Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy

Wednesday, 18 February 2026 00:59:34

International applicants and their qualifications are accepted

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Overview

Overview

Extended Marketing Mix for Omnichannel Strategy


Develop a comprehensive marketing approach that integrates multiple channels and tactics to achieve business success.


Some organizations are struggling to keep up with the evolving marketing landscape, where customers expect seamless experiences across online and offline channels.

This Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy is designed for professionals who want to enhance their skills in creating a cohesive marketing strategy that incorporates various channels and tactics.


By the end of this program, learners will be able to: analyze customer behavior, develop a tailored marketing mix, and implement effective omnichannel strategies.

Take the first step towards becoming a marketing leader who can drive business growth and customer engagement. Explore this program further to learn more about how to create a winning marketing strategy.

Omnichannel Strategy is at the forefront of marketing today, and our Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy will equip you with the skills to thrive in this dynamic landscape. By combining traditional marketing techniques with cutting-edge digital strategies, you'll gain a comprehensive understanding of how to create seamless customer experiences across all touchpoints. With Omnichannel Strategy at its core, this course will help you develop a unique value proposition, drive business growth, and enhance your career prospects in the marketing industry. You'll also benefit from extended marketing mix expertise and a network of like-minded professionals.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Digital Marketing Strategy for Omnichannel Engagement •
• Data-Driven Decision Making in Omnichannel Marketing •
• Customer Experience Management in Extended Marketing Mix •
• Social Media Marketing for Omnichannel Branding •
• Personalization Strategies in Extended Marketing Mix •
• Omnichannel Retailing and E-commerce Strategies •
• Content Marketing for Omnichannel Engagement •
• Influencer Marketing for Extended Marketing Mix •
• Measuring and Evaluating Omnichannel Marketing Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy

The Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective omnichannel marketing strategies in today's digital landscape.
This program focuses on the extended marketing mix, which includes the 4 Ps of marketing (product, price, place, and promotion) as well as people, process, and physical evidence. Students will learn how to integrate these elements to create a cohesive and customer-centric marketing strategy that spans multiple channels, including social media, email, mobile, and more.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications. Students can expect to spend around 10-15 hours per week studying and completing coursework, as well as participating in online discussions and group projects.
The industry relevance of this program is high, as more and more businesses are recognizing the importance of omnichannel marketing in driving customer engagement and conversion. By the end of the program, students will have gained the skills and knowledge required to develop and implement effective omnichannel marketing strategies that drive business results.
Some of the key learning outcomes of this program include the ability to analyze customer behavior and develop targeted marketing campaigns, create and implement omnichannel marketing strategies, and measure and evaluate the effectiveness of marketing efforts. Students will also gain a deep understanding of the latest marketing trends and technologies, including artificial intelligence, data analytics, and social media marketing.
Overall, the Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy is a valuable program for anyone looking to advance their career in marketing or start a new career in this field. With its focus on the extended marketing mix and omnichannel strategy, this program provides students with the skills and knowledge required to succeed in today's fast-paced and competitive marketing landscape.

Why this course?

Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy is highly significant in today's market, where consumers increasingly interact with brands across multiple channels. According to a survey by the Centre for Retail Research, 75% of UK consumers now use online channels to shop, with 60% using mobile devices (Source: Centre for Retail Research, 2022).
Channel Percentage of UK Consumers
Online 75%
Mobile 60%
Social Media 55%
In-Store 40%

Who should enrol in Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy?

Ideal Audience for Postgraduate Certificate in Extended Marketing Mix for Omnichannel Strategy Are you a marketing professional looking to stay ahead of the curve in the UK's rapidly evolving retail landscape?
Key Characteristics: - Typically hold a bachelor's degree in marketing or a related field
Career Goals: - Develop expertise in omnichannel strategy to drive business growth and customer engagement
Industry Insights: - Stay up-to-date with the latest trends and best practices in UK retail, including the impact of social media and data analytics
Learning Outcomes: - Acquire a deeper understanding of the extended marketing mix and its application in omnichannel strategy