Postgraduate Certificate in Branding and Positioning

Tuesday, 17 February 2026 05:06:26

International applicants and their qualifications are accepted

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Overview

Overview

Branding and Positioning

is a crucial aspect of business strategy, helping organizations establish a unique identity and differentiate themselves in the market. This Postgraduate Certificate in Branding and Positioning is designed for professionals seeking to enhance their skills in creating and maintaining a strong brand image.

Developing a robust brand strategy requires a deep understanding of consumer behavior, market trends, and competitor analysis.


Some key concepts covered in this program include: brand positioning, brand architecture, and brand management. You will also learn how to conduct market research, analyze consumer data, and develop effective branding strategies.

By the end of this program, you will be able to analyze a brand's strengths and weaknesses, develop a brand positioning statement, and create a comprehensive brand strategy.


Whether you're looking to launch a new product or reposition an existing one, this Postgraduate Certificate in Branding and Positioning will equip you with the knowledge and skills to succeed.


So why wait? Explore this program further and take the first step towards building a strong brand that drives business success.

Branding is the art of creating a unique identity for your business, and our Postgraduate Certificate in Branding and Positioning is here to help you master it. This course will equip you with the skills to develop a strong brand strategy, creating a lasting impression on your target audience. By learning from industry experts, you'll gain a deep understanding of branding principles, market research, and positioning techniques. With this knowledge, you'll be able to brand your business effectively, increasing customer loyalty and driving business growth. Upon completion, you'll have a solid foundation for a career in marketing, advertising, or management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Positioning Strategy
• Brand Identity Development
• Brand Messaging Framework
• Market Analysis and Research
• Competitive Landscape Analysis
• Brand Architecture and Typology
• Brand Voice and Tone of Voice
• Brand Consistency and Coherence
• Brand Measurement and Evaluation
• Brand Strategy Implementation and Execution

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Branding and Positioning

The Postgraduate Certificate in Branding and Positioning is a specialized program designed to equip students with the knowledge and skills necessary to create and maintain a strong brand identity in the competitive market. Learning outcomes of this program include the ability to analyze market trends, develop effective branding strategies, and create compelling brand positioning statements that resonate with target audiences. Students will also learn how to conduct market research, analyze consumer behavior, and develop brand messaging that drives engagement and loyalty. The duration of the Postgraduate Certificate in Branding and Positioning typically ranges from 6 to 12 months, depending on the institution and the student's prior experience. This allows students to balance their academic responsibilities with their professional obligations and gain practical experience in branding and positioning. Industry relevance is a key aspect of this program, as it prepares students for careers in marketing, advertising, and brand management. The skills and knowledge gained through this program are highly sought after by employers in various industries, including consumer goods, finance, and technology. The Postgraduate Certificate in Branding and Positioning is a valuable asset for professionals looking to advance their careers or start their own businesses. By learning how to create and maintain a strong brand identity, students can differentiate themselves from competitors, build customer loyalty, and drive business growth. This program is also relevant to those interested in digital marketing, as it covers topics such as social media branding, content marketing, and search engine optimization. By combining theoretical knowledge with practical skills, the Postgraduate Certificate in Branding and Positioning provides students with a comprehensive understanding of branding and positioning in the digital age.

Why this course?

Postgraduate Certificate in Branding and Positioning is a highly sought-after qualification in today's market, with the UK's creative industries sector valued at £147 billion (Source: Creative Industries Council, 2020). The demand for skilled professionals who can develop and implement effective branding strategies is on the rise, with 71% of UK businesses considering branding as a key factor in their marketing strategy (Source: Marketing Week, 2019).
Year Number of Postgraduate Students
2015-2016 12,400
2016-2017 13,100
2017-2018 14,200
2018-2019 15,300

Who should enrol in Postgraduate Certificate in Branding and Positioning ?

Postgraduate Certificate in Branding and Positioning is ideal for ambitious marketing professionals and entrepreneurs seeking to elevate their careers in the UK.
Key characteristics of our target audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Possess at least 2 years of work experience in marketing or a related field - Are based in the UK, with a strong interest in staying up-to-date with the latest branding and positioning trends
- Are looking to transition into senior marketing roles or start their own businesses - Value the importance of effective branding and positioning in driving business growth and success
- Are eager to develop their skills in areas such as brand strategy, positioning, and management - Can commit to the program's duration and are willing to invest time and effort in their personal and professional development