Graduate Certificate in Value-Based Selling

Wednesday, 11 February 2026 14:57:00

International applicants and their qualifications are accepted

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Overview

Overview

Value-Based Selling

is a strategic approach to sales that focuses on understanding customer needs and providing solutions that meet those needs. This approach is ideal for sales professionals who want to build long-term relationships with customers and increase revenue.

Value-Based Selling

helps sales teams to identify and articulate the value that their products or services bring to customers, and to communicate that value in a clear and compelling way. By doing so, sales teams can differentiate themselves from competitors and establish themselves as trusted advisors to their customers.

Value-Based Selling

is particularly useful for sales professionals who are looking to upskill and reskill in order to stay ahead of the competition. It requires a deep understanding of customer needs and a ability to communicate complex ideas in a simple and intuitive way.

Value-Based Selling

is a highly sought-after skill in today's fast-paced business environment, and is often required by employers as a minimum qualification for sales roles. By learning Value-Based Selling, learners can gain a competitive edge in the job market and achieve greater success in their careers.

Are you interested in learning more about Value-Based Selling?

Value-Based Selling is a game-changing approach to sales that focuses on understanding customer needs and delivering tailored solutions. This Graduate Certificate program teaches you how to value-based selling principles to drive revenue growth and build long-term relationships. By mastering the art of value-based selling, you'll gain a competitive edge in the market and unlock new career opportunities. Key benefits include enhanced customer insights, increased sales productivity, and improved business outcomes. With a unique blend of theoretical foundations and practical applications, this course prepares you to succeed in a rapidly evolving sales landscape.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Value-Based Selling Fundamentals •
• Understanding Customer Needs and Pain Points •
• Identifying and Prioritizing Value Propositions •
• Developing and Communicating Value Messages •
• Building and Managing Relationships for Value Delivery •
• Managing Objections and Overcoming Resistance •
• Creating and Executing Value-Based Sales Strategies •
• Measuring and Evaluating Sales Performance in a Value-Based Model •
• Integrating Value-Based Selling into Existing Sales Processes

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Value-Based Selling

The Graduate Certificate in Value-Based Selling is a specialized program designed to equip students with the skills and knowledge necessary to succeed in the field of sales.
This program focuses on teaching students how to identify and deliver value to customers, resulting in increased customer satisfaction and loyalty.
Through a combination of coursework and practical training, students will learn how to analyze customer needs, develop effective sales strategies, and build strong relationships with clients.
The learning outcomes of this program include the ability to apply value-based selling principles to drive business growth, improve customer engagement, and enhance overall sales performance.
The duration of the Graduate Certificate in Value-Based Selling typically ranges from 6-12 months, depending on the institution and the student's prior experience.
Industry relevance is a key aspect of this program, as it is designed to prepare students for careers in sales, business development, and account management.
The skills and knowledge gained through this program are highly valued by employers in various industries, including finance, technology, and healthcare.
Graduates of the Graduate Certificate in Value-Based Selling can expect to see significant improvements in their sales performance, as well as increased opportunities for career advancement.
Overall, the Graduate Certificate in Value-Based Selling is a valuable investment for individuals looking to launch or advance their careers in sales and business development.

Why this course?

Value-Based Selling has become increasingly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of UK businesses believe that value-based selling is essential for driving revenue growth. Moreover, a study by the Association of Sales Professionals found that 60% of sales professionals in the UK report using value-based selling techniques to close deals.
Year Percentage of Businesses Using Value-Based Selling
2018 40%
2019 55%
2020 65%
2021 75%
2022 85%

Who should enrol in Graduate Certificate in Value-Based Selling?

Ideal Audience for Graduate Certificate in Value-Based Selling Are you a sales professional looking to boost your career in the UK? With the rise of value-based selling, you're in the right place.
Primary Characteristics: You're a motivated and ambitious sales professional with at least 2 years of experience, seeking to enhance your skills and knowledge in value-based selling. You're likely working in a B2B or B2C sales role, and you're eager to learn how to add value to your customers and increase your sales performance.
Secondary Characteristics: You're familiar with the sales process and have a good understanding of your product or service. You're looking for a structured program that will help you develop your skills in value-based selling, and you're willing to commit to regular study and practice.
Ideal Background: You have a degree in a relevant field, such as business, marketing, or a related discipline. You've had some experience in sales, either through a previous role or through volunteering or freelancing. You're looking to transition into a more senior sales role or to start your own business.
Career Goals: You want to become a successful sales professional, able to add value to your customers and drive revenue growth for your organization. You're looking for a career that offers a good work-life balance, opportunities for career progression, and a competitive salary.