Postgraduate Certificate in Business Product Positioning

Wednesday, 17 December 2025 09:05:37

International applicants and their qualifications are accepted

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Overview

Overview

Business Product Positioning

is a postgraduate certificate designed for professionals seeking to enhance their skills in creating effective product positioning strategies. This program is ideal for business professionals and marketing experts looking to stay ahead in the competitive market.

By mastering the art of product positioning, learners will gain a deeper understanding of how to differentiate their products from competitors and create a unique value proposition.

Through a combination of theoretical knowledge and practical applications, participants will learn how to conduct market research, analyze customer needs, and develop targeted marketing campaigns.

Upon completion of the program, learners will be equipped with the skills and knowledge necessary to drive business growth and success.

Don't miss out on this opportunity to take your career to the next level. Explore the Business Product Positioning postgraduate certificate today and discover how to create a lasting impact in the market.

Business Product Positioning is a transformative postgraduate certificate that equips you with the expertise to create and maintain a unique market position for your products. By mastering the art of product positioning, you'll gain a competitive edge, drive business growth, and enhance customer engagement. This course offers key benefits such as developing a deep understanding of your target audience, crafting compelling brand narratives, and measuring the effectiveness of your positioning strategies. With career prospects in high demand, graduates can expect to secure senior roles in product management, marketing, and strategy. Unique features include expert-led workshops and industry connections.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Analysis and Research •
Business Model Innovation and Design •
Positioning Strategy Development •
Competitor Analysis and Benchmarking •
Brand Identity and Reputation Management •
Target Market Segmentation and Profiling •
Unique Selling Proposition (USP) Creation •
Product Positioning in Digital Marketplaces •
Global Market Entry Strategies •
Measuring and Evaluating Product Positioning Effectiveness

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Business Product Positioning

The Postgraduate Certificate in Business Product Positioning is a specialized program designed to equip students with the knowledge and skills necessary to effectively position products in the market.
This program focuses on teaching students how to analyze market trends, understand customer needs, and develop strategies to create a unique value proposition for products.
Through a combination of theoretical and practical learning, students will gain a deep understanding of product positioning and its role in driving business success.
Upon completion of the program, students will be able to apply their knowledge to develop effective product positioning strategies that meet the needs of target markets.
The duration of the Postgraduate Certificate in Business Product Positioning typically ranges from 6 to 12 months, depending on the institution and the student's prior experience.
Industry relevance is a key aspect of this program, as it prepares students to work in a rapidly changing business environment where product positioning is critical to driving growth and competitiveness.
The program is particularly relevant to professionals working in product management, marketing, and sales, as well as entrepreneurs and small business owners looking to develop their product positioning skills.
By studying the Postgraduate Certificate in Business Product Positioning, students can enhance their career prospects and contribute to the development of innovative products that meet the needs of customers.
The program is delivered through a combination of online and face-to-face learning, allowing students to balance their studies with work and other commitments.
Overall, the Postgraduate Certificate in Business Product Positioning is an excellent choice for individuals looking to develop their skills in product positioning and drive business success in a rapidly changing market.

Why this course?

Postgraduate Certificate in Business Product Positioning is a highly sought-after qualification in today's market, with the UK's business landscape undergoing significant changes. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that product positioning is crucial for business success (Source: CIM, 2020).
Year Product Positioning Importance
2018 60%
2019 65%
2020 70%

Who should enrol in Postgraduate Certificate in Business Product Positioning?

Postgraduate Certificate in Business Product Positioning is ideal for ambitious professionals seeking to enhance their skills in product management, marketing, and business strategy.
Key characteristics of our target audience include: - Typically aged 25-45, with a minimum of 3-5 years of work experience in a related field.
In the UK, for example, a recent survey by the Chartered Institute of Marketing found that 70% of marketers believe that product knowledge is essential for success. - Our target audience is likely to be based in urban areas, with a strong interest in staying up-to-date with the latest industry trends and technologies.
They are likely to be motivated by career advancement opportunities, and are looking for a postgraduate qualification that will enable them to take on more senior roles or start their own businesses. - With a Postgraduate Certificate in Business Product Positioning, our target audience can develop the skills and knowledge required to drive business growth and success.