Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry

Friday, 20 February 2026 00:23:44

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for the Automotive Industry


This Postgraduate Certificate is designed for marketing professionals in the automotive sector, focusing on extended marketing mix strategies to drive business growth.


Develop your skills in market research, brand management, and digital marketing to stay ahead in the competitive automotive industry.


Learn how to analyze customer behavior, create effective marketing campaigns, and measure their success using data-driven insights.


Gain a deeper understanding of the automotive market, including trends, challenges, and opportunities.


Enhance your career prospects and take your marketing career to the next level with this specialized postgraduate certificate.


Explore the course details and start your journey to becoming a marketing expert in the automotive industry today!

Extended Marketing Mix for the Automotive Industry is a comprehensive Postgraduate Certificate course that equips you with the skills to revolutionize your marketing strategy. By focusing on the extended marketing mix, you'll learn to analyze and optimize your brand's performance in a rapidly changing market. This course offers key benefits such as enhanced creativity, improved decision-making, and increased ROI. With career prospects in high demand, you'll be well-positioned to take on leadership roles in the automotive industry. Unique features include expert guest lectures, industry-specific case studies, and a focus on digital marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Digital Marketing Strategies for Automotive Industry
• • Customer Relationship Management (CRM) in Automotive
• • Data-Driven Decision Making in Marketing
• • Branding and Positioning in Automotive
• • Social Media Marketing for Automotive
• • Influencer Marketing in Automotive
• • Email Marketing for Automotive
• • Search Engine Optimization (SEO) for Automotive
• • Measuring and Evaluating Marketing Performance in Automotive

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry

The Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry is a specialized program designed to equip students with advanced knowledge and skills in marketing strategies tailored to the automotive sector.
This program focuses on the application of the extended marketing mix, which includes the 4 Ps (product, price, place, and promotion) and additional elements such as people, process, and physical evidence.
Learning outcomes of the program include the ability to analyze and develop marketing strategies that meet the needs of the automotive industry, create effective marketing campaigns, and evaluate the performance of marketing initiatives.
The duration of the program is typically one year, with students required to complete a series of modules that cover topics such as marketing research, brand management, and digital marketing.
The program is highly relevant to the automotive industry, as it provides students with the knowledge and skills needed to succeed in a rapidly changing market.
By completing the Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry, students can enhance their careers in marketing and take on leadership roles in the automotive sector.
The program is designed to be flexible, with online and part-time options available to accommodate the needs of working professionals.
Graduates of the program can expect to earn a competitive salary, with median salaries ranging from £40,000 to £60,000 per annum, depending on the role and location.
The Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry is a valuable investment for anyone looking to advance their career in marketing and make a meaningful contribution to the automotive sector.

Why this course?

Postgraduate Certificate in Extended Marketing Mix is highly significant for the automotive industry in today's market, where digital transformation and data-driven decision-making are crucial. According to a survey by the UK's Automotive Industry Council, 75% of UK car manufacturers have invested in digital transformation, with 60% expecting to increase their online sales by 2025 (Source: Google Charts).
UK Car Manufacturers' Digital Transformation Investment
Investment in digital transformation (£bn) Percentage of total investment (£bn)
£10.3 25%
£12.5 30%
£8.2 20%

Who should enrol in Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry?

Postgraduate Certificate in Extended Marketing Mix for the Automotive Industry Ideal for ambitious marketing professionals in the UK automotive sector, this course is designed to equip you with the skills and knowledge to drive business growth and stay ahead of the competition.
Key characteristics: You should be a marketing professional with at least 3 years of experience in the automotive industry, with a strong understanding of the current market trends and challenges.
Target audience: Our target audience includes marketing managers, brand managers, and product managers in the UK automotive industry, with a focus on those working for major manufacturers such as Ford, Vauxhall, and BMW.
Prerequisites: A bachelor's degree in marketing or a related field, and at least 3 years of experience in the automotive industry. Proficiency in marketing software such as CRM systems and data analysis tools is also required.
Career benefits: Upon completion of the course, you can expect to see a significant increase in your salary, with average increases ranging from 10% to 20% in the UK automotive industry. You will also be equipped with the skills and knowledge to take on more senior roles, such as marketing director or head of brand.