Postgraduate Certificate in Behavioral Science in Media Planning

Monday, 16 February 2026 12:13:46

International applicants and their qualifications are accepted

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Overview

Overview

Media planning

is a crucial aspect of advertising, and a Postgraduate Certificate in Behavioral Science in Media Planning can help you master it. This course is designed for professionals and individuals looking to enhance their skills in media planning, focusing on behavioral science principles to inform media strategies.

By studying media planning, you'll gain a deeper understanding of how to analyze audience behavior, develop effective media plans, and measure campaign success.

Some key topics covered in the course include media research, audience analysis, and campaign optimization, all from a behavioral science perspective.

With this knowledge, you'll be able to create media plans that drive real results and stay ahead of the competition.

So why wait? Explore the Postgraduate Certificate in Behavioral Science in Media Planning today and take your media planning skills to the next level.

Media Planning is the backbone of any successful advertising campaign. Our Postgraduate Certificate in Behavioral Science in Media Planning equips you with the skills to analyze consumer behavior, develop effective media strategies, and drive business results. By combining theoretical foundations with practical applications, this course helps you media planning professionals to stay ahead of the curve. You'll gain expertise in data-driven decision making, campaign optimization, and team leadership. With a strong network of industry connections, you'll be well-positioned for media planning roles in top agencies, brands, or as a freelancer. Unlock your potential in media planning with our expert guidance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Media Planning and Budgeting •
• Research Methods in Media Planning •
• Media Audiences and Consumer Behavior •
• Media Planning Theories and Models •
• Digital Media Planning and Buying •
• Media Measurement and Evaluation •
• Branding and Identity in Media Planning •
• Media Planning for Social Impact •
• Data-Driven Decision Making in Media Planning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Behavioral Science in Media Planning

The Postgraduate Certificate in Behavioral Science in Media Planning is a specialized program designed to equip students with the knowledge and skills necessary to understand how media planning can be used to influence human behavior.
This program focuses on the application of behavioral science principles to media planning, enabling students to develop effective media strategies that drive desired outcomes.
Through a combination of theoretical foundations and practical applications, students will learn how to analyze consumer behavior, design media campaigns, and evaluate their impact.
The program's learning outcomes include the ability to apply behavioral science principles to media planning, analyze consumer behavior, and design effective media campaigns.
The duration of the program is typically one year full-time or two years part-time, allowing students to balance their studies with work or other commitments.
The Postgraduate Certificate in Behavioral Science in Media Planning is highly relevant to the media industry, as it provides students with the skills and knowledge needed to drive business results through data-driven media planning.
Industry professionals can benefit from this program by gaining a deeper understanding of how behavioral science can be applied to media planning, enabling them to make more informed decisions and drive better outcomes for their clients.
Graduates of the program can pursue careers in media planning, research, and analysis, or work as consultants to help organizations develop effective media strategies.
The program's focus on behavioral science and media planning makes it an attractive option for students interested in the intersection of psychology, marketing, and media.
By combining theoretical foundations with practical applications, the Postgraduate Certificate in Behavioral Science in Media Planning provides students with a comprehensive understanding of how media planning can be used to influence human behavior.

Why this course?

Postgraduate Certificate in Behavioral Science in Media Planning holds significant importance in today's market, particularly in the UK. According to a survey by the Advertising Association, the UK media planning industry is expected to grow by 3.5% annually, creating a high demand for professionals with expertise in behavioral science.
Year Growth Rate
2020-2021 2.5%
2021-2022 3.2%
2022-2023 3.5%

Who should enrol in Postgraduate Certificate in Behavioral Science in Media Planning ?

Postgraduate Certificate in Behavioral Science in Media Planning is ideal for: Individuals with a strong interest in media planning and a desire to develop their skills in behavioral science, such as marketing professionals, advertising executives, and researchers.
Those with a background in psychology, sociology, or a related field may find this course particularly appealing, as it combines theoretical knowledge with practical applications. In the UK, the demand for media planners with behavioral science expertise is on the rise, with a report by the Advertising Association forecasting a 10% increase in media planning jobs by 2025.
The course is also suitable for those looking to transition into a career in media planning, as it provides a comprehensive understanding of behavioral science principles and their application in media planning. With a postgraduate certificate in behavioral science in media planning, graduates can expect to earn a salary of £35,000-£50,000 per annum, according to data from the Chartered Institute of Marketing.