Graduate certificate in Google analytics in digital marketing

Wednesday, 27 August 2025 14:13:41

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics

is a powerful tool for digital marketers to measure website traffic, behavior, and conversion rates. This graduate certificate program helps you master Google Analytics and unlock its full potential.

Learn how to track website goals, events, and audience demographics, and use this data to inform your marketing strategies.

Our program is designed for digital marketing professionals looking to enhance their skills and stay ahead of the competition.

Through a combination of online courses and hands-on projects, you'll gain a deep understanding of Google Analytics and how to apply it to real-world marketing challenges.

By the end of the program, you'll be able to measure the success of your marketing campaigns and make data-driven decisions to drive business growth.

Take the first step towards becoming a certified Google Analytics expert and start your journey today!

Google Analytics is the backbone of digital marketing, and this graduate certificate program will equip you with the skills to master it. By the end of this course, you'll gain a deep understanding of Google Analytics and its applications in measuring website traffic, behavior, and conversion rates. You'll learn how to set up and analyze Google Analytics accounts, create custom reports, and use data to inform marketing strategies. With this certificate, you'll be poised for a career in digital marketing, with opportunities in SEO and paid advertising. Unique features include personalized mentorship and industry connections.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Analysis in Google Analytics •
• Google Analytics 4 (GA4) Fundamentals •
• E-commerce Tracking and Conversion Rate Optimization •
• Audience and Behavior Analysis •
• Google Analytics Reporting and Dashboards •
• Mobile App and Web Analytics •
• Google Tag Manager (GTM) Integration •
• Advanced Segmentation and Funnels •
• Google Analytics Measurement and Attribution

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate certificate in Google analytics in digital marketing

A Graduate Certificate in Google Analytics is a specialized program that equips students with the skills to measure, analyze, and optimize digital marketing campaigns using Google Analytics. This program is designed for individuals who want to enhance their career prospects in digital marketing and gain a deeper understanding of online data analysis. The learning outcomes of this program include understanding data analysis and interpretation, creating and managing Google Analytics accounts, setting up and tracking website goals and events, and analyzing and reporting on data to inform business decisions. Students will also learn how to use Google Analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions. The duration of a Graduate Certificate in Google Analytics typically ranges from 4 to 6 months, depending on the institution and the student's prior experience. This program is usually offered part-time, allowing students to balance their studies with work and other commitments. The industry relevance of a Graduate Certificate in Google Analytics is high, as more and more businesses are shifting their focus to digital marketing. By gaining expertise in Google Analytics, graduates can secure high-paying jobs in digital marketing, e-commerce, and data analysis. Additionally, the skills learned in this program can be applied across various industries, including retail, finance, and healthcare. Graduates with a Graduate Certificate in Google Analytics can expect to earn a salary range of $60,000 to $100,000 per year, depending on their location, experience, and industry. With the increasing demand for digital marketing professionals, this program can provide a competitive edge in the job market and open up new career opportunities for graduates.

Why this course?

Google Analytics is a crucial tool in digital marketing, and a Graduate Certificate in Google Analytics can significantly enhance one's career prospects in the UK. According to a survey by the Institute of Marketing, 71% of marketers in the UK use Google Analytics to measure website traffic and conversion rates.
Key Statistic Value
Number of marketers using Google Analytics in the UK 71%
Average time spent on Google Analytics by marketers in the UK 30 minutes
Number of e-commerce websites using Google Analytics in the UK 60%

Who should enrol in Graduate certificate in Google analytics in digital marketing?

Ideal Audience for Graduate Certificate in Google Analytics in Digital Marketing Digital marketers in the UK looking to upskill and reskill in data analysis and measurement are the primary target audience for this graduate certificate.
Key Characteristics: Professionals with 1-3 years of experience in digital marketing, seeking to transition into a data-driven role, and those looking to enhance their skills in web analytics and measurement are ideal candidates.
Industry Background: Digital marketing professionals working in various industries, including e-commerce, finance, healthcare, and education, can benefit from this graduate certificate.
Career Goals: Graduates of this program can expect to secure roles such as Google Analytics Specialist, Digital Marketing Analyst, or Data Analyst, with average salaries ranging from £35,000 to £50,000 per annum in the UK.