Postgraduate Certificate in Emotional Drivers of Consumer Behavior

Monday, 16 February 2026 16:34:48

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Consumer behavior is driven by emotional drivers, and understanding these factors is crucial for businesses to create effective marketing strategies.

Our Postgraduate Certificate in Emotional Drivers of Consumer Behavior is designed for professionals who want to gain a deeper understanding of how emotions influence consumer decision-making.

Through this program, you will learn how to analyze and manage the emotional aspects of consumer behavior, including the role of nostalgia, social influence, and personal values.

By the end of the program, you will be able to develop targeted marketing campaigns that resonate with your target audience and drive business results.

Whether you're a marketing manager, brand manager, or product developer, this program will help you create products and services that meet the emotional needs of your customers.

So why wait? Explore our Postgraduate Certificate in Emotional Drivers of Consumer Behavior today and discover how to unlock the power of emotional drivers in consumer behavior.

Emotional drivers of consumer behavior play a significant role in shaping purchasing decisions. Our Postgraduate Certificate in Emotional Drivers of Consumer Behavior helps you understand the psychological and social factors that influence consumer choice. This course offers key benefits, including enhanced knowledge of consumer psychology, improved marketing strategies, and better decision-making skills. With a focus on emotional intelligence, you'll learn how to analyze and manage consumer emotions to drive business success. Career prospects are excellent, with opportunities in marketing, research, and consulting. Unique features include expert guest lectures and a project-based learning approach.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Consumer Psychology and Emotional Drivers of Behavior •
• Understanding Consumer Motivation and Needs •
• The Role of Emotions in Purchase Decisions •
• Social Influence and Consumer Behavior •
• Cultural and Demographic Factors in Consumer Decision-Making •
• The Impact of Personal Experiences on Consumer Behavior •
• The Effect of Advertising on Consumer Emotions and Purchasing Decisions •
• The Role of Brand Identity and Loyalty in Consumer Behavior •
• The Impact of Technology on Consumer Emotions and Behavior

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Emotional Drivers of Consumer Behavior

The Postgraduate Certificate in Emotional Drivers of Consumer Behavior is a specialized program designed to equip students with the knowledge and skills necessary to understand the emotional aspects of consumer behavior.
This program focuses on the psychological and social factors that influence consumer decision-making, enabling students to develop effective strategies for marketing and branding.
Learning outcomes of the program include the ability to analyze consumer behavior, identify emotional drivers, and develop targeted marketing campaigns that resonate with consumers.
The duration of the program is typically one year, consisting of two semesters of full-time study or three semesters of part-time study.
Industry relevance is high, as companies are increasingly recognizing the importance of understanding consumer emotions in order to stay competitive.
The program is particularly relevant to professionals working in marketing, branding, and consumer research, as well as those interested in pursuing a career in these fields.
By completing the Postgraduate Certificate in Emotional Drivers of Consumer Behavior, students can enhance their skills and knowledge in this area and increase their earning potential.
The program is also designed to provide students with a solid foundation for further study, such as a Master's degree in marketing or a related field.
Overall, the Postgraduate Certificate in Emotional Drivers of Consumer Behavior offers a unique and valuable education that can benefit students and professionals alike.

Why this course?

Postgraduate Certificate in Emotional Drivers of Consumer Behavior holds immense significance in today's market, where understanding consumer emotions plays a crucial role in shaping purchasing decisions. According to a survey conducted by the UK's Office for National Statistics (ONS), 75% of consumers consider emotional connections when making purchasing decisions (Source: ONS, 2020). This highlights the importance of emotional intelligence in marketing and sales strategies.
Emotional Drivers Percentage
Trust 42%
Quality 31%
Price 21%
Convenience 6%

Who should enrol in Postgraduate Certificate in Emotional Drivers of Consumer Behavior?

Postgraduate Certificate in Emotional Drivers of Consumer Behavior is ideal for professionals seeking to enhance their understanding of consumer behavior and decision-making processes.
Demographics: The course is designed for UK-based marketing professionals, particularly those working in the financial services and retail sectors, who want to stay ahead of the curve in understanding consumer emotions and behaviors.
Career Stage: Postgraduate Certificate in Emotional Drivers of Consumer Behavior is suitable for those in mid-to-senior career stages, typically with 5-10 years of experience, looking to transition into or advance within roles such as marketing manager, brand manager, or consumer insights specialist.
Skills and Knowledge: Upon completion of the course, learners will gain a deeper understanding of the emotional drivers of consumer behavior, including the impact of emotions on purchasing decisions, and develop skills in data analysis, market research, and strategic planning.
Career Outcomes: Graduates of the Postgraduate Certificate in Emotional Drivers of Consumer Behavior can expect to see career advancement opportunities, increased earning potential, and a competitive edge in the job market, with median salaries ranging from £60,000 to £90,000 in the UK.