Postgraduate Certificate in Consumer Perception & Sensory Marketing

Tuesday, 17 February 2026 07:25:21

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Perception & Sensory Marketing

is a postgraduate program designed for marketing professionals seeking to understand how consumers perceive and respond to products.
Consumer perception plays a crucial role in shaping brand loyalty and customer satisfaction. This program equips learners with the knowledge and skills to analyze consumer behavior, develop effective marketing strategies, and create sensory experiences that drive business growth.
By exploring the intersection of consumer psychology, sensory marketing, and branding, learners will gain a deeper understanding of how to design products, packaging, and experiences that meet consumer needs and preferences.
Sensory marketing is a key aspect of the program, focusing on the role of senses in shaping consumer perception and behavior.
Through a combination of theoretical foundations, case studies, and practical applications, learners will develop the skills to apply consumer perception and sensory marketing principles in real-world contexts.
If you're looking to advance your career in marketing and drive business success through a deeper understanding of consumer behavior, explore the Consumer Perception & Sensory Marketing program further.

Consumer Perception & Sensory Marketing is a transformative postgraduate certificate that equips you with the skills to decode consumer behavior and develop innovative marketing strategies. By understanding how consumers perceive and respond to sensory stimuli, you'll gain a competitive edge in the industry. This course offers key benefits such as enhanced market research skills, improved product development, and increased brand loyalty. With a strong focus on sensory evaluation and consumer psychology, you'll be well-equipped to drive business growth and success. Career prospects are vast, with opportunities in food, beverage, and retail industries.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Consumer Perception of Brand Identity
• Sensory Evaluation Techniques
• Marketing Mix and Consumer Behavior
• Brand Image and Reputation Management
• Consumer Decision Making Process
• Sensory Marketing Strategies
• Product Development and Testing
• Consumer Engagement and Loyalty
• Market Research Methods and Analysis
• Consumer Psychology and Neuroscience

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Perception & Sensory Marketing

The Postgraduate Certificate in Consumer Perception & Sensory Marketing is a specialized program designed to equip students with the knowledge and skills required to understand consumer behavior and preferences in the context of sensory marketing. This program focuses on the development of sensory marketing strategies that take into account the complex and multifaceted nature of consumer perception, including cognitive, emotional, and social factors. By studying consumer perception and sensory marketing, students can gain a deeper understanding of how consumers make purchasing decisions and how businesses can effectively target and engage with their target audience. The duration of the Postgraduate Certificate in Consumer Perception & Sensory Marketing typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and qualifications. This program is designed to be flexible and can be completed part-time or full-time, allowing students to balance their studies with work or other commitments. The industry relevance of this program is high, as sensory marketing is a rapidly growing field that is increasingly recognized as a key driver of business success. By studying consumer perception and sensory marketing, students can develop the skills and knowledge required to work in a variety of roles, including marketing, product development, and consumer research. Upon completion of the program, students can expect to gain a range of skills and knowledge, including an understanding of consumer behavior and preferences, the principles of sensory marketing, and the ability to develop and implement effective marketing strategies. This can lead to career opportunities in a range of industries, including food and beverage, retail, and healthcare. The Postgraduate Certificate in Consumer Perception & Sensory Marketing is a valuable addition to any graduate's skillset, providing a unique combination of theoretical and practical knowledge that can be applied in a variety of contexts. By studying this program, students can gain a competitive edge in the job market and set themselves up for success in a rapidly evolving industry.

Why this course?

Consumer Perception & Sensory Marketing holds significant importance in today's market, particularly in the UK. According to a survey by the UK's Office for National Statistics (ONS), the consumer goods industry is expected to grow by 2.3% annually from 2023 to 2026, with a projected value of £1.4 trillion by 2026. This growth is driven by increasing demand for premium and sustainable products, as well as the rise of e-commerce and social media.
Year Projected Value (£trillion)
2023 1.1
2024 1.2
2025 1.3
2026 1.4

Who should enrol in Postgraduate Certificate in Consumer Perception & Sensory Marketing ?

Ideal Audience for Postgraduate Certificate in Consumer Perception & Sensory Marketing This course is designed for marketing professionals, product developers, and researchers who want to understand how consumers perceive and respond to products, services, and brands.
Key Characteristics: Professionals with a bachelor's degree in marketing, business, or a related field, with at least 2 years of work experience in the industry.
Industry Focus: Consumer goods, food and beverage, retail, and hospitality industries, where understanding consumer perception and sensory marketing is crucial for product development and brand success.
Location-Specific Opportunities: The UK is home to a thriving consumer goods industry, with major players such as Unilever, Procter & Gamble, and Nestle. This course can help professionals in these companies and others develop the skills needed to drive business growth and innovation.
Career Outcomes: Graduates can expect to take on senior roles in marketing, product development, and research, with average salaries ranging from £40,000 to £70,000 per annum in the UK.