Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses

Wednesday, 27 August 2025 18:05:56

International applicants and their qualifications are accepted

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Overview

Overview

Event and Entertainment Marketing Strategy

is designed for business professionals seeking to enhance their skills in creating engaging events and experiences that drive revenue and brand awareness. This postgraduate certificate program focuses on developing a comprehensive understanding of the event and entertainment marketing landscape, including event planning, brand management, and digital marketing strategies.

Through a combination of theoretical knowledge and practical applications, learners will gain the skills needed to analyze market trends, develop effective marketing campaigns, and measure event success. The program is ideal for those looking to advance their careers in the events industry or transition into a related field.

By the end of the program, learners will be equipped with the knowledge and expertise to create successful events and entertainment experiences that meet the needs of diverse audiences and drive business results.

Explore the Postgraduate Certificate in Event and Entertainment Marketing Strategy and discover how to take your career to the next level in this exciting and fast-paced industry.

Event and Entertainment Marketing Strategy is a game-changing course for businesses looking to elevate their marketing efforts. This Postgraduate Certificate program teaches you how to create unforgettable experiences that drive engagement, boost brand awareness, and increase revenue. With a focus on experiential marketing, you'll learn how to craft compelling narratives, leverage social media, and measure campaign success. Upon completion, you'll be equipped with the skills to drive business growth and succeed in a rapidly evolving industry. Career prospects are vast, with opportunities in event management, marketing, and entertainment. Develop your expertise and take your career to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Event Marketing Strategy Development •
• Branding and Positioning in Event Marketing •
• Digital Event Marketing: Social Media and Email •
• Event Promotion and Publicity: Traditional and Digital •
• Event Management: Logistics, Operations, and Budgeting •
• Entertainment Marketing: Music, Comedy, and Other Forms •
• Event Evaluation and Measurement: ROI and Impact •
• Sustainable Event Marketing: Environmental and Social Responsibility •
• Event Technology: Integration and Innovation •
• Crisis Management and Event Marketing: Reputation and Risk

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses

The Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses is a specialized program designed to equip students with the knowledge and skills required to succeed in the event and entertainment marketing industry.
This program focuses on teaching students how to develop and implement effective marketing strategies for events and entertainment products, including festivals, concerts, and exhibitions.
Through a combination of lectures, workshops, and case studies, students will learn about the latest trends and best practices in event and entertainment marketing, including digital marketing, social media, and data analysis.
The program aims to produce graduates who are equipped to work in senior roles within event and entertainment marketing teams, or to start their own businesses in this field.
The duration of the program is typically one year full-time, although part-time options are also available.
The program is highly relevant to the industry, with many graduates going on to work for major event and entertainment companies, such as Live Nation, AEG, and Ticketmaster.
The Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses is a great option for those who have a background in marketing, business, or a related field, and who want to specialize in this exciting and fast-paced industry.
By studying this program, students will gain a deep understanding of the event and entertainment marketing landscape, and will be able to apply this knowledge to real-world problems and challenges.
The program is also highly regarded by employers, who value the skills and knowledge that students gain through this program, including project management, team leadership, and creative problem-solving.
Overall, the Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses is a great choice for anyone who wants to succeed in this dynamic and rewarding industry.

Why this course?

Postgraduate Certificate in Event and Entertainment Marketing Strategy is a highly sought-after qualification for businesses in today's market. According to a survey by the Association of Event Organisers, the events industry in the UK is expected to grow by 3.5% annually, creating new opportunities for professionals in event and entertainment marketing strategy.
Industry Growth Growth Rate
Events Industry 3.5%
Exhibition Industry 4.2%
Live Music Industry 5.1%
The Postgraduate Certificate in Event and Entertainment Marketing Strategy is designed to equip learners with the skills and knowledge required to succeed in this fast-paced industry. By studying this course, learners can develop a deep understanding of event and entertainment marketing strategy, including market research, brand management, and event promotion.

Who should enrol in Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses?

Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses is ideal for marketing professionals and entrepreneurs looking to enhance their skills in event and entertainment marketing strategy.
Key characteristics of the ideal audience include: - Existing marketing professionals with 2+ years of experience in event and entertainment marketing
- Entrepreneurs and small business owners looking to launch or grow their event and entertainment marketing services - Individuals with a passion for event and entertainment marketing and a desire to upskill and reskill in the industry
In the UK, the events industry is worth £42.8 billion, with 9.3 million people employed in the sector (Source: Office for National Statistics, 2020) By acquiring the Postgraduate Certificate in Event and Entertainment Marketing Strategy for Businesses, individuals can increase their earning potential and stay ahead of the competition in this rapidly growing industry.