Postgraduate Certificate in F&B Product Marketing

Tuesday, 17 February 2026 21:44:51

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in F&B Product Marketing


This postgraduate certificate is designed for food and beverage professionals who want to develop their skills in product marketing.


It is ideal for those who have a solid understanding of the food and beverage industry and wish to enhance their knowledge of product marketing strategies.


Some of the key topics covered in this course include product positioning, brand management, and market research methods.

Through a combination of lectures, workshops, and case studies, learners will gain a deeper understanding of how to effectively market food and beverage products.


By the end of the course, learners will be equipped with the skills and knowledge needed to create successful product marketing campaigns.


So why not explore this postgraduate certificate further and take the first step towards a successful career in food and beverage product marketing?

Product marketing is a vital aspect of the food and beverage industry, and our Postgraduate Certificate in F&B Product Marketing can help you excel in this field. This course provides you with the skills and knowledge to develop and implement effective marketing strategies for food and beverage products, resulting in increased brand awareness and sales. You'll gain a deep understanding of consumer behavior, market trends, and competitor analysis, as well as learn how to create compelling product packaging and branding. With this qualification, you'll be well-equipped for a career in product management, brand development, or marketing, with opportunities in the food and beverage industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Product Life Cycle Management in F&B Marketing •
Consumer Behavior Analysis in Food and Beverage Marketing •
Branding Strategies for Food and Beverage Products •
Market Research Methods for F&B Product Development •
Product Positioning and Differentiation in F&B Marketing •
Food and Beverage Marketing Mix (4Ps) and 7S Framework •
Digital Marketing for Food and Beverage Products •
Food Safety and Quality Control in F&B Product Marketing •
Supply Chain Management for F&B Products •
Product Packaging and Branding in F&B Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in F&B Product Marketing

The Postgraduate Certificate in F&B Product Marketing is a specialized course designed for professionals looking to enhance their knowledge in the food and beverage industry.
This program focuses on the marketing strategies and techniques used to promote food and beverage products, helping students develop a deeper understanding of the industry's complexities.
By studying F&B Product Marketing, students can gain the skills and expertise needed to create effective marketing campaigns, manage product launches, and analyze consumer behavior.
The learning outcomes of this course include understanding the marketing mix, developing brand identity, and creating targeted marketing strategies.
The duration of the Postgraduate Certificate in F&B Product Marketing typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
Industry relevance is a key aspect of this course, as it provides students with the knowledge and skills required to succeed in the competitive food and beverage market.
The course is designed to be flexible, allowing students to balance their studies with work commitments or other responsibilities.
Upon completion of the course, students can expect to gain a postgraduate qualification that is recognized by employers across the food and beverage industry.
The Postgraduate Certificate in F&B Product Marketing is an excellent choice for those looking to advance their careers in marketing, product management, or business development within the food and beverage sector.

Why this course?

Postgraduate Certificate in F&B Product Marketing is a highly sought-after qualification in the food and beverage industry, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers in the UK consider product marketing to be a key aspect of their job (Source: CIM, 2020). This certification equips learners with the skills and knowledge required to develop and implement effective product marketing strategies, driving business growth and revenue.
Year Number of Marketers
2019 65,000
2020 70,000
2021 75,000

Who should enrol in Postgraduate Certificate in F&B Product Marketing?

Postgraduate Certificate in F&B Product Marketing is ideal for ambitious food and beverage professionals seeking to enhance their skills in product marketing.
Demographics: The programme is designed for individuals with a bachelor's degree in a relevant field, typically aged 25-45, with 2-5 years of experience in the food and beverage industry.
Career aspirations: Graduates can expect to progress into senior roles such as product manager, brand manager, or category manager, with average salaries ranging from £40,000 to £70,000 in the UK.
Key skills: The programme focuses on developing skills in market research, brand management, product development, and digital marketing, with an emphasis on applying theoretical knowledge to real-world industry challenges.
Industry relevance: The UK food and beverage industry is worth £147 billion, with the sector experiencing steady growth due to increasing demand for sustainable and healthy products, making this programme an attractive option for those looking to capitalize on these trends.