Postgraduate Certificate in Big Data for Public Relations

Sunday, 15 February 2026 01:34:54

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Big Data

is revolutionizing the way public relations professionals work. With the increasing amount of data being generated, it's essential to have a solid understanding of how to collect, analyze, and utilize it effectively. This Postgraduate Certificate in Big Data for Public Relations is designed for those who want to stay ahead of the curve and make data-driven decisions in their careers.

Some of the key skills you'll learn include data visualization, predictive analytics, and social media monitoring, which will enable you to measure the success of your campaigns and engage with your audience more effectively.

By completing this program, you'll gain a deeper understanding of how to leverage big data to drive business results and stay competitive in the industry.

Whether you're looking to advance your career or start a new one, this Postgraduate Certificate in Big Data for Public Relations is the perfect way to develop the skills you need to succeed in today's fast-paced digital landscape.

So why wait? Explore this program further and discover how you can harness the power of big data to take your public relations career to the next level.

Big Data is revolutionizing the public relations landscape, and this Postgraduate Certificate is designed to equip you with the skills to harness its power. By leveraging big data analytics, you'll gain a deeper understanding of your audience and develop targeted communication strategies. This course offers big data training, focusing on data visualization, machine learning, and statistical modeling. With big data expertise, you'll enhance your career prospects in PR, marketing, and social media management. You'll also benefit from our industry connections and networking opportunities. Upon completion, you'll be equipped to drive data-driven decision-making and stay ahead in the competitive PR industry.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Data Mining for Public Relations
• Big Data Analytics for Reputation Management
• Social Media Listening and Sentiment Analysis
• Data Visualization for Storytelling
• Predictive Analytics for Crisis Communication
• Data Governance and Ethics in Public Relations
• Machine Learning for Content Recommendation
• Big Data and Public Policy
• Data-Driven Storytelling for Influencer Marketing
• Measuring ROI in Public Relations with Big Data

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Big Data for Public Relations

The Postgraduate Certificate in Big Data for Public Relations is a specialized program designed to equip students with the skills and knowledge required to effectively utilize big data analytics in the field of public relations.
This program focuses on teaching students how to collect, analyze, and interpret large datasets to gain insights that can inform public relations strategies and improve communication with target audiences.
Upon completion of the program, students will be able to apply big data analytics techniques to measure the effectiveness of public relations campaigns and make data-driven decisions.
The duration of the program is typically one year, with students required to complete a series of modules that cover topics such as big data collection, data visualization, and statistical analysis.
The program is highly relevant to the industry, as many organizations are now relying on big data analytics to inform their public relations strategies and stay ahead of the competition.
By completing this program, students will gain a competitive edge in the job market and be able to secure roles such as a data analyst, public relations manager, or digital communications specialist.
The program is designed to be flexible, with many institutions offering online or part-time options to accommodate the needs of working professionals.
Overall, the Postgraduate Certificate in Big Data for Public Relations is an excellent choice for anyone looking to advance their career in public relations and stay up-to-date with the latest trends and technologies in the field.

Why this course?

Postgraduate Certificate in Big Data is a highly sought-after qualification in the public relations industry, particularly in the UK. According to a survey by the Chartered Institute of Public Relations (CIPR), 71% of PR professionals believe that big data analytics will be crucial for their work in the next two years (Source: CIPR, 2020). This trend is expected to continue, with the global big data analytics market projected to reach £14.9 billion by 2025, growing at a CAGR of 31.4% (Source: MarketsandMarkets, 2020).
Year Growth Rate
2020 31.4%
2021 32.1%
2022 33.5%

Who should enrol in Postgraduate Certificate in Big Data for Public Relations?

Ideal Audience for Postgraduate Certificate in Big Data for Public Relations Are you a PR professional looking to leverage data-driven insights to enhance your career? Do you want to stay ahead of the curve in a rapidly evolving industry?
Demographics: Typically, our ideal candidates are PR professionals with 2-5 years of experience, holding a bachelor's degree in a relevant field such as communications, marketing, or journalism.
Skills and Knowledge: You should possess basic knowledge of data analysis tools such as Excel, SQL, and Tableau, as well as experience with social media management tools like Hootsuite or Sprout Social.
Career Goals: Our ideal candidates are looking to advance their careers in data-driven PR, seeking roles such as Senior PR Manager, Data Analyst, or Digital Communications Specialist.
Industry Insights: In the UK, the PR industry is expected to grow by 10% annually, driven by increasing demand for data-driven communications and social media management.