Postgraduate Certificate in Consumer Targeting for Business Marketing

Thursday, 18 December 2025 02:35:06

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Targeting for Business Marketing

is a postgraduate certificate that helps marketers develop effective strategies to target specific consumer groups.


Some businesses struggle to understand their target audience, leading to ineffective marketing campaigns. This course addresses this issue by providing learners with the skills and knowledge needed to analyze consumer behavior and develop targeted marketing strategies.

Through a combination of lectures, workshops, and case studies, learners will gain a deep understanding of consumer targeting principles and practices.


Key topics include data analysis, market research, and segmentation, as well as the use of digital channels to reach specific consumer groups.

By the end of the course, learners will be able to develop and implement effective consumer targeting strategies that drive business results.


If you're looking to take your marketing skills to the next level, explore the Postgraduate Certificate in Consumer Targeting for Business Marketing today and discover how to unlock the full potential of your target audience.

Consumer Targeting is a game-changer for business marketers, offering a Postgraduate Certificate that equips you with the skills to analyze and engage with your target audience like never before. By mastering consumer targeting, you'll gain a deeper understanding of consumer behavior, preferences, and motivations, allowing you to develop effective marketing strategies that drive results. With this course, you'll benefit from data-driven insights and personalized marketing approaches, leading to increased customer loyalty and retention. Career prospects are bright, with roles in marketing, sales, and analytics waiting for those who excel in consumer targeting.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behavior Analysis •
Market Research Methods •
Target Market Segmentation •
Consumer Profiling and Segmentation •
Primary and Secondary Research •
Consumer Decision Making Process •
Consumer Behavior in Digital Marketing •
Consumer Targeting Strategies •
Data-Driven Consumer Insights •
Consumer Engagement and Retention

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Targeting for Business Marketing

The Postgraduate Certificate in Consumer Targeting for Business Marketing is a specialized program designed to equip students with the knowledge and skills required to effectively target and engage with consumers in today's digital marketplace.
This program focuses on the application of data-driven approaches to understand consumer behavior, preferences, and needs, enabling businesses to develop targeted marketing strategies that drive sales and revenue growth.
Through a combination of theoretical and practical modules, students will learn how to analyze consumer data, develop buyer personas, and create personalized marketing campaigns that resonate with specific target audiences.
The program is typically completed over one year, with students typically dedicating around 12-18 months to complete the coursework and assignments.
Industry relevance is a key aspect of this program, as businesses are increasingly recognizing the importance of consumer targeting in driving long-term success and competitiveness.
By gaining a Postgraduate Certificate in Consumer Targeting for Business Marketing, graduates can expect to develop a range of skills, including data analysis, marketing strategy, and campaign execution, making them highly sought after by employers in the marketing and business sectors.
The program is designed to be flexible, with online and part-time study options available to accommodate the needs of working professionals and those with other commitments.
Graduates of this program can expect to progress to senior roles in marketing, such as marketing manager or business development manager, or pursue careers in related fields, such as market research or data analysis.
Overall, the Postgraduate Certificate in Consumer Targeting for Business Marketing is an excellent choice for individuals looking to upskill and reskill in the field of marketing, and to advance their careers in a rapidly evolving business landscape.

Why this course?

Postgraduate Certificate in Consumer Targeting for Business Marketing holds significant importance in today's market, particularly in the UK. According to a survey by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with online shopping accounting for 20% of total retail sales. To stay competitive, businesses need to effectively target their consumer base.
Year Online Sales as % of Total Retail Sales
2015 8.1%
2016 10.3%
2017 12.5%
2018 14.2%
2019 16.1%
2020 18.5%
2021 20.2%
2022 22.1%

Who should enrol in Postgraduate Certificate in Consumer Targeting for Business Marketing?

Postgraduate Certificate in Consumer Targeting for Business Marketing is ideal for ambitious marketing professionals seeking to enhance their skills in data-driven consumer targeting.
In the UK, the demand for marketing professionals with expertise in consumer targeting is on the rise, with 75% of marketers expecting to increase their marketing spend on digital channels in the next two years (Source: Econsultancy). By acquiring the skills and knowledge required for this postgraduate certificate, you can stay ahead of the competition and drive business growth in a rapidly changing market.
Our target audience includes: - Marketing professionals with at least 2 years of experience in business marketing - Those looking to transition into a marketing role - Entrepreneurs and small business owners seeking to improve their marketing strategy - Anyone interested in data-driven marketing and consumer behavior
By completing this postgraduate certificate, you will gain a deeper understanding of consumer targeting strategies, including data analysis, market research, and campaign optimization. You will also develop the skills to measure the effectiveness of your marketing campaigns and make data-driven decisions to drive business growth.