Graduate Certificate in Web Analytics and Data-driven Marketing

Wednesday, 11 February 2026 02:24:51

International applicants and their qualifications are accepted

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Overview

Overview

Web Analytics

is a crucial skill for marketers to measure and optimize their online performance. This Graduate Certificate in Web Analytics and Data-driven Marketing is designed for professionals who want to gain expertise in analyzing website data to inform marketing strategies.

Learn how to collect, analyze, and interpret website data to make data-driven decisions and drive business growth.

Some of the key topics covered in this program include: web analytics tools, data visualization, A/B testing, and marketing attribution modeling.

Develop the skills to measure website performance, track user behavior, and optimize marketing campaigns for better ROI.

Take the first step towards becoming a data-driven marketer and explore this Graduate Certificate program to learn more.

Web Analytics is the backbone of data-driven marketing, and our Graduate Certificate program will equip you with the skills to unlock its full potential. By mastering web analytics and data-driven marketing, you'll gain a competitive edge in the job market. This course offers web analytics training, covering tools like Google Analytics, as well as data analysis and marketing strategy development. You'll also explore digital marketing channels and customer behavior. With a strong focus on practical application, you'll be able to measure website performance, track customer interactions, and inform data-driven marketing decisions.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Data Mining for Web Analytics •
• Web Analytics Tools and Technologies •
• Data Visualization for Insights •
• Web Analytics Methodologies and Frameworks •
• Customer Journey Analysis •
• Conversion Rate Optimization •
• A/B Testing and Experimentation •
• Web Analytics for E-commerce •
• Data-Driven Marketing Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Web Analytics and Data-driven Marketing

The Graduate Certificate in Web Analytics and Data-driven Marketing is a specialized program designed to equip students with the skills and knowledge required to analyze and interpret complex data in the digital marketing landscape.
This program focuses on teaching students how to use data analytics tools and techniques to measure website performance, track user behavior, and optimize marketing campaigns for better ROI.
Upon completion of the program, students will be able to apply data-driven insights to drive business decisions and improve marketing strategies.
The duration of the Graduate Certificate in Web Analytics and Data-driven Marketing typically ranges from 6-12 months, depending on the institution and the student's prior experience.
The program is highly relevant to the digital marketing industry, as companies are increasingly relying on data analytics to inform their marketing strategies and improve customer engagement.
By gaining expertise in web analytics and data-driven marketing, graduates can pursue careers in digital marketing, analytics, or business intelligence, and can also advance their careers in existing roles.
The Graduate Certificate in Web Analytics and Data-driven Marketing is offered by many institutions worldwide, including top universities and online education providers.
The program is designed to be flexible and accessible, with online and part-time options available to accommodate different learning styles and schedules.
Overall, the Graduate Certificate in Web Analytics and Data-driven Marketing is an excellent choice for individuals looking to launch or advance their careers in digital marketing and analytics.

Why this course?

Graduate Certificate in Web Analytics and Data-driven Marketing holds immense significance in today's market, where data-driven decision-making is becoming increasingly crucial. According to a survey by the Institute of Direct Marketing (IDMA), 75% of marketers in the UK consider data analytics to be a key factor in their decision-making process. Moreover, a study by the Chartered Institute of Marketing (CIM) found that 60% of marketers in the UK believe that data analytics will be more important than traditional marketing methods in the next two years.
Year Percentage of Marketers Using Data Analytics
2018 40%
2019 55%
2020 65%
2021 75%

Who should enrol in Graduate Certificate in Web Analytics and Data-driven Marketing?

Ideal Audience for Graduate Certificate in Web Analytics and Data-driven Marketing Are you a marketing professional looking to boost your career in the digital age?
Professionals with a background in marketing, business, or a related field In the UK, 71% of marketers believe data analysis is crucial for making informed decisions, yet only 21% have the necessary skills (Source: Econsultancy)
Digital marketers seeking to enhance their skills in web analytics and data-driven marketing With the rise of digital marketing, companies are looking for professionals who can measure and optimize their online performance, resulting in a 15% increase in ROI (Source: Google)
Business owners and entrepreneurs interested in leveraging data to drive business growth In the UK, small businesses that use data analytics to inform their decisions are 3 times more likely to outperform their competitors (Source: CBI)