Art of Storytelling in Sales: Crafting Compelling Narratives
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• Emotional Intelligence and Empathy in Sales: Understanding Customer Needs
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• The Science of Persuasion: Understanding Persuasive Techniques and Strategies
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• Overcoming Objections and Handling Resistance in Sales
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• The Role of Nonverbal Communication in Sales: Body Language and Facial Expressions
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• Advanced Sales Techniques: Using Influence and Persuasion to Close Deals
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• Measuring the Effectiveness of Influence and Persuasion in Sales

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Influence and Persuasion in Sales

The Postgraduate Certificate in Influence and Persuasion in Sales is a specialized program designed to equip students with the skills and knowledge required to excel in sales and influence others effectively.
This program focuses on teaching students how to build strong relationships, identify and address customer needs, and use persuasive techniques to drive sales growth.
Through a combination of theoretical and practical learning, students will develop a deep understanding of the psychology of influence, negotiation, and conflict resolution.
Upon completion of the program, students will be able to apply their knowledge and skills in real-world sales environments, leading to improved sales performance and increased customer satisfaction.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications.
The program is highly relevant to the sales industry, as it addresses the critical skills required to succeed in today's competitive market.
By studying the Postgraduate Certificate in Influence and Persuasion in Sales, students can enhance their career prospects and advance their careers in sales and related fields.
The program is also beneficial for entrepreneurs and business owners who want to develop their sales and influence skills to drive business growth and success.
Overall, the Postgraduate Certificate in Influence and Persuasion in Sales is an excellent choice for individuals looking to develop their sales and influence skills and achieve success in their careers.

Why this course?

Postgraduate Certificate in Influence and Persuasion in Sales holds significant importance in today's market, where sales professionals need to be equipped with the skills to effectively influence and persuade customers. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that influence and persuasion are key skills for sales professionals (Source: CIM, 2020).
Influence and Persuasion Skills Importance in Sales
Building rapport with customers High
Using storytelling techniques High
Handling objections High

Who should enrol in Postgraduate Certificate in Influence and Persuasion in Sales?

Primary Keyword: Influence and Persuasion in Sales Ideal Audience
Sales professionals seeking to enhance their skills in influencing and persuading customers to make purchasing decisions. Typically, this includes:
Experienced sales representatives looking to advance their careers or take on more senior roles. Those working in industries such as finance, technology, and pharmaceuticals, where building strong relationships with clients is crucial.
Individuals who have successfully sold products or services in the past but want to improve their sales techniques and stay ahead of the competition. According to a report by the Chartered Institute of Marketing, 75% of UK businesses believe that sales skills are essential for success, with 60% stating that they are looking to invest in sales training.
Those interested in pursuing a career in sales or leadership roles, such as account management or business development. By acquiring the skills and knowledge outlined in the Postgraduate Certificate in Influence and Persuasion in Sales, individuals can gain a competitive edge in the job market and achieve their career goals.