Graduate Certificate in Strategic planning in Marketing for MBAs

Wednesday, 18 February 2026 07:56:17

International applicants and their qualifications are accepted

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Overview

Overview

Strategic planning in Marketing

is a crucial skill for MBA graduates to master. Developing a solid marketing strategy enables businesses to achieve their goals and stay competitive in today's fast-paced market. This Graduate Certificate in Strategic planning in Marketing is designed specifically for MBAs who want to enhance their skills in marketing strategy development, market analysis, and campaign execution.

Through this program, you will learn how to analyze market trends, identify opportunities, and create effective marketing plans that drive business results.


Some key topics covered in the program include market research, competitive analysis, brand management, and digital marketing.


By completing this Graduate Certificate in Strategic planning in Marketing, you will gain the knowledge and skills needed to succeed in a marketing leadership role or advance your career in a related field.


So why wait? Explore this Graduate Certificate in Strategic planning in Marketing today and take the first step towards achieving your career goals.

Strategic planning is the backbone of any successful marketing campaign, and our Graduate Certificate in Strategic planning in Marketing is designed to equip you with the skills to excel in this field. This course will help you develop a deep understanding of market analysis, competitive analysis, and marketing mix optimization. By the end of the program, you'll be able to create a comprehensive marketing strategy that drives business growth and revenue. With strategic planning at its core, this course offers career prospects in top marketing roles, including marketing manager, brand manager, and business development manager.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Marketing Research Methods
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• Strategic Marketing Planning
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• Brand Management and Positioning
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• Market Analysis and Segmentation
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• Competitive Analysis and Intelligence
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• Digital Marketing Strategy
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• International Marketing Management
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• Marketing Metrics and Performance Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Strategic planning in Marketing for MBAs

The Graduate Certificate in Strategic planning in Marketing is a specialized program designed for MBA students who wish to enhance their knowledge and skills in marketing strategy. This program focuses on equipping students with the necessary tools and techniques to develop and implement effective marketing strategies that drive business growth and success. The learning outcomes of this program include the ability to analyze complex marketing problems, develop and implement marketing strategies, and evaluate the effectiveness of marketing campaigns. Students will also gain expertise in market research, competitive analysis, and brand management, which are essential skills for any marketing professional. The duration of the Graduate Certificate in Strategic planning in Marketing is typically one year, with two semesters of full-time study. However, part-time students can complete the program in two years, with one semester of study per year. This flexible duration allows students to balance their academic and professional commitments. The Graduate Certificate in Strategic planning in Marketing is highly relevant to the marketing industry, as it provides students with the knowledge and skills required to develop and implement effective marketing strategies. The program is designed to prepare students for senior marketing roles, such as marketing manager or director, and can also be a stepping stone to further graduate studies in marketing or business. Upon completion of the program, students will have the opportunity to apply for senior marketing roles or pursue further graduate studies in marketing or business. The Graduate Certificate in Strategic planning in Marketing is a valuable addition to any MBA program, as it provides students with the knowledge and skills required to succeed in the marketing industry.

Why this course?

Strategic planning in Marketing is a crucial aspect of business management, particularly for MBA graduates in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that strategic planning is essential for achieving business objectives (Source: CIM, 2020).
Year Number of Marketers
2015 45,000
2018 60,000
2020 75,000
In today's fast-paced market, businesses need to be able to adapt quickly to changing consumer needs and trends. A graduate certificate in strategic planning can provide MBA graduates with the skills and knowledge needed to develop effective marketing strategies that drive business growth.

Who should enrol in Graduate Certificate in Strategic planning in Marketing for MBAs?

Ideal Audience for Graduate Certificate in Strategic Planning in Marketing for MBAs Are you an MBA graduate looking to kick-start your marketing career? Do you want to develop a deep understanding of strategic planning and its application in the UK market?
Key Characteristics: You are an MBA graduate with a passion for marketing, seeking to enhance your skills in strategic planning. You have at least 2 years of work experience in marketing or a related field. You are based in the UK and want to stay competitive in the job market.
Career Goals: You aspire to become a senior marketing manager or director, responsible for developing and implementing strategic marketing plans. You want to increase your earning potential and move into leadership roles within the next 5 years.
Target Industry: You are interested in marketing for the following industries: consumer goods, finance, healthcare, and technology. You are based in the UK and want to understand the specific challenges and opportunities in these sectors.
Statistical Relevance: According to a report by the Chartered Institute of Marketing, the average salary for a marketing manager in the UK is £43,000 per annum. By completing this graduate certificate, you can increase your earning potential by up to 20% within the first year of employment.