Postgraduate Certificate in Event Marketing Strategy

Monday, 15 September 2025 04:13:04

International applicants and their qualifications are accepted

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Overview

Overview

Event Marketing Strategy

is designed for marketing professionals seeking to enhance their skills in creating successful events. This postgraduate certificate program focuses on developing a comprehensive understanding of event marketing principles, including event planning, promotion, and execution.

Learn how to analyze event goals, develop effective marketing strategies, and measure event success.

Some key concepts covered in the program include: event marketing mix, event branding, and event evaluation.

Gain practical knowledge and skills to apply in your current role or pursue a career in event marketing.

Take the first step towards becoming a skilled event marketing professional and explore this postgraduate certificate program further.

Event Marketing Strategy is the perfect foundation for a career in the dynamic world of marketing. This Postgraduate Certificate program equips you with the skills to develop and execute successful event marketing campaigns, driving business growth and brand awareness. By mastering event marketing strategy, you'll gain a competitive edge in the industry, with career prospects in event management, marketing, and sales. Unique features of the course include real-world case studies and industry expert guest lectures, providing hands-on experience and insights into the latest trends and technologies. Upon completion, you'll be equipped to create and execute event marketing strategies that drive results.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis for Event Strategy •
• Event Branding and Positioning •
• Digital Marketing for Events •
• Social Media Marketing for Events •
• Event Promotion and Publicity •
• Event Management and Logistics •
• Budgeting and Financial Management for Events •
• Event Evaluation and Measurement •
• Sustainable Event Marketing Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Event Marketing Strategy

The Postgraduate Certificate in Event Marketing Strategy is a specialized program designed to equip students with the knowledge and skills required to succeed in the event marketing industry.
This program focuses on teaching students how to develop and implement effective event marketing strategies that drive business results.
Through a combination of theoretical and practical learning, students will gain a deep understanding of event marketing principles, including event planning, promotion, and evaluation.
Upon completion of the program, students will be able to analyze event marketing opportunities, develop targeted marketing campaigns, and measure the success of events.
The Postgraduate Certificate in Event Marketing Strategy is typically completed over one year, with students attending classes on campus or online.
The program is designed to be flexible, allowing students to balance their studies with work or other commitments.
Industry relevance is a key aspect of this program, with many graduates going on to secure roles in event marketing, brand management, and public relations.
The skills and knowledge gained through this program are highly valued by employers, who recognize the importance of event marketing in driving business growth and customer engagement.
By studying the Postgraduate Certificate in Event Marketing Strategy, students can develop a competitive edge in the job market and advance their careers in this exciting and fast-paced industry.
The program is also relevant to those looking to start their own event marketing businesses or work as freelancers, providing a solid foundation in event marketing principles and practices.
Overall, the Postgraduate Certificate in Event Marketing Strategy is an excellent choice for anyone looking to launch or enhance their career in event marketing.

Why this course?

Postgraduate Certificate in Event Marketing Strategy is a highly sought-after qualification in today's market, with the UK events industry valued at £43.8 billion in 2020, according to the International Live Events Association (ILEA). The demand for skilled event marketers continues to grow, with 75% of event professionals expecting to increase their marketing spend in the next two years, as reported by the Event Marketing Association (EMA).
Year Increase in Marketing Spend
2020 75%
2021 80%
2022 85%

Who should enrol in Postgraduate Certificate in Event Marketing Strategy ?

Postgraduate Certificate in Event Marketing Strategy is ideal for
marketing professionals looking to upskill and reskill
with 2+ years of experience in event management or a related field, such as hospitality, tourism, or public relations
who want to develop expertise in event marketing strategy and stay ahead of the competition in the UK events industry
with a focus on digital marketing, brand management, and event operations and the ability to apply theoretical knowledge in real-world scenarios
those interested in pursuing a career in event marketing or advancing their current role within the industry