Postgraduate Certificate in A/B Testing

Thursday, 26 February 2026 12:24:38

International applicants and their qualifications are accepted

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Overview

Overview

A/B testing is a crucial aspect of digital marketing, and a Postgraduate Certificate in A/B Testing can help you master it.

Designed for professionals looking to enhance their skills in data-driven decision making, this program focuses on teaching you how to design, implement, and analyze A/B tests to drive business growth.


Through a combination of theoretical foundations and practical applications, you'll learn how to identify opportunities for improvement, develop effective test strategies, and interpret results to inform business decisions.

With a focus on statistical analysis and data interpretation, this program is ideal for those working in marketing, product management, or analytics roles.

By the end of the program, you'll be equipped with the knowledge and skills to drive data-driven decision making and improve business outcomes.

So why wait? Explore the Postgraduate Certificate in A/B Testing today and take the first step towards becoming a data-driven marketing expert.

A/B Testing is a crucial skill for data-driven decision making in today's digital landscape. Our Postgraduate Certificate in A/B Testing equips you with the knowledge and tools to design, analyze, and implement effective experiments that drive business growth. By mastering A/B Testing, you'll gain a competitive edge in the job market, with career prospects in data science, marketing, and product management. Unique features of the course include hands-on experience with industry-leading tools, expert guidance from experienced practitioners, and a focus on practical application. With this certificate, you'll be able to A/B Test your way to better business outcomes.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Statistical Hypothesis Testing for A/B Testing
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• Experimental Design Principles for A/B Testing
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• Data Analysis and Interpretation in A/B Testing
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• A/B Testing Metrics and KPIs
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• Hypothesis Testing for Continuous Data
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• A/B Testing for Mobile and Web Applications
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• Machine Learning in A/B Testing
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• A/B Testing for Personalization and Targeting
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• Advanced Statistical Techniques in A/B Testing
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• A/B Testing for Conversion Rate Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in A/B Testing

The Postgraduate Certificate in A/B Testing is a specialized program designed to equip students with the knowledge and skills required to design, implement, and analyze A/B tests in various industries.
This program focuses on teaching students how to use data-driven approaches to inform business decisions, with a strong emphasis on statistical analysis and interpretation.
Upon completion of the program, students will be able to apply A/B testing methodologies to drive growth, improve conversion rates, and optimize user experience.
The duration of the program typically ranges from 6-12 months, depending on the institution and the student's prior experience.
Industry relevance is high, as A/B testing has become a crucial aspect of digital marketing and product development.
Many organizations, including e-commerce companies, financial institutions, and technology startups, rely on A/B testing to inform their product development and marketing strategies.
The skills and knowledge gained through this program can be applied across various industries, including finance, healthcare, and retail.
Graduates of the program can expect to work as A/B testing specialists, product managers, or data analysts, driving business growth and improvement through data-driven decision making.
The program's focus on statistical analysis, interpretation, and communication of results ensures that students are well-equipped to work with stakeholders to drive business outcomes.
Overall, the Postgraduate Certificate in A/B Testing is an excellent choice for individuals looking to launch a career in data-driven decision making or advance their existing career in a related field.

Why this course?

A/B Testing has become a crucial aspect of digital marketing in the UK, with 71% of marketers using A/B testing to measure the impact of their campaigns (Source: Google Analytics). The demand for professionals with expertise in A/B testing has increased, with 60% of marketers expecting to increase their A/B testing efforts in the next year (Source: Econsultancy).
Year A/B Testing Adoption
2018 45%
2019 55%
2020 65%
2021 71%

Who should enrol in Postgraduate Certificate in A/B Testing?

Ideal Audience for Postgraduate Certificate in A/B Testing Are you a data-driven decision maker looking to enhance your skills in A/B testing and experimentation? Do you want to drive business growth and improve conversion rates in the UK market?
Key Characteristics: Professionals with 2+ years of experience in digital marketing, e-commerce, or a related field, with a strong understanding of statistical analysis and data interpretation.
Industry Background: Digital marketing, e-commerce, finance, healthcare, and technology sectors, with a focus on UK-based businesses.
Career Goals: To develop expertise in A/B testing and experimentation, drive business growth, and improve conversion rates, with a potential salary increase of up to 20% in the UK job market.