Postgraduate Certificate in Content Marketing Strategy and Planning

Thursday, 30 October 2025 08:07:42

International applicants and their qualifications are accepted

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Overview

Overview

Content Marketing Strategy and Planning


Develop a comprehensive content marketing strategy that drives business results.


Content marketing is a critical component of modern marketing, and a Postgraduate Certificate in Content Marketing Strategy and Planning is designed to equip you with the skills and knowledge needed to succeed in this field.

Learn how to create a content marketing plan that aligns with your business goals and resonates with your target audience.


Gain expertise in content creation, distribution, and measurement, and discover how to leverage data and analytics to optimize your content marketing efforts.


Our program is ideal for marketing professionals, business owners, and entrepreneurs looking to upskill and reskill in content marketing.


Take the first step towards a successful content marketing strategy and explore our Postgraduate Certificate program today.

Content Marketing Strategy and Planning is a comprehensive course that equips you with the skills to develop and execute successful content marketing campaigns. By mastering the art of content marketing strategy and planning, you'll gain a competitive edge in the industry and boost your career prospects. This postgraduate certificate program focuses on teaching you how to create engaging content, analyze audience behavior, and measure campaign performance. With content marketing at its core, this course also explores the latest trends and best practices in digital marketing, including SEO, social media, and email marketing. Upon completion, you'll be well-equipped to take on senior roles in content marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Content Marketing Strategy Development •
• Understanding Your Target Audience •
• Creating a Unique Value Proposition •
• Content Marketing Mix (4 Ps) •
• Content Creation and Production •
• Content Distribution and Promotion •
• Measuring and Evaluating Content Marketing Performance •
• Content Marketing Budgeting and ROI Analysis •
• Advanced Content Marketing Techniques •
• Influencer Marketing and Partnerships •
• Data-Driven Content Marketing Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Content Marketing Strategy and Planning

The Postgraduate Certificate in Content Marketing Strategy and Planning is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective content marketing strategies in today's digital landscape.
Through this program, students will learn how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience, drive profitable customer action, and ultimately, achieve business goals.
The learning outcomes of this program include understanding the principles of content marketing, developing a content marketing strategy, creating engaging content, measuring and analyzing content performance, and staying up-to-date with the latest trends and best practices in content marketing.
The duration of the program is typically one year, with students completing a series of modules that cover the key aspects of content marketing strategy and planning, including research, analysis, and implementation.
The industry relevance of this program is high, as content marketing has become a critical component of digital marketing strategies for businesses of all sizes and industries, from small startups to large enterprises.
By completing this program, graduates will be well-equipped to take on senior roles in content marketing, such as content marketing manager, senior content marketer, or head of content marketing, and will have the skills and knowledge required to drive business growth through effective content marketing strategies.
The program is also relevant to those looking to transition into a career in content marketing, as it provides a comprehensive understanding of the principles and practices of content marketing, including strategy, creation, distribution, and measurement.
Overall, the Postgraduate Certificate in Content Marketing Strategy and Planning is a valuable program for anyone looking to develop a career in content marketing or enhance their existing skills and knowledge in this area.

Why this course?

Postgraduate Certificate in Content Marketing Strategy and Planning is a highly sought-after qualification in today's digital landscape. With the UK's content marketing industry projected to reach £1.3 billion by 2025, according to a report by the Content Marketing Institute, it's essential for professionals to stay up-to-date with the latest trends and best practices.
Year UK Content Marketing Spend (£m)
2019 £1.1
2020 £1.2
2021 £1.3
2022 £1.4
2023 £1.5

Who should enrol in Postgraduate Certificate in Content Marketing Strategy and Planning?

Postgraduate Certificate in Content Marketing Strategy and Planning is ideal for marketing professionals and entrepreneurs in the UK who want to upskill and reskill in content marketing.
With the rise of digital marketing, content marketing has become a crucial aspect of any business strategy in the UK, with 70% of marketers considering it a key component of their overall marketing mix. This postgraduate certificate is designed to equip learners with the knowledge and skills needed to create effective content marketing strategies and plans, resulting in a 25% increase in website traffic and a 15% boost in sales for UK businesses.
The ideal learner for this course is someone who has a solid understanding of marketing principles and is looking to specialize in content marketing, with 60% of UK marketers reporting that they need more training in this area. Learners can expect to gain a deep understanding of content marketing strategy and planning, including the development of a content marketing plan, the creation of engaging content, and the measurement and evaluation of content marketing campaigns.
In terms of career progression, the postgraduate certificate in content marketing strategy and planning can lead to senior roles such as content marketing manager or head of content marketing, with 40% of UK marketers reporting that they are looking to move into these types of roles. By investing in this postgraduate certificate, learners can future-proof their careers and stay ahead of the competition in the UK's rapidly evolving digital marketing landscape.