Postgraduate Certificate in Competitive Positioning Strategy

Thursday, 18 September 2025 00:33:05

International applicants and their qualifications are accepted

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Overview

Overview

Competitive Positioning Strategy

is designed for ambitious professionals seeking to elevate their business acumen. This postgraduate certificate program helps learners develop a deep understanding of market dynamics and customer needs, enabling them to create a unique value proposition that sets them apart from competitors. Some of the key concepts covered in the program include market analysis, segmentation, targeting, and positioning (STP), as well as competitive intelligence and benchmarking. By mastering these skills, learners can develop a robust positioning strategy that drives business growth and success. Through a combination of lectures, case studies, and group projects, learners will gain practical experience in applying competitive positioning principles to real-world business scenarios. Upon completion, they will be equipped with the knowledge and skills necessary to drive business strategy and innovation. If you're ready to take your business to the next level, explore the Postgraduate Certificate in Competitive Positioning Strategy and discover how to outmaneuver the competition and achieve lasting success.

Competitive Positioning Strategy is a game-changing approach to business success. By mastering this key concept, you'll gain a deep understanding of how to differentiate your organization and outperform competitors in the market. This Postgraduate Certificate program will equip you with the essential skills to develop a unique value proposition, identify and capitalize on market opportunities, and drive business growth. With a focus on strategic marketing, branding, and market analysis, you'll be able to Competitive Positioning Strategy like a pro. Upon completion, you can expect Competitive Positioning Strategy career opportunities in senior management roles, with a potential salary increase of up to 20%.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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Market Analysis and Competitive Intelligence •
Positioning Strategy Development •
Brand Identity and Reputation Management •
Unique Selling Proposition (USP) Creation •
Market Segmentation and Targeting •
Competitive Landscape Analysis •
Positioning Strategy Implementation •
Performance Metrics and Monitoring •
Strategic Marketing Communications •
Digital Marketing and Online Presence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Competitive Positioning Strategy

The Postgraduate Certificate in Competitive Positioning Strategy is a specialized program designed to equip students with the knowledge and skills necessary to develop and implement effective competitive positioning strategies in today's fast-paced business environment.
Through this program, students will learn how to analyze market trends, identify key competitors, and develop unique value propositions that set their organization apart from the competition. The learning outcomes of this program include the ability to design and implement a competitive positioning strategy, analyze market data and competitor activity, and evaluate the effectiveness of a competitive positioning strategy.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as market analysis, competitor research, and strategic planning. The program is designed to be flexible, with students able to study online or on-campus, and can be completed in as little as 12 months.
The Postgraduate Certificate in Competitive Positioning Strategy is highly relevant to the business world, as companies are increasingly looking for ways to differentiate themselves from their competitors and gain a competitive edge. This program provides students with the skills and knowledge necessary to help their organization achieve this goal, and can be applied in a variety of industries, including marketing, sales, and finance.
Industry professionals and academics alike recognize the importance of competitive positioning in driving business success, and this program is designed to provide students with a deep understanding of this concept. By the end of the program, students will have a comprehensive understanding of how to develop and implement a competitive positioning strategy, and will be equipped to make a positive impact in their organization.
With its focus on competitive positioning, this program is ideal for students who are interested in marketing, business strategy, or management, and who want to gain a deeper understanding of how to drive business success in today's competitive marketplace.

Why this course?

Competitive Positioning Strategy is a crucial aspect of business strategy in today's market. According to a survey by the Chartered Institute of Marketing, 75% of UK businesses believe that having a strong brand is essential for success (Source: CIM, 2020). A Postgraduate Certificate in Competitive Positioning Strategy can equip learners with the skills and knowledge to develop and implement effective positioning strategies that set their businesses apart from competitors.
Year Number of Businesses with a Strong Brand
2019 62%
2020 70%
2021 75%

Who should enrol in Postgraduate Certificate in Competitive Positioning Strategy?

Ideal Audience for Postgraduate Certificate in Competitive Positioning Strategy Are you a marketing professional looking to enhance your skills in competitive positioning strategy? Do you want to stay ahead of the competition in the UK's fast-paced business landscape?
Key Characteristics: Professionals with at least 2 years of experience in marketing, business development, or a related field, working in the UK or internationally, with a strong interest in competitive strategy and market analysis.
Target Industries: Financial services, technology, healthcare, e-commerce, and other sectors where competitive positioning is crucial for success.
Career Benefits: Upon completion, you can expect to enhance your career prospects, increase your earning potential, and take on more senior roles in competitive strategy and market analysis.
UK Statistics: According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum, with senior roles reaching up to £80,000.