Postgraduate Certificate in Customer Relationship Management in Marketing

Wednesday, 17 September 2025 22:49:07

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is at the heart of successful marketing strategies.

Developed for marketing professionals, the Postgraduate Certificate in Customer Relationship Management in Marketing equips learners with the skills to build and maintain strong customer relationships.

Through a combination of theoretical knowledge and practical applications, learners will gain a deep understanding of CRM principles, including data analysis, customer segmentation, and relationship management.

By focusing on the customer-centric approach, this program helps marketers to create personalized experiences, drive loyalty, and ultimately, boost sales.

Whether you're looking to advance your career or start a new path in marketing, this CRM program is designed to provide you with the expertise needed to succeed.

So why wait? Explore the Postgraduate Certificate in Customer Relationship Management in Marketing today and discover how you can transform your marketing strategy with a customer-focused approach.

Customer Relationship Management is at the heart of this Postgraduate Certificate in Marketing, equipping you with the skills to build lasting connections with clients and drive business growth. By mastering CRM principles, you'll enhance customer experience and increase sales. The course covers key areas such as data analysis, marketing automation, and sales strategy. With industry-recognized credentials, you'll boost your career prospects in marketing and business development. Unique features include a focus on digital marketing and a chance to work on real-world projects. Upon completion, you'll be equipped to manage customer relationships effectively, making you a valuable asset to any organization.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Systems •
• Marketing Mix (4Ps) and CRM •
• Data-Driven Decision Making in CRM •
• Customer Journey Mapping and Analysis •
• Social Media Marketing and CRM Integration •
• Customer Retention and Loyalty Strategies •
• CRM Technology and Tools •
• Measuring CRM Success and ROI •
• Advanced CRM Analytics and Reporting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Customer Relationship Management in Marketing

The Postgraduate Certificate in Customer Relationship Management in Marketing is a specialized program designed to equip students with the knowledge and skills necessary to effectively manage customer relationships in a business setting.
This program focuses on teaching students how to develop and implement strategies that foster strong customer relationships, leading to increased customer loyalty and retention.
Through a combination of theoretical and practical learning, students will gain a deep understanding of customer relationship management principles, including market research, segmentation, targeting, and positioning.
They will also learn how to analyze customer data, identify trends, and develop targeted marketing campaigns to improve customer engagement and conversion rates.
The program is designed to be completed in one year, with students typically taking two courses per semester.
The duration of the program can vary depending on the institution and the student's prior qualifications, but it is generally a part-time program that can be completed while working full-time.
The Postgraduate Certificate in Customer Relationship Management in Marketing is highly relevant to the marketing industry, as companies are increasingly recognizing the importance of building strong customer relationships to drive business growth.
Many organizations are investing heavily in customer relationship management initiatives, and having a postgraduate qualification in this area can give students a competitive edge in the job market.
Graduates of this program can pursue careers in marketing, sales, customer service, or business development, and can also consider starting their own businesses or consulting practices.
Overall, the Postgraduate Certificate in Customer Relationship Management in Marketing is a valuable qualification that can help students develop the skills and knowledge needed to succeed in this field.

Why this course?

Postgraduate Certificate in Customer Relationship Management in Marketing holds significant importance in today's market, where customer-centric strategies are crucial for business success. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that customer relationship management (CRM) is essential for their organization's growth (Source: CIM, 2020).
UK CRM Adoption Rate Percentage
Small businesses 34%
Medium businesses 51%
Large businesses 73%

Who should enrol in Postgraduate Certificate in Customer Relationship Management in Marketing ?

Primary Keyword: Customer Relationship Management (CRM) Ideal Audience for Postgraduate Certificate in CRM in Marketing
Professionals with 2+ years of experience in marketing, sales, or customer service are well-suited for this postgraduate certificate. According to a report by the Chartered Institute of Marketing, 75% of UK marketers believe that CRM is essential for business success.
Individuals with a strong understanding of marketing principles, data analysis, and technology will benefit from this course. The UK's National Careers Service estimates that the demand for CRM professionals will increase by 13% by 2025, driven by the growing need for personalized customer experiences.
Those interested in advancing their careers in marketing, sales, or customer success will find this postgraduate certificate valuable. A survey by the Institute of Customer Service found that 61% of UK businesses believe that CRM is crucial for building strong customer relationships.