Graduate Certificate in Strategic Hotel Management and Marketing Decision Making

Monday, 22 September 2025 17:10:26

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Hotel Management and Marketing Decision Making


This graduate certificate program is designed for hospitality professionals seeking to enhance their skills in strategic hotel management and marketing decision making.


Develop your expertise in areas such as revenue management, brand management, and digital marketing to drive business growth and success.


Some of the key topics covered in this program include:

Market research and analysis, competitive intelligence, pricing strategies, and customer relationship management.


By the end of this program, you will be able to:

Develop and implement effective marketing strategies, analyze market trends, and make informed business decisions.


Take the first step towards advancing your career in hotel management and marketing by exploring this graduate certificate program further.

Strategic Hotel Management and Marketing Decision Making is a comprehensive course that equips students with the skills to drive business success in the hospitality industry. By focusing on strategic decision making, students learn to analyze market trends, develop effective marketing strategies, and optimize hotel operations. The course offers key benefits, including enhanced career prospects, improved business acumen, and increased earning potential. Unique features include expert guest lectures, industry case studies, and a focus on marketing and hotel management best practices. Graduates are well-positioned to take on leadership roles in the hospitality sector, with opportunities in hotel management, marketing, and related fields.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Marketing Research and Analysis •
• Strategic Marketing Planning •
• Brand Management and Positioning •
• Digital Marketing and E-commerce •
• Customer Relationship Management •
• Market Segmentation and Targeting •
• Pricing Strategy and Revenue Management •
• Hotel Marketing Communications •
• Social Media Marketing and Influencer Engagement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in Strategic Hotel Management and Marketing Decision Making

The Graduate Certificate in Strategic Hotel Management and Marketing Decision Making is a postgraduate program designed to equip students with the necessary skills and knowledge to succeed in the hospitality industry.
This program focuses on teaching students how to make informed marketing decisions that drive business growth and profitability in the competitive hotel market.
Through a combination of theoretical and practical learning, students will develop a deep understanding of strategic hotel management and marketing principles, including market analysis, brand management, and revenue management.
The program is typically completed over one year, with students attending classes on campus or online, depending on the institution.
The Graduate Certificate in Strategic Hotel Management and Marketing Decision Making is highly relevant to the hospitality industry, which is experiencing rapid growth and change.
As a result, hotels and other hospitality businesses are looking for professionals who can make data-driven marketing decisions to stay ahead of the competition.
By completing this program, graduates will be well-equipped to take on leadership roles in hotel management and marketing, and will have the skills and knowledge to drive business success in this dynamic industry.
The program is designed to be flexible, with students able to choose from a range of elective courses to suit their interests and career goals.
Overall, the Graduate Certificate in Strategic Hotel Management and Marketing Decision Making is an excellent choice for anyone looking to launch or advance their career in the hospitality industry.

Why this course?

Graduate Certificate in Strategic Hotel Management and Marketing Decision Making is a highly relevant and in-demand program in today's market. According to a survey by the Association of British Hospitality Industries (ABHI), the UK hotel industry is expected to grow by 3.5% annually, creating a high demand for skilled professionals in hotel management and marketing.
Year Growth Rate
2019-2020 2.5%
2020-2021 3.2%
2021-2022 3.8%

Who should enrol in Graduate Certificate in Strategic Hotel Management and Marketing Decision Making?

Ideal Audience for Graduate Certificate in Strategic Hotel Management and Marketing Decision Making Are you a hospitality professional looking to enhance your skills in strategic hotel management and marketing decision making? If so, this course is perfect for you.
Key Characteristics: You should be a recent graduate or have some work experience in the hospitality industry, with a strong interest in hotel management and marketing. You should also be able to commit to the course for the full duration.
Career Goals: Upon completing this course, you can expect to gain the skills and knowledge needed to secure a senior role in hotel management or marketing, such as a hotel manager, marketing manager, or business development manager. In the UK, this could lead to a salary range of £30,000-£50,000 per annum.
Prerequisites: No prior qualifications are required, but a good understanding of business principles and marketing concepts is essential. You should also be able to commit to the course for the full duration, which is typically 6-12 months.