Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing

Wednesday, 05 November 2025 15:22:22

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Behavioural Economics in Consumer Marketing


Understand how psychological biases influence consumer decision-making and develop strategies to effectively target and engage your audience.


This Postgraduate Certificate programme equips you with the knowledge and skills to apply behavioural economics principles in marketing, enabling you to design more effective campaigns and build stronger relationships with your customers.


Learn how to use insights from psychology and economics to inform your marketing decisions, and gain a deeper understanding of consumer behaviour, motivation, and decision-making.


Develop practical skills in data analysis, market research, and campaign evaluation, and stay up-to-date with the latest trends and best practices in consumer marketing.


Take the first step towards a career in behavioural economics and consumer marketing, and discover how you can make a meaningful impact in the industry.

Behavioural economics plays a vital role in consumer marketing, and our Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing is designed to equip you with the knowledge and skills to succeed in this field. This course will help you understand how behavioural economics can be applied to marketing strategies, enabling you to make data-driven decisions and drive business growth. You'll gain expertise in behavioural economics, consumer psychology, and marketing analytics, as well as develop practical skills in data analysis and interpretation. With this course, you'll be well-positioned for a career in marketing, research, or consulting, with opportunities to work with top brands and organizations.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Consumer Decision Making in Marketing •
Behavioural Economics in Marketing Strategy •
Consumer Choice Theory and Behaviour •
Price Elasticity of Demand and Consumer Behaviour •
Consumer Welfare and Behavioural Economics •
Marketing Mix and Consumer Behaviour •
Consumer Psychology and Decision Making •
Behavioural Marketing and Consumer Engagement •
Consumer Choice Modelling and Analysis •
Applying Behavioural Economics in Consumer Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing

The Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing is a specialized program designed to equip students with the knowledge and skills necessary to understand consumer behavior and develop effective marketing strategies.
This program focuses on the application of behavioral economics principles to consumer marketing, providing students with a comprehensive understanding of how consumers make decisions and respond to marketing stimuli.
The learning outcomes of this program include the ability to analyze consumer behavior, develop targeted marketing campaigns, and evaluate the effectiveness of marketing strategies.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as behavioral economics, consumer psychology, and marketing research.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge necessary to succeed in a rapidly changing marketing landscape.
The program is designed to be flexible, with students able to study online or on-campus, and can be completed in as little as 12 months.
Graduates of this program can expect to find employment in a variety of roles, including marketing manager, brand manager, and consumer behavior analyst.
The program is also relevant to those looking to transition into a career in marketing, as it provides a comprehensive understanding of consumer behavior and marketing principles.
With its focus on applied behavioral economics, this program is particularly relevant to those working in industries such as finance, healthcare, and retail.

Why this course?

Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing holds significant importance in today's market, particularly in the UK. According to a survey by the Centre for Retail Research, the UK retail industry is expected to reach £3.9 trillion by 2025, with consumer behavior playing a crucial role in driving sales and growth.
Year GDP Growth Rate
2020 -9.9%
2021 -2.2%
2022 2.1%

Who should enrol in Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing ?

Ideal Audience for Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing Are you a marketing professional looking to boost your skills in understanding consumer decision-making? Do you want to stay ahead of the curve in a rapidly changing market?
Demographics: Our ideal candidate is typically a UK-based marketing professional with at least 2 years of experience in consumer marketing. You should have a strong understanding of marketing principles and a desire to learn about the latest research in behavioural economics.
Skills and Knowledge: You should possess excellent analytical and problem-solving skills, as well as the ability to communicate complex ideas effectively. A solid understanding of consumer psychology, marketing research methods, and data analysis is also essential.
Career Goals: Upon completing the Postgraduate Certificate in Applied Behavioural Economics in Consumer Marketing, you can expect to enhance your career prospects in areas such as market research, product development, and brand management. According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum, with top performers earning up to £70,000.