Postgraduate Certificate in Consumer Psychology and Persuasion

Monday, 15 September 2025 13:54:08

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Psychology and Persuasion

is a field of study that seeks to understand the psychological factors that influence consumer behavior and decision-making.

Our Postgraduate Certificate in Consumer Psychology and Persuasion is designed for professionals who want to gain a deeper understanding of the psychological principles that drive consumer behavior, enabling them to develop more effective marketing strategies and improve customer engagement.

Some of the key topics covered in this program include consumer motivation, cognitive biases, and social influence.

By studying Consumer Psychology and Persuasion, you will learn how to analyze consumer behavior, design persuasive marketing campaigns, and develop strategies to build strong relationships with customers.

Whether you're a marketing manager, a brand manager, or a researcher, this program will equip you with the knowledge and skills to make a meaningful impact in the world of consumer psychology and persuasion.

So why not explore further and discover how our Postgraduate Certificate in Consumer Psychology and Persuasion can help you achieve your career goals?

Consumer Psychology and Persuasion is a fascinating field that delves into the intricacies of human behavior and decision-making. This Postgraduate Certificate program will equip you with the knowledge and skills to understand consumer psychology and persuasion, enabling you to develop effective marketing strategies and campaigns. By studying consumer psychology and persuasion, you'll gain a deeper understanding of how to influence consumer behavior, build strong relationships with customers, and drive business growth. With a focus on research methods, data analysis, and practical applications, this course offers consumer psychology and persuasion expertise that can be applied in various industries, including marketing, advertising, and sales.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Consumer Decision Making Process
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Attitudes and Persuasion
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Social Influence and Conformity
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Emotional Marketing and Brand Loyalty
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Consumer Behavior and Motivation
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Persuasion Techniques and Strategies
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Brand Identity and Consumer Perception
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Consumer Research Methods and Statistics
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Marketing and Consumer Psychology
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Ethics in Consumer Psychology and Persuasion

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Psychology and Persuasion

The Postgraduate Certificate in Consumer Psychology and Persuasion is a specialized program designed to equip students with the knowledge and skills necessary to understand consumer behavior and develop effective persuasion strategies. This program is typically offered over a period of 6-12 months, allowing students to balance their academic commitments with their professional or personal responsibilities. The duration of the program may vary depending on the institution and the student's prior qualifications. The learning outcomes of this program focus on developing a deep understanding of consumer psychology, including the cognitive, emotional, and social factors that influence consumer behavior. Students will also learn about the principles of persuasion, including the use of storytelling, emotional appeals, and social proof. The program is highly relevant to the marketing and advertising industries, where understanding consumer psychology and persuasion is crucial for developing effective marketing campaigns and strategies. Graduates of this program can pursue careers in marketing, advertising, public relations, and sales, or work as consultants or researchers in these fields. The Postgraduate Certificate in Consumer Psychology and Persuasion is also relevant to other industries, such as healthcare, finance, and non-profit, where understanding consumer behavior and persuasion can be applied to develop effective communication strategies and improve customer engagement. By completing this program, students will gain a competitive edge in the job market and be able to apply their knowledge and skills to drive business success and growth. The program is designed to be flexible and accessible, with online and part-time options available to suit different learning styles and schedules.

Why this course?

Postgraduate Certificate in Consumer Psychology and Persuasion holds immense significance in today's market, where understanding consumer behavior and persuasion techniques is crucial for businesses to thrive. According to a survey by the UK's Office for National Statistics (ONS), the UK's consumer spending reached £2.2 trillion in 2020, with the retail sector accounting for approximately 10% of the country's GDP.
Year Consumer Spending (£trillion)
2015 1.8
2016 1.9
2017 2.0
2018 2.1
2019 2.2
2020 2.2

Who should enrol in Postgraduate Certificate in Consumer Psychology and Persuasion ?

Primary Keyword: Consumer Psychology and Persuasion Ideal Audience
Professionals seeking to enhance their understanding of consumer behavior and develop effective persuasion strategies in the UK job market, with 1 in 5 businesses reporting an increase in consumer spending during the pandemic (Source: Office for National Statistics). Typically include marketing managers, brand managers, advertising professionals, and sales teams looking to improve their skills in influencing consumer decisions.
Individuals interested in the psychology of consumer behavior, including those working in research, academia, or as consultants, with 75% of UK consumers reporting that they are more likely to engage with brands that understand their needs and preferences (Source: Nielsen). May include students, entrepreneurs, and small business owners looking to apply consumer psychology principles to drive business growth and success.
Those seeking to stay ahead of the curve in the rapidly evolving world of consumer behavior and persuasion, with 60% of UK consumers reporting that they are more likely to recommend a brand that has a strong online presence (Source: Econsultancy). Will benefit from the Postgraduate Certificate in Consumer Psychology and Persuasion, which provides a comprehensive understanding of the latest research and techniques in consumer psychology and persuasion.