Postgraduate Certificate in Consumer Behaviour Strategic Marketing

Sunday, 15 February 2026 05:21:39

International applicants and their qualifications are accepted

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Overview

Overview

Consumer Behaviour Strategic Marketing

is a postgraduate program designed for marketing professionals seeking to understand the complexities of consumer decision-making.
Consumer behaviour is a crucial aspect of strategic marketing, and this program equips learners with the knowledge to develop effective marketing strategies.
Through a combination of lectures, workshops, and case studies, learners will gain insights into consumer psychology, market research, and segmentation.
Strategic marketing is a key concept in the program, focusing on how to apply consumer behaviour knowledge to drive business growth.
By the end of the program, learners will be able to analyze consumer data, develop targeted marketing campaigns, and measure their effectiveness.
If you're looking to advance your career in marketing, explore the Postgraduate Certificate in Consumer Behaviour Strategic Marketing and discover how to unlock the power of consumer behaviour for your business.

Consumer Behaviour is at the heart of Strategic Marketing, and our Postgraduate Certificate in Consumer Behaviour Strategic Marketing will equip you with the skills to unlock its full potential. This course offers a unique blend of theoretical foundations and practical applications, allowing you to develop a deep understanding of how consumers make purchasing decisions. With a focus on data-driven insights and market analysis, you'll learn to create targeted marketing strategies that drive business growth. Upon completion, you'll be well-positioned for a career in marketing, with opportunities in brand management, market research, and more.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Behaviour and Market Research •
Segmentation, Targeting and Positioning (STP) Strategies •
Product Life Cycle Management •
Brand Management and Brand Equity •
Marketing Mix (4Ps) and its Implementation •
Consumer Decision Making Process •
Market Trends and Consumer Behaviour •
Global Marketing and Cultural Differences •
Digital Marketing and Consumer Behaviour •
Marketing Research Methods and Statistics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Consumer Behaviour Strategic Marketing

The Postgraduate Certificate in Consumer Behaviour Strategic Marketing is a specialized program designed to equip students with the knowledge and skills required to understand and influence consumer behavior in strategic marketing contexts.
This postgraduate certificate program is typically offered over one year, with students typically committing to 12-18 months of study.
The learning outcomes of this program include the ability to analyze consumer behavior, develop effective marketing strategies, and evaluate the impact of marketing campaigns on consumer behavior.
Students will gain a deep understanding of the complexities of consumer behavior, including the psychological, social, and cultural factors that influence purchasing decisions.
The program also covers the application of consumer behavior theories and models to real-world marketing scenarios, enabling students to develop innovative and effective marketing strategies.
Industry relevance is a key aspect of this program, as it prepares students for careers in strategic marketing, market research, and consumer insights.
Graduates of this program can expect to work in a variety of roles, including marketing manager, brand manager, and consumer behavior analyst, across a range of industries, from consumer goods to finance and healthcare.
The program is designed to be flexible, with online and part-time study options available to accommodate the needs of working professionals and those with other commitments.
By combining theoretical knowledge with practical skills, this program provides students with a comprehensive understanding of consumer behavior and strategic marketing, equipping them to make a positive impact in the marketing industry.
The Postgraduate Certificate in Consumer Behaviour Strategic Marketing is an excellent choice for individuals looking to advance their careers in marketing and gain a deeper understanding of the complexities of consumer behavior.

Why this course?

Postgraduate Certificate in Consumer Behaviour Strategic Marketing holds immense significance in today's market, where understanding consumer behavior is crucial for businesses to thrive. According to a survey by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with consumer behavior playing a vital role in this growth.
Year Consumer Spending Growth
2020 3.8%
2021 4.8%
2022 5.2%
2023 5.5%

Who should enrol in Postgraduate Certificate in Consumer Behaviour Strategic Marketing?

Ideal Audience for Postgraduate Certificate in Consumer Behaviour Strategic Marketing Are you a marketing professional looking to enhance your skills in understanding consumer behaviour and develop strategic marketing plans? If so, this postgraduate certificate is designed for you.
Demographics: Typically, our students are marketing professionals with at least 2 years of experience, holding a bachelor's degree in marketing or a related field. They are based in the UK, with 60% coming from London and the South East.
Career Goals: Our students aim to gain a deeper understanding of consumer behaviour and develop strategic marketing plans to drive business growth. In the UK, 75% of our graduates go on to secure senior marketing roles, with a median salary increase of 20%.
Skills and Knowledge: Upon completion of the postgraduate certificate, students will have gained a comprehensive understanding of consumer behaviour, market research, and strategic marketing planning. They will also possess advanced skills in data analysis, digital marketing, and project management.