Postgraduate Certificate in Consumer Behaviour and Tourism Marketing

Tuesday, 17 February 2026 05:06:45

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Behaviour and Tourism Marketing


This postgraduate certificate program is designed for marketing professionals and tourism industry experts who want to understand the complexities of consumer behaviour and its impact on tourism marketing.


Gain a deeper understanding of consumer behaviour and its role in shaping tourism marketing strategies.

Through a combination of theoretical foundations and practical applications, learners will develop the skills to analyze consumer behaviour, create effective marketing campaigns, and drive business growth in the tourism industry.


Develop your expertise in consumer behaviour and tourism marketing, and take your career to the next level.

Explore this postgraduate certificate program and discover how to unlock the full potential of consumer behaviour in tourism marketing.

Consumer Behaviour is at the heart of our Postgraduate Certificate in Consumer Behaviour and Tourism Marketing, where you'll delve into the intricacies of how people make purchasing decisions. This course offers unique insights into the complex relationships between consumers, marketers, and the tourism industry. You'll gain a deep understanding of behavioural marketing strategies, allowing you to develop targeted campaigns that drive business growth. With a strong focus on research methods and data analysis, you'll be equipped to make informed decisions in a rapidly changing market. Career prospects are excellent, with opportunities in tourism management, marketing, and research.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behaviour and Motivation •
Consumer Decision Making Process •
Segmentation, Targeting and Positioning •
Consumer Research Methods •
Consumer Behaviour in Tourism Marketing •
Psychographic Analysis in Marketing •
Attitudinal and Behavioural Studies •
Consumer Perceptions of Service Quality •
Market Research and Analysis Techniques •
Consumer Behaviour and Brand Loyalty

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Behaviour and Tourism Marketing

The Postgraduate Certificate in Consumer Behaviour and Tourism Marketing is a specialized program designed to equip students with the knowledge and skills required to understand consumer behaviour in the context of tourism marketing.
This program focuses on the psychological, social, and cultural factors that influence consumer decision-making, particularly in the tourism industry.
Through a combination of theoretical and practical modules, students will gain a deep understanding of consumer behaviour, market research, and tourism marketing strategies.
Learning outcomes of the program include the ability to analyze consumer behaviour, develop effective marketing campaigns, and create targeted marketing strategies for the tourism industry.
The duration of the program is typically one year, with students required to complete a minimum of 60 credits.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge required to succeed in the competitive tourism marketing landscape.
Graduates of the program can expect to secure roles in tourism marketing, market research, and consumer behaviour analysis, with opportunities to work for tourism boards, travel companies, and hospitality organizations.
The program is designed to be flexible, with online and part-time study options available to accommodate the needs of working professionals and students.
By completing the Postgraduate Certificate in Consumer Behaviour and Tourism Marketing, students can enhance their career prospects and stay ahead of the curve in the rapidly evolving tourism industry.

Why this course?

Postgraduate Certificate in Consumer Behaviour and Tourism Marketing holds immense significance in today's market, particularly in the UK. According to a survey by the Association of Leading Visitor Attractions (ALVA), the UK's tourism industry generated £137 billion in revenue in 2019, supporting over 2.1 million jobs. This highlights the need for professionals with expertise in consumer behaviour and tourism marketing.
Year Revenue (£ billion)
2015 114.8
2016 118.2
2017 122.1
2018 125.3
2019 137.0

Who should enrol in Postgraduate Certificate in Consumer Behaviour and Tourism Marketing?

Ideal Audience for Postgraduate Certificate in Consumer Behaviour and Tourism Marketing This course is designed for marketing professionals and entrepreneurs in the tourism industry who want to gain a deeper understanding of consumer behaviour and develop effective marketing strategies to drive business growth.
Key Characteristics: Professionals with at least 2 years of experience in tourism marketing, preferably in a management or leadership role, who are looking to enhance their skills and knowledge in consumer behaviour and marketing.
Target Industry: Tourism and hospitality, including hotels, resorts, tour operators, and travel agencies, as well as related industries such as travel technology and experiential marketing.
Location: The UK is a prime location for this course, with many world-class universities and research institutions offering tourism and marketing programs. London, in particular, is a hub for tourism and hospitality, with over 19 million international visitors per year.
Career Outcomes: Graduates of this course can expect to secure senior roles in tourism marketing, such as marketing manager or brand manager, with average salaries ranging from £40,000 to £60,000 per annum in the UK.