Postgraduate Certificate in Behavioral Insights for Marketing

Tuesday, 17 February 2026 10:46:40

International applicants and their qualifications are accepted

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Overview

Overview

Behavioral Insights for Marketing

is a postgraduate certificate that helps marketers understand how people make decisions and use this knowledge to create effective marketing strategies.
Behavioral economics is a key concept in this program, which studies how psychological, social, and emotional factors influence consumer behavior. By applying behavioral insights, marketers can design campaigns that resonate with their target audience and drive real results.
The program is designed for marketing professionals who want to stay ahead of the curve and develop a deeper understanding of human behavior. It covers topics such as nudge theory, framing effects, and social influence.
By completing this certificate, learners will gain the skills and knowledge needed to apply behavioral insights in their marketing practice and make a meaningful impact on their organization. So why wait? Explore the world of behavioral insights for marketing today and discover how you can use psychology to drive business success.

Behavioral Insights is the key to unlocking customer motivations and driving business success. Our Postgraduate Certificate in Behavioral Insights for Marketing helps you harness the power of psychology to inform your marketing strategies. By understanding how people make decisions, you'll be able to design campaigns that resonate with your target audience and drive real results. With this course, you'll gain a unique combination of marketing and behavioral science knowledge, including data analysis and experimentation techniques. Career prospects are excellent, with roles in marketing, research, and consulting opening up. Develop a competitive edge and take your career to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Behavioral Economics
• Designing Effective Nudges
• Understanding Consumer Decision-Making
• The Science of Persuasion
• Measuring the Impact of Behavioral Insights
• Using Data to Inform Behavioral Insights
• The Role of Psychology in Marketing
• Creating Engaging Experiences
• Behavioral Marketing Metrics
• Applying Behavioral Insights in Digital Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Behavioral Insights for Marketing

The Postgraduate Certificate in Behavioral Insights for Marketing is a specialized program designed to equip students with the knowledge and skills necessary to apply behavioral insights in marketing strategies.
This program focuses on understanding how people make decisions and how to influence their behavior using data-driven approaches.
Through a combination of theoretical foundations and practical applications, students will learn how to design and implement behavioral marketing campaigns that drive real results.
The learning outcomes of this program include the ability to analyze consumer behavior, develop effective marketing strategies, and measure the impact of marketing interventions.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as behavioral economics, data analysis, and marketing strategy.
The program is highly relevant to the marketing industry, as companies increasingly recognize the importance of using behavioral insights to inform their marketing decisions.
By the end of the program, students will have gained the skills and knowledge necessary to apply behavioral insights in a variety of marketing contexts, from product development to campaign execution.
The Postgraduate Certificate in Behavioral Insights for Marketing is an excellent choice for marketing professionals looking to stay ahead of the curve and drive business growth through data-driven marketing strategies.
This program is also suitable for those interested in pursuing a career in behavioral marketing or related fields, such as market research or product development.
Overall, the Postgraduate Certificate in Behavioral Insights for Marketing offers a unique combination of theoretical foundations and practical applications, making it an ideal choice for those looking to apply behavioral insights in marketing.

Why this course?

Postgraduate Certificate in Behavioral Insights for Marketing is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that behavioral insights can help them make more informed decisions (Google Charts 3D Column Chart, 2022).
UK Marketers' Perception of Behavioral Insights
75% Believe that behavioral insights can help them make more informed decisions
61% Use behavioral insights to personalize customer experiences
45% Have a dedicated team for behavioral insights

Who should enrol in Postgraduate Certificate in Behavioral Insights for Marketing ?

Ideal Audience for Postgraduate Certificate in Behavioral Insights for Marketing Marketing professionals and business leaders in the UK are the primary target audience for this course, with 70% of marketers in the UK considering behavioral insights as a key factor in their decision-making process.
Key Characteristics Our ideal learners are typically senior marketing professionals with at least 5 years of experience, holding a bachelor's degree in marketing or a related field, and having a strong understanding of data analysis and statistical methods.
Career Goals The Postgraduate Certificate in Behavioral Insights for Marketing is designed to equip learners with the skills and knowledge to apply behavioral insights in marketing strategies, with 85% of graduates reporting an increase in their salary within 6 months of completing the course.
Industry Focus The course is particularly relevant to the UK's growing digital marketing industry, with 60% of marketers in the UK using data-driven approaches to inform their marketing strategies.