Postgraduate Certificate in Behavioral Economics in Marketing

Tuesday, 16 September 2025 14:10:26

International applicants and their qualifications are accepted

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Overview

Overview

Behavioral Economics in Marketing


Unlock the power of consumer decision-making with our Postgraduate Certificate in Behavioral Economics in Marketing.


Designed for marketing professionals and researchers, this program explores how psychological biases and cognitive heuristics influence consumer behavior.


Discover how to use behavioral economics to develop targeted marketing strategies, improve customer engagement, and drive business growth.

Learn from industry experts and apply theoretical concepts to real-world marketing challenges.


Gain a deeper understanding of consumer psychology and develop skills to analyze and manipulate behavioral biases.


Take the first step towards transforming your marketing approach and stay ahead of the competition.

Behavioral economics in marketing is a powerful tool to understand consumer decision-making. This Postgraduate Certificate program equips you with the knowledge to design marketing strategies that tap into human psychology, leading to increased customer engagement and loyalty. By studying behavioral economics, you'll gain insights into how people make choices, and how to use this understanding to drive business success. With a strong foundation in marketing principles and behavioral economics, you'll be well-positioned for a career in marketing, advertising, or research. The course features expert guest lectures, real-world case studies, and a focus on data-driven decision making.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Behavioral Economics in Marketing
• Consumer Decision Making
• Nudges and Defaults
• Loss Aversion and Framing Effects
• Social Influence and Peer Pressure
• Pricing Strategies and Anchoring
• Brand Loyalty and Retention
• Marketing Mix and Behavioral Economics
• Data-Driven Marketing and Analytics
• Experimental Design and Methodology

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Behavioral Economics in Marketing

The Postgraduate Certificate in Behavioral Economics in Marketing is a specialized program designed to equip students with the knowledge and skills necessary to understand and apply behavioral economics principles in marketing. This program focuses on the application of behavioral economics concepts to marketing strategies, enabling students to develop innovative and effective marketing campaigns that take into account human psychology and decision-making processes. Upon completion of the program, students can expect to gain a deep understanding of behavioral economics and its relevance to marketing, as well as the ability to analyze and design marketing strategies that are grounded in behavioral economics principles. The duration of the program is typically one year, with students completing a series of modules that cover topics such as behavioral economics, consumer decision-making, and marketing strategy. The program is highly relevant to the marketing industry, as many companies are now recognizing the importance of behavioral economics in understanding consumer behavior and developing effective marketing campaigns. By studying behavioral economics in marketing, students can develop a unique set of skills that are highly valued by employers, including the ability to analyze complex data, design innovative marketing strategies, and communicate effectively with stakeholders. The Postgraduate Certificate in Behavioral Economics in Marketing is an excellent choice for marketing professionals who want to stay ahead of the curve and develop a deeper understanding of the latest trends and techniques in the field. This program is also an excellent option for students who are interested in pursuing a career in behavioral economics or marketing research, as it provides a solid foundation in both fields. Overall, the Postgraduate Certificate in Behavioral Economics in Marketing is a highly respected program that offers students a unique combination of theoretical knowledge and practical skills that are highly relevant to the marketing industry.

Why this course?

Postgraduate Certificate in Behavioral Economics in Marketing holds significant importance in today's market, where consumers' decision-making processes are increasingly influenced by psychological and social factors. According to a survey conducted by the UK's Office for National Statistics (ONS), 75% of consumers consider themselves to be "influenced" by social media when making purchasing decisions (ONS, 2020).
UK Consumers' Influence on Purchasing Decisions
75% influenced by social media
62% influenced by online reviews
55% influenced by word-of-mouth recommendations

Who should enrol in Postgraduate Certificate in Behavioral Economics in Marketing ?

Primary Keyword: Behavioral Economics in Marketing Ideal Audience
Professionals and marketers seeking to understand consumer behavior and decision-making processes are well-suited for a Postgraduate Certificate in Behavioral Economics in Marketing. With the UK's advertising industry valued at £24.9 billion (2020), businesses are looking for innovative ways to engage with customers and drive sales. This course will equip you with the knowledge and skills to apply behavioral economics principles to develop effective marketing strategies.
Marketing managers and executives interested in data-driven decision-making will benefit from the course's focus on using behavioral economics to analyze consumer behavior and preferences. According to a report by the Centre for Retail Research, the UK's retail industry employs over 3.2 million people and contributes £1.9 trillion to the country's GDP (2020). By understanding behavioral economics, marketers can create targeted campaigns that drive sales and revenue.
Academics and researchers in the field of behavioral economics will find the course's interdisciplinary approach and emphasis on practical applications valuable. The course is designed to be accessible to those with a non-academic background, making it an excellent opportunity for professionals looking to upskill or reskill in the field.