Postgraduate Certificate in Brand Equity Market Research

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International applicants and their qualifications are accepted

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Overview

Overview

Brand Equity Market Research


Develop a deeper understanding of the market and consumer behavior with our Postgraduate Certificate in Brand Equity Market Research.


This program is designed for professionals looking to enhance their knowledge of brand management and market research, with a focus on building strong brand equity.


Some of the key topics covered include brand positioning, segmentation, targeting, and positioning (STPP), as well as market research methods and data analysis.


By the end of this program, you will be able to analyze market trends, develop effective brand strategies, and measure the impact of your brand on the market.


Whether you're looking to advance your career or start your own business, this program will provide you with the skills and knowledge you need to succeed in the competitive world of brand management.


So why wait? Explore our Postgraduate Certificate in Brand Equity Market Research today and take the first step towards building a strong brand that drives business success.

Brand Equity is the foundation of a successful business strategy, and our Postgraduate Certificate in Brand Equity Market Research helps you unlock its full potential. This course equips you with the skills to analyze and measure brand performance, identify market trends, and develop data-driven strategies to boost brand equity. By gaining expertise in market research methods, data analysis, and brand management, you'll be well-positioned for a career in brand management, market research, or consulting. With brand equity at its core, this course offers a unique blend of theoretical knowledge and practical skills, preparing you for a range of career opportunities in the industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Equity Measurement
• Market Research Methodologies
• Consumer Behavior Analysis
• Brand Positioning Strategies
• Competitor Analysis and Benchmarking
• Brand Image and Reputation Management
• Brand Portfolio Optimization
• Brand Extension and Diversification
• Brand Performance Evaluation and Metrics
• Brand Strategy Development and Implementation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Brand Equity Market Research

The Postgraduate Certificate in Brand Equity Market Research is a specialized program designed to equip students with the knowledge and skills necessary to analyze and understand brand equity in the market research field.
This program focuses on teaching students how to conduct market research, analyze data, and develop strategies to improve brand equity.
Upon completion of the program, students will be able to apply their knowledge and skills to real-world market research projects, making them highly employable in the industry.
The learning outcomes of this program include the ability to analyze brand equity metrics, develop market research strategies, and interpret data to inform business decisions.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as brand equity theory, market research methods, and data analysis.
The Postgraduate Certificate in Brand Equity Market Research is highly relevant to the marketing and business industries, where understanding brand equity is crucial for driving business growth and success.
By studying this program, students will gain a deep understanding of brand equity and its role in driving business success, making them well-equipped to work in senior roles such as brand manager or market research manager.
The program is also relevant to the field of marketing research, where understanding brand equity is essential for developing effective marketing strategies and campaigns.
Overall, the Postgraduate Certificate in Brand Equity Market Research is a valuable program that provides students with the knowledge and skills necessary to succeed in the marketing and business industries.

Why this course?

Postgraduate Certificate in Brand Equity Market Research is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers in the UK consider market research to be a crucial component of their decision-making process (Source: CIM, 2020). This highlights the importance of understanding consumer behavior and market trends in order to develop effective brand strategies.
Year Market Research Spend as a Percentage of Total Marketing Budget
2018 34.6%
2019 36.1%
2020 37.5%

Who should enrol in Postgraduate Certificate in Brand Equity Market Research?

Brand Equity Market Research is ideal for professionals seeking to enhance their skills in measuring and managing the value of a brand in the UK market.
Target Audience: Marketing managers, brand managers, and researchers in the UK looking to stay ahead of the competition by understanding consumer behavior and market trends.
Key Characteristics: Professionals with at least 2 years of experience in marketing or a related field, a strong understanding of market research methods, and the ability to analyze complex data.
Career Benefits: Enhanced career prospects, increased earning potential, and the ability to drive business growth through data-driven decision making.
UK-Specific Statistics: The UK brand equity market is valued at £1.4 trillion, with the average brand value increasing by 10% annually.