Postgraduate Certificate in Consumer Psychology in Advertising

Monday, 10 November 2025 13:08:08

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Consumer Psychology in Advertising

Unlock the secrets of influencing consumer behavior with our Postgraduate Certificate in Consumer Psychology in Advertising.


This program is designed for marketing professionals and advertising specialists who want to understand the psychological factors that drive consumer purchasing decisions.


By studying consumer psychology, you'll gain a deeper understanding of how to create effective advertising campaigns that resonate with your target audience.


Some key topics covered in the program include:

consumer motivation, decision-making processes, and the impact of emotions on purchasing behavior.


Our program is ideal for those looking to advance their careers in advertising and marketing, or for those interested in pursuing a career in research and development.


Don't miss out on this opportunity to take your knowledge of consumer psychology to the next level.

Explore our Postgraduate Certificate in Consumer Psychology in Advertising today and discover how you can use psychological insights to drive business success.

Consumer Psychology plays a vital role in shaping advertising strategies, and our Postgraduate Certificate in Consumer Psychology in Advertising is designed to equip you with the knowledge and skills to succeed in this field. This course delves into the intricacies of consumer behavior, helping you understand consumer psychology principles and their application in advertising. You'll gain insights into consumer psychology and its impact on purchasing decisions, as well as develop skills in data analysis and campaign planning. With a strong focus on consumer psychology, this course offers career prospects in advertising, marketing, and research.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Decision Making Process
•
Attitudes and Persuasion
•
Brand Identity and Branding
•
Consumer Behavior and Motivation
•
Perception and Attention in Advertising
•
Emotional Marketing and Brand Loyalty
•
Social Media and Consumer Psychology
•
Market Research and Consumer Insights
•
Advertising and Consumer Choice
•
Consumer Psychology in Digital Advertising

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Psychology in Advertising

The Postgraduate Certificate in Consumer Psychology in Advertising is a specialized program designed to equip students with the knowledge and skills necessary to understand consumer behavior and develop effective advertising strategies. This program focuses on the psychological aspects of consumer decision-making, exploring topics such as cognitive biases, emotional influences, and social factors that shape consumer preferences. By studying consumer psychology, students can gain a deeper understanding of what drives consumer behavior and how to create advertising campaigns that resonate with target audiences. The duration of the program typically ranges from 6 to 12 months, depending on the institution and the student's prior experience. Students can expect to spend around 12-15 hours per week studying and completing coursework, as well as participating in workshops and seminars. The Postgraduate Certificate in Consumer Psychology in Advertising is highly relevant to the advertising industry, where understanding consumer behavior is crucial for developing successful marketing campaigns. By learning about consumer psychology, students can develop skills such as market research, brand management, and campaign analysis, making them attractive candidates for careers in advertising and marketing. Graduates of this program can pursue careers in advertising agencies, marketing firms, or as in-house brand managers, where they can apply their knowledge of consumer psychology to drive business growth and success. The program is also beneficial for those looking to transition into a career in research or academia, where understanding consumer behavior is essential for informing policy and decision-making. Overall, the Postgraduate Certificate in Consumer Psychology in Advertising offers students a unique opportunity to develop a deep understanding of consumer behavior and develop skills that are highly valued in the advertising industry.

Why this course?

Postgraduate Certificate in Consumer Psychology in Advertising holds immense significance in today's market, where understanding consumer behavior is crucial for businesses to create effective advertising strategies. According to a survey conducted by the Advertising Association in the UK, 75% of consumers are more likely to engage with an ad that resonates with their emotions (Google Charts 3D Column Chart, see below). Moreover, a study by the University of Warwick found that 60% of consumers are influenced by social media when making purchasing decisions (see table below).
Statistic Percentage
Consumers influenced by social media 60%
Emotional resonance in ads 75%

Who should enrol in Postgraduate Certificate in Consumer Psychology in Advertising?

Ideal Audience for Postgraduate Certificate in Consumer Psychology in Advertising Are you a marketing professional looking to enhance your skills in understanding consumer behavior and decision-making? Do you want to stay ahead of the curve in the competitive advertising industry?
Demographics: Our ideal candidate is typically a UK-based marketing professional with at least 2 years of experience in advertising, media planning, or a related field. They may be from various industries, including but not limited to, consumer goods, finance, or retail.
Psychological Background: To succeed in this postgraduate program, you should have a solid understanding of consumer psychology principles, including cognitive biases, emotional influences, and social factors that shape consumer behavior. You may have a background in psychology, sociology, or a related field.
Career Goals: Our ideal candidate is looking to enhance their career prospects in advertising, marketing, or a related field. They may be seeking to move into senior roles, start their own business, or pursue a career in research and development.
Skills and Knowledge: You should possess strong analytical and problem-solving skills, as well as excellent communication and project management skills. You should also be familiar with statistical analysis and data interpretation, as well as marketing software and tools.