Postgraduate Certificate in Business Google Analytics

Tuesday, 11 November 2025 20:11:57

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics

is a powerful tool for businesses to measure and analyze website data. This Postgraduate Certificate in Business Google Analytics is designed for professionals who want to enhance their skills in using Google Analytics to drive business growth.

With this program, you'll learn how to set up and track website goals, create and manage campaigns, and analyze data to inform business decisions.

Whether you're a marketing manager, business analyst, or entrepreneur, this certificate will help you unlock the full potential of Google Analytics and make data-driven decisions to drive business success.

By the end of this program, you'll be able to:

measure website traffic and engagement, analyze conversion rates and ROI, and use data to inform business strategy.

Take the first step towards becoming a Google Analytics expert and start your journey today!

Google Analytics is a powerful tool for businesses, and our Postgraduate Certificate in Business Google Analytics will equip you with the skills to unlock its full potential. By mastering Google Analytics, you'll gain a deeper understanding of your customers' behavior, allowing you to make data-driven decisions that drive growth and revenue. With this course, you'll learn how to set up and track goals, events, and conversions, as well as analyze and report on your data. You'll also develop skills in data visualization, segmentation, and attribution modeling. Upon completion, you'll be well-positioned for a career in digital marketing or analytics, with opportunities to work with top brands and organizations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Analysis in Google Analytics •
• Setting up and Tracking Goals in Google Analytics •
• Understanding and Measuring Conversion Rates in Google Analytics •
• Google Analytics 360 and Advanced Features •
• E-commerce and Transaction Tracking in Google Analytics •
• Audience and Demographic Analysis in Google Analytics •
• Google Analytics for Mobile Devices and Apps •
• A/B Testing and Experimentation in Google Analytics •
• Google Analytics for Social Media and Influencer Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Business Google Analytics

The Postgraduate Certificate in Business Google Analytics is a specialized program designed for professionals seeking to enhance their digital marketing skills and gain a deeper understanding of Google Analytics.
This program is ideal for those looking to upskill in data analysis, measurement, and reporting, and to develop a more strategic approach to business decision-making.
Upon completion, students can expect to gain a range of skills, including data analysis, campaign measurement, and reporting, as well as the ability to interpret and act on data insights.
The program is typically completed over a period of 6-12 months, with flexible study options available to accommodate different learning styles and schedules.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge required to drive business growth and improvement through data-driven decision-making.
By gaining a Postgraduate Certificate in Business Google Analytics, individuals can enhance their career prospects and stay ahead of the curve in a rapidly evolving digital landscape.
The program is also highly relevant to businesses looking to improve their online presence and performance, as it provides them with the skills and knowledge required to measure, analyze, and optimize their digital marketing efforts.
Overall, the Postgraduate Certificate in Business Google Analytics is a valuable investment for anyone looking to develop their digital marketing skills and drive business success through data-driven decision-making.

Why this course?

Postgraduate Certificate in Business Google Analytics is a highly sought-after qualification in today's digital landscape. According to a recent survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses use Google Analytics to measure website performance, with 60% of respondents citing it as a key tool for data-driven decision-making.
Key Benefits Statistics
Measuring website traffic and conversion rates 85% of UK businesses use Google Analytics to track website traffic (CIM, 2022)
Analyzing customer behavior and preferences 62% of UK businesses use Google Analytics to analyze customer behavior (CIM, 2022)
Optimizing marketing campaigns and strategies 71% of UK businesses use Google Analytics to optimize marketing campaigns (CIM, 2022)

Who should enrol in Postgraduate Certificate in Business Google Analytics?

Postgraduate Certificate in Business Google Analytics is ideal for ambitious professionals seeking to enhance their digital marketing skills and drive business growth in the UK.
Key characteristics of our target audience include: - Business owners and managers in the UK looking to improve their online presence and conversion rates.
- Digital marketing specialists seeking to expand their expertise in Google Analytics and stay ahead of the competition. - Professionals with a bachelor's degree in business, marketing, or a related field, seeking to upskill and reskill in the digital economy.
- Those with at least 2 years of work experience in a business or marketing role, looking to take their career to the next level. - Individuals based in the UK, with a strong interest in data-driven decision making and business strategy.