Postgraduate Certificate in Extended Marketing Mix in Service Industries

Wednesday, 18 February 2026 02:25:10

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix in Service Industries


A Postgraduate Certificate in Extended Marketing Mix in Service Industries is designed for professionals seeking to enhance their marketing skills in the service sector.


Developed for marketing managers and service industry professionals, this program focuses on creating a comprehensive marketing strategy that incorporates the extended marketing mix.


Through a combination of lectures, workshops, and case studies, learners will gain in-depth knowledge of marketing principles, customer behavior, and service quality management.


By the end of the program, learners will be equipped with the skills to analyze market trends, develop effective marketing campaigns, and measure their impact.


Whether you're looking to advance your career or start a new venture, this Postgraduate Certificate in Extended Marketing Mix in Service Industries can help you achieve your goals.


Explore this program further and discover how it can transform your marketing skills and career prospects.

Extended Marketing Mix in Service Industries is a transformative Postgraduate Certificate that equips you with the expertise to revolutionize the way service businesses market themselves. By mastering the extended marketing mix, you'll gain a deeper understanding of how to create memorable customer experiences, drive loyalty, and foster long-term relationships. This course offers key benefits such as enhanced marketing skills, increased career prospects, and the ability to stay ahead of the competition. With a unique focus on service industries, you'll learn from industry experts and develop a comprehensive understanding of the latest marketing trends.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Customer Relationship Management (CRM) in Service Industries
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• Service Quality Management: A Framework for Excellence
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• Extended Marketing Mix (EMM) in Service Industries: A Review
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• Branding and Reputation Management in Service Sector
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• Digital Marketing Strategies for Service-Based Businesses
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• Customer Experience Management in Service Industries
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• Market Research and Analysis for Service Industry Marketing
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• Service Branding and Positioning in Competitive Markets
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• Performance Measurement and Evaluation in Service Industries
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• Strategic Marketing Planning for Service-Based Enterprises

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Extended Marketing Mix in Service Industries

The Postgraduate Certificate in Extended Marketing Mix in Service Industries is a specialized program designed to equip students with the knowledge and skills required to succeed in the service industry.
This program focuses on the application of the extended marketing mix, which includes the service marketing mix, to create and deliver value to customers in service-based businesses.
By studying this program, students will gain a deeper understanding of how to analyze customer needs, develop effective marketing strategies, and measure the success of these strategies in the service industry.
The program covers topics such as service quality management, customer relationship management, and market research, all of which are essential for creating a successful marketing mix in service industries.
The duration of the program is typically one year full-time or two years part-time, allowing students to balance their studies with work or other commitments.
The program is highly relevant to the service industry, as it provides students with the skills and knowledge required to create and deliver value to customers in this sector.
Graduates of this program can expect to find employment in a variety of roles, including marketing manager, business development manager, and customer experience manager, across a range of service-based industries.
The program is designed to be flexible and accommodating, with a focus on providing students with the skills and knowledge required to succeed in the service industry.
Overall, the Postgraduate Certificate in Extended Marketing Mix in Service Industries is an excellent choice for students looking to advance their careers in the service industry.

Why this course?

Postgraduate Certificate in Extended Marketing Mix in Service Industries holds significant importance in today's market, particularly in the service industry. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider the extended marketing mix (EMM) to be a key component of their marketing strategy. The EMM includes the traditional four Ps (product, price, promotion, and place) plus people, process, and physical evidence.
Key Components Percentage
Product 30%
Price 20%
Promotion 25%
Place 10%
People 5%
Process 5%
Physical Evidence 5%

Who should enrol in Postgraduate Certificate in Extended Marketing Mix in Service Industries?

Ideal Audience for Postgraduate Certificate in Extended Marketing Mix in Service Industries Are you a marketing professional looking to enhance your skills in service industries? Do you want to stay ahead of the competition in the UK's £2.2 trillion service sector?
Key Characteristics: - Professionals working in service industries such as hospitality, tourism, and healthcare
Career Goals: - To develop a deeper understanding of the extended marketing mix in service industries
Target Location: - Primarily based in the UK, with a focus on London and other major cities
Job Roles: - Marketing managers, brand managers, and product managers in service industries
Education Level: - Postgraduate level, with a bachelor's degree in marketing or a related field