Applied Neuropsychology in Consumer Behavior
This postgraduate certificate program is designed for professionals seeking to understand the neural basis of consumer decision-making.
By exploring the intersection of neuroscience and marketing, learners will gain insights into consumer behavior and develop strategies to influence purchasing decisions.
Some key concepts include cognitive biases, emotional processing, and social influence on consumer choice.
Through a combination of lectures, discussions, and case studies, learners will develop a deeper understanding of the neural mechanisms underlying consumer behavior.
With this knowledge, professionals can create more effective marketing campaigns and improve customer engagement.
Explore the possibilities of applied neuropsychology in consumer behavior and take the first step towards a more informed approach to marketing.