Postgraduate Certificate in B2B Marketing

Sunday, 15 February 2026 17:59:13

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in B2B Marketing

Designed for marketing professionals seeking to enhance their skills in business-to-business marketing, this program focuses on developing strategic marketing plans and tactics.


Learn how to analyze market trends, create effective marketing campaigns, and measure their impact on business performance.


Some of the key topics covered include: market research, segmentation, targeting, and positioning; brand management; digital marketing; and data-driven decision making.

Gain the knowledge and skills needed to succeed in a rapidly changing business environment and take your career to the next level.


Explore this postgraduate certificate in B2B marketing and discover how it can help you achieve your career goals.

B2B Marketing is a vital skill for professionals seeking to advance their careers in business-to-business sales and marketing. This Postgraduate Certificate in B2B Marketing equips you with the knowledge and expertise to succeed in this field. You'll gain a deep understanding of B2B marketing strategies, including digital marketing, account management, and sales enablement. With this course, you'll develop valuable skills in data analysis, market research, and campaign execution. Upon completion, you'll be well-positioned for career advancement in B2B marketing, with opportunities in roles such as marketing manager, business development manager, or sales director.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Strategy
• B2B Marketing Mixology
• Data-Driven Decision Making in B2B
• Content Marketing for B2B
• Social Media Marketing for B2B
• Account-Based Marketing (ABM)
• Sales Enablement in B2B Marketing
• Customer Relationship Management (CRM)
• Measuring ROI in B2B Marketing
• International B2B Marketing Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in B2B Marketing

The Postgraduate Certificate in B2B Marketing is a specialized program designed to equip students with the knowledge and skills required to succeed in business-to-business marketing.
This postgraduate certificate is ideal for marketing professionals looking to enhance their skills in B2B marketing, or those who want to transition into this field from other areas of marketing.
Upon completion of the program, students can expect to gain a deeper understanding of B2B marketing principles, including market research, segmentation, targeting, and positioning.
They will also learn about digital marketing strategies, such as social media marketing, content marketing, and email marketing, as well as how to measure and analyze the effectiveness of these campaigns.
The program covers a range of topics, including account management, sales enablement, and customer relationship management, making it relevant to both marketing and sales professionals.
The duration of the program varies depending on the institution and the mode of study, but it is typically completed within 6-12 months.
The Postgraduate Certificate in B2B Marketing is highly relevant to the current job market, with many organizations seeking professionals with expertise in B2B marketing.
Graduates of this program can expect to secure senior marketing roles, or start their own businesses, and can also pursue further study in areas such as business administration or marketing research.
Overall, the Postgraduate Certificate in B2B Marketing is a valuable investment for anyone looking to advance their career in this field, and can provide a competitive edge in the job market.

Why this course?

Postgraduate Certificate in B2B Marketing holds immense significance in today's market, where businesses are increasingly shifting their focus towards digital channels and data-driven strategies. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK marketers believe that data-driven marketing is crucial for business success. Moreover, a report by the Digital Marketing Institute states that 60% of UK businesses plan to increase their investment in digital marketing in the next two years.
Statistics Percentage
UK marketers who believe data-driven marketing is crucial for business success 75%
UK businesses planning to increase their investment in digital marketing 60%

Who should enrol in Postgraduate Certificate in B2B Marketing?

Postgraduate Certificate in B2B Marketing is ideal for ambitious professionals seeking to enhance their skills in business-to-business marketing, particularly those working in the UK.
Key characteristics of the ideal audience include: - Typically hold a bachelor's degree in marketing, business, or a related field
- Possess at least 2 years of work experience in B2B marketing, with a focus on digital marketing channels - Are based in the UK, where the B2B marketing landscape is highly competitive, with the average marketing budget standing at £3.4 million (Source: CMO Survey)
- Demonstrate a strong understanding of marketing principles, including market research, segmentation, targeting, and positioning - Are eager to develop advanced skills in areas such as data-driven marketing, content marketing, and account-based marketing