Postgraduate Certificate in B2C Customer Relationship Management

Monday, 16 February 2026 02:57:42

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Customer Relationship Management (CRM) is a vital tool for businesses to manage their B2C customer relationships.

Our Postgraduate Certificate in B2C Customer Relationship Management is designed for professionals who want to develop the skills to effectively manage customer relationships and drive business growth.

Through this program, you will learn how to analyze customer data, develop targeted marketing strategies, and implement effective customer service processes.

You will gain a deep understanding of how to create personalized customer experiences, build strong relationships, and increase customer loyalty.

Our program is ideal for marketing, sales, and customer service professionals who want to take their careers to the next level.

By the end of this program, you will be equipped with the knowledge and skills to implement a B2C CRM strategy that drives business success.

So why wait? Explore our Postgraduate Certificate in B2C Customer Relationship Management today and start building stronger customer relationships tomorrow.

Customer Relationship Management is at the heart of this Postgraduate Certificate, equipping you with the skills to build lasting connections with B2C customers. By mastering CRM, you'll enhance customer experience and drive business growth. This course focuses on relationship-building strategies and data-driven decision-making, ensuring you're equipped to navigate the ever-changing B2C landscape. With a strong emphasis on practical application, you'll gain hands-on experience with industry-leading tools and software. Career prospects are vast, with opportunities in sales, marketing, and customer service. Upon completion, you'll be certified in B2C Customer Relationship Management, opening doors to exciting career paths.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Systems
•
• Data-Driven Decision Making in B2C
•
• Effective Communication Strategies for Customer Engagement
•
• Personalization and Segmentation Techniques
•
• Social Media Marketing for Customer Relationship Management
•
• Customer Retention and Loyalty Programs
•
• Measuring Customer Satisfaction and Net Promoter Score (NPS)
•
• Building and Managing a Customer Relationship Management Team

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in B2C Customer Relationship Management

The Postgraduate Certificate in B2C Customer Relationship Management is a specialized program designed to equip students with the knowledge and skills required to manage customer relationships in a business-to-consumer (B2C) context.
This program focuses on teaching students how to develop and implement effective customer relationship management strategies, including data analysis, customer segmentation, and relationship building.
Upon completion of the program, students will be able to demonstrate their understanding of B2C customer relationship management principles and practices, including learning outcomes such as analyzing customer data, developing targeted marketing campaigns, and measuring the effectiveness of customer relationship management initiatives.
The duration of the Postgraduate Certificate in B2C Customer Relationship Management typically ranges from 6 to 12 months, depending on the institution and the student's prior experience and qualifications.
The program is highly relevant to the B2C industry, as companies are increasingly recognizing the importance of building strong relationships with their customers in order to drive loyalty, retention, and ultimately, revenue growth.
By studying B2C customer relationship management, students can gain a competitive edge in the job market and pursue careers in roles such as customer relationship manager, marketing manager, or business analyst.
The program is also beneficial for professionals who want to upskill or reskill in order to stay ahead of the curve in the rapidly evolving B2C landscape.
Overall, the Postgraduate Certificate in B2C Customer Relationship Management is an excellent choice for individuals who want to develop the skills and knowledge required to succeed in the B2C industry.

Why this course?

Postgraduate Certificate in B2C Customer Relationship Management holds immense significance in today's market, where customer-centric businesses thrive. According to a survey by the Centre for Retail Research, the UK retail industry is expected to reach £1.4 trillion by 2025, with customer experience playing a crucial role in driving sales and loyalty.
Year Customer Experience Score
2019 73.4%
2020 74.1%
2021 75.1%
2022 76.2%
2023 77.3%

Who should enrol in Postgraduate Certificate in B2C Customer Relationship Management ?

Primary Keyword: B2C Customer Relationship Management Ideal Audience
Professionals working in the e-commerce, retail, or service industries, with a focus on customer-facing roles such as sales, marketing, or customer service. In the UK, this includes 1 in 5 employees in the retail sector, who are responsible for managing customer relationships (Source: ONS, 2020).
Individuals seeking to enhance their skills in CRM, data analysis, and digital marketing to drive business growth and improve customer satisfaction. With the rise of online shopping, 75% of UK consumers expect a seamless and personalized experience when interacting with brands (Source: Econsultancy, 2020).
Those looking to transition into a new career or industry, with a strong focus on customer-centric skills and knowledge of CRM software and tools. In the UK, the demand for CRM professionals is expected to grow by 10% annually, driven by the increasing importance of customer relationships in business (Source: Indeed, 2022).