Postgraduate Certificate in Data-Driven Strategic Marketing

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International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Data-Driven Strategic Marketing


This program is designed for marketing professionals who want to develop data analysis skills to inform their strategic marketing decisions.


With a focus on data-driven marketing, this course will equip you with the skills to collect, analyze, and interpret data to drive business growth.


Data-Driven Marketing is becoming increasingly important in today's digital landscape. By understanding how to use data to inform marketing strategies, you can make more informed decisions and drive business results.

Some of the key topics covered in this course include data analysis, market research, and digital marketing metrics.


Whether you're looking to advance your career or start a new one, this Postgraduate Certificate in Data-Driven Strategic Marketing can help you achieve your goals.


So why wait? Explore this program further and discover how you can use data to drive your marketing strategy.

Data-Driven Strategic Marketing is the cornerstone of our Postgraduate Certificate program, empowering you to make informed decisions with data. By leveraging data analytics and strategic marketing techniques, you'll develop a unique skillset to drive business growth. Our course offers flexible learning options and industry connections to ensure you stay ahead of the curve. With a focus on digital marketing and market research, you'll gain a competitive edge in the job market. Upon completion, you'll be equipped to drive business success with data-driven insights and strategic marketing expertise.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Data-Driven Marketing Strategy Development •
Marketing Mix Modeling and Analytics •
Customer Segmentation and Profiling •
Predictive Modeling for Marketing Decision Making •
Big Data and Advanced Analytics in Marketing •
Social Media Marketing and Digital Channels •
Data-Driven Content Creation and Optimization •
Marketing Performance Measurement and Evaluation •
Data Governance and Ethics in Marketing •
Artificial Intelligence and Machine Learning in Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Data-Driven Strategic Marketing

The Postgraduate Certificate in Data-Driven Strategic Marketing is a specialized program designed to equip students with the skills and knowledge required to drive business success through data-driven marketing strategies. This program focuses on teaching students how to collect, analyze, and interpret large data sets to inform marketing decisions, making it an ideal choice for those looking to upskill in data analysis and marketing strategy. Upon completion of the program, students can expect to gain a range of learning outcomes, including the ability to develop and implement data-driven marketing campaigns, analyze customer behavior and preferences, and measure the effectiveness of marketing strategies. The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience and qualifications. Industry relevance is a key aspect of this program, as many organizations are now recognizing the importance of data-driven decision making in marketing. By completing this program, students can demonstrate their ability to apply data analysis and marketing strategy to drive business success, making them highly sought after by employers in a range of industries. The Postgraduate Certificate in Data-Driven Strategic Marketing is a valuable addition to any marketing professional's skillset, and can be completed in a relatively short period of time. With its focus on data analysis and marketing strategy, this program is well-positioned to help students succeed in a rapidly changing business landscape.

Why this course?

Postgraduate Certificate in Data-Driven Strategic Marketing holds immense significance in today's market, where data-driven decision-making has become the norm. According to a survey by the Chartered Institute of Marketing (CIM), 85% of marketers in the UK consider data analysis to be a key skill for success (Source: CIM, 2020). This highlights the importance of having a solid understanding of data-driven marketing strategies. | Year | Number of Marketers Using Data Analysis | | --- | --- | | 2019 | 73% | | 2020 | 81% | | 2021 | 85% |

Who should enrol in Postgraduate Certificate in Data-Driven Strategic Marketing?

Ideal Audience for Postgraduate Certificate in Data-Driven Strategic Marketing Are you a marketing professional looking to upskill and stay ahead in the UK job market?
Key Characteristics: - Typically hold a bachelor's degree in marketing, business, or a related field
Career Goals: - To enhance data analysis and interpretation skills to drive business growth
Industry Affinity: - Primarily found in the UK's marketing, advertising, and business sectors
Statistics: - According to a report by the Chartered Institute of Marketing, 75% of marketers in the UK consider data analysis to be a key skill for success