Postgraduate Certificate in CRM Strategy for Business

Thursday, 28 August 2025 00:08:55

International applicants and their qualifications are accepted

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Overview

Overview

CRM Strategy for Business

A Postgraduate Certificate in CRM Strategy for Business is designed for professionals seeking to enhance their customer relationship management skills.

Developed for those in leadership positions, this program focuses on creating a customer-centric approach to drive business growth.

Key Objectives include understanding customer needs, designing effective CRM strategies, and implementing processes to achieve business objectives.

Through a combination of lectures, workshops, and case studies, learners will gain practical knowledge of CRM best practices and how to measure their effectiveness.

By the end of the program, learners will be equipped with the skills to develop and implement a CRM strategy that drives business success.

Explore this Postgraduate Certificate in CRM Strategy for Business and discover how to transform your business with a customer-focused approach.

CRM Strategy is the backbone of any successful business, and our Postgraduate Certificate in CRM Strategy for Business will equip you with the expertise to drive customer-centric growth. By mastering the art of CRM strategy, you'll gain a deep understanding of how to design, implement, and optimize customer relationship management systems. With this course, you'll enjoy enhanced career prospects in industries such as finance, healthcare, and technology. Unique features include a focus on data-driven decision making, industry-specific case studies, and a chance to work on real-world projects. Unlock your full potential with our CRM Strategy program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Strategy Development •
• Data-Driven Decision Making in CRM •
• CRM Technology Selection and Implementation •
• Sales Force Automation and Performance Management •
• Customer Experience Management and Retention •
• CRM Metrics and Performance Analysis •
• Change Management and Organizational Development •
• CRM Integration with Other Business Systems •
• Advanced CRM Analytics and Reporting •
• CRM Strategy Implementation and Project Management

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in CRM Strategy for Business

The Postgraduate Certificate in CRM Strategy for Business is a specialized program designed to equip students with the knowledge and skills required to develop and implement effective Customer Relationship Management (CRM) strategies in a business setting.
This program focuses on teaching students how to leverage CRM technology to drive business growth, improve customer engagement, and increase revenue.
Through a combination of theoretical and practical learning, students will gain a deep understanding of CRM concepts, including customer data management, sales force automation, marketing automation, and customer service management.
Upon completion of the program, students will be able to analyze business needs and develop tailored CRM strategies that align with organizational goals.
The duration of the Postgraduate Certificate in CRM Strategy for Business is typically one year, with students required to complete a minimum of 60 credits.
Industry relevance is a key aspect of this program, as it is designed to prepare students for careers in CRM management, sales, marketing, and customer service.
Graduates of this program can expect to work in a variety of roles, including CRM manager, sales manager, marketing manager, and customer service manager.
The skills and knowledge gained through this program are highly valued by employers, and graduates can expect to earn a competitive salary and enjoy a range of career advancement opportunities.
Overall, the Postgraduate Certificate in CRM Strategy for Business is an excellent choice for individuals looking to launch or advance their careers in CRM and related fields.

Why this course?

Postgraduate Certificate in CRM Strategy is a highly sought-after qualification in today's market, with the UK's customer relationship management (CRM) industry expected to reach £1.4 billion in value by 2025, growing at a CAGR of 10.3% (Source: Statista). To stay ahead of the competition, businesses need to adopt a strategic approach to CRM, which is where this postgraduate certificate comes in.
Year Value (£ billion)
2020 1.1
2021 1.2
2022 1.3
2023 1.4
2024 1.5
2025 1.6

Who should enrol in Postgraduate Certificate in CRM Strategy for Business?

Ideal Audience for Postgraduate Certificate in CRM Strategy for Business Are you a business professional looking to enhance your skills in customer relationship management (CRM) strategy? Do you want to stay ahead of the competition in the UK market, where 71% of businesses use CRM software to improve customer engagement and retention?
Key Characteristics: You are likely to be a marketing, sales, or customer service professional with at least 2 years of experience in a UK-based organization. You have a strong understanding of business operations and are eager to develop your skills in CRM strategy, data analysis, and digital marketing.
Career Goals: Upon completing the Postgraduate Certificate in CRM Strategy for Business, you can expect to enhance your career prospects and take on more senior roles in CRM, marketing, or sales. In the UK, this qualification can lead to average salary increases of up to 20% and career advancement opportunities in top-tier companies.
Prerequisites: You will need a good honours degree (2:1 or above) in a relevant field, such as business, marketing, or computer science. You should also have a strong understanding of business operations and be proficient in Microsoft Office and CRM software.